QID #1283
AIIMS LPU MBA – EMKT503 (Marketing Management) Test Series LPU MBA EMKT503 Unit 1: Introduction Chapterwise Test Easy
Product concept focuses on:
A
Quality, performance and features
B
Low selling effort
C
No innovation
D
No competition
Correct Answer: A. Quality, performance and features
Question: Product concept focuses on:
A. Quality, performance and features
B. Low selling effort
C. No innovation
D. No competition
Correct Answer: A. Quality, performance and features
Explanation: Product concept emphasizes product improvement.
QID #1282
AIIMS LPU MBA – EMKT503 (Marketing Management) Test Series LPU MBA EMKT503 Unit 1: Introduction Chapterwise Test Easy
Production concept assumes customers prefer:
A
Available and affordable products
B
Highly advertised products
C
Rare products
D
Customized products only
Correct Answer: A. Available and affordable products
Question: Production concept assumes customers prefer:
A. Available and affordable products
B. Highly advertised products
C. Rare products
D. Customized products only
Correct Answer: A. Available and affordable products
Explanation: Production concept focuses on availability and affordability.
QID #1281
AIIMS LPU MBA – EMKT503 (Marketing Management) Test Series LPU MBA EMKT503 Unit 1: Introduction Chapterwise Test Easy
Marketing concept starts with:
A
Customer needs
B
Factory
C
Existing product
D
Sales target
Correct Answer: A. Customer needs
Question: Marketing concept starts with:
A. Customer needs
B. Factory
C. Existing product
D. Sales target
Correct Answer: A. Customer needs
Explanation: Marketing concept begins with customer needs.
QID #1280
AIIMS LPU MBA – EMKT503 (Marketing Management) Test Series LPU MBA EMKT503 Unit 1: Introduction Chapterwise Test Easy
Selling concept focuses on:
A
Aggressive selling and promotion
B
Customer need first
C
Social welfare
D
Relationship only
Correct Answer: A. Aggressive selling and promotion
Question: Selling concept focuses on:
A. Aggressive selling and promotion
B. Customer need first
C. Social welfare
D. Relationship only
Correct Answer: A. Aggressive selling and promotion
Explanation: Selling concept emphasizes persuasion and sales.
QID #1279
AIIMS LPU MBA – EMKT503 (Marketing Management) Test Series LPU MBA EMKT503 Unit 1: Introduction Chapterwise Test Easy
Which is not a traditional 4P?
A
Product
B
Price
C
Place
D
People
Correct Answer: D. People
Question: Which is not a traditional 4P?
A. Product
B. Price
C. Place
D. People
Correct Answer: D. People
Explanation: People is part of extended service marketing mix.
QID #1278
AIIMS LPU MBA – EMKT503 (Marketing Management) Test Series LPU MBA EMKT503 Unit 1: Introduction Chapterwise Test Easy
Traditional marketing mix is known as:
A
4Ps
B
4Cs
C
5Ms
D
7Ss
Correct Answer: A. 4Ps
Question: Traditional marketing mix is known as:
A. 4Ps
B. 4Cs
C. 5Ms
D. 7Ss
Correct Answer: A. 4Ps
Explanation: Marketing mix includes Product, Price, Place and Promotion.
QID #1277
AIIMS LPU MBA – EMKT503 (Marketing Management) Test Series LPU MBA EMKT503 Unit 1: Introduction Chapterwise Test Easy
Services are generally:
A
Intangible
B
Always stored
C
Always cheaper
D
Always physical
Correct Answer: A. Intangible
Question: Services are generally:
A. Intangible
B. Always stored
C. Always cheaper
D. Always physical
Correct Answer: A. Intangible
Explanation: Services are intangible activities or benefits.
QID #1276
AIIMS LPU MBA – EMKT503 (Marketing Management) Test Series LPU MBA EMKT503 Unit 1: Introduction Chapterwise Test Easy
Product in marketing means:
A
Anything offered to satisfy need
B
Only physical goods
C
Only luxury goods
D
Only factory output
Correct Answer: A. Anything offered to satisfy need
Question: Product in marketing means:
A. Anything offered to satisfy need
B. Only physical goods
C. Only luxury goods
D. Only factory output
Correct Answer: A. Anything offered to satisfy need
Explanation: Product includes goods, services, ideas and experiences.
QID #1275
AIIMS LPU MBA – EMKT503 (Marketing Management) Test Series LPU MBA EMKT503 Unit 1: Introduction Chapterwise Test Easy
First step of marketing process is:
A
Understanding customer needs
B
Fixing profit
C
Hiring sales staff
D
Designing logo
Correct Answer: A. Understanding customer needs
Question: First step of marketing process is:
A. Understanding customer needs
B. Fixing profit
C. Hiring sales staff
D. Designing logo
Correct Answer: A. Understanding customer needs
Explanation: Marketing starts with understanding customers.
QID #1274
AIIMS LPU MBA – EMKT503 (Marketing Management) Test Series LPU MBA EMKT503 Unit 1: Introduction Chapterwise Test Easy
Marketing management means:
A
Choosing target markets and building relationships
B
Preparing accounts
C
Hiring staff
D
Reducing cost only
Correct Answer: A. Choosing target markets and building relationships
Question: Marketing management means:
A. Choosing target markets and building relationships
B. Preparing accounts
C. Hiring staff
D. Reducing cost only
Correct Answer: A. Choosing target markets and building relationships
Explanation: Marketing management builds profitable customer relationships.
QID #1273
AIIMS LPU MBA – EMKT503 (Marketing Management) Test Series LPU MBA EMKT503 Unit 1: Introduction Chapterwise Test Easy
Customer satisfaction depends on:
A
Performance compared with expectation
B
Company size
C
Packaging only
D
Retailer only
Correct Answer: A. Performance compared with expectation
Question: Customer satisfaction depends on:
A. Performance compared with expectation
B. Company size
C. Packaging only
D. Retailer only
Correct Answer: A. Performance compared with expectation
Explanation: Satisfaction depends on expectation and performance.
QID #1272
AIIMS LPU MBA – EMKT503 (Marketing Management) Test Series LPU MBA EMKT503 Unit 1: Introduction Chapterwise Test Easy
Customer value means:
A
Benefits minus cost
B
Only price
C
Only quality
D
Only brand name
Correct Answer: A. Benefits minus cost
Question: Customer value means:
A. Benefits minus cost
B. Only price
C. Only quality
D. Only brand name
Correct Answer: A. Benefits minus cost
Explanation: Customer value compares benefit with cost.
QID #1271
AIIMS LPU MBA – EMKT503 (Marketing Management) Test Series LPU MBA EMKT503 Unit 1: Introduction Chapterwise Test Easy
A transaction is:
A
Completed exchange
B
Advertisement
C
Market research
D
Product feature
Correct Answer: A. Completed exchange
Question: A transaction is:
A. Completed exchange
B. Advertisement
C. Market research
D. Product feature
Correct Answer: A. Completed exchange
Explanation: Transaction is exchange of value between parties.
QID #1270
AIIMS LPU MBA – EMKT503 (Marketing Management) Test Series LPU MBA EMKT503 Unit 1: Introduction Chapterwise Test Easy
Exchange means:
A
Getting desired product by offering something
B
Only promotion
C
Only pricing
D
Only branding
Correct Answer: A. Getting desired product by offering something
Question: Exchange means:
A. Getting desired product by offering something
B. Only promotion
C. Only pricing
D. Only branding
Correct Answer: A. Getting desired product by offering something
Explanation: Exchange is the core concept of marketing.
QID #1269
AIIMS LPU MBA – EMKT503 (Marketing Management) Test Series LPU MBA EMKT503 Unit 1: Introduction Chapterwise Test Easy
A market consists of:
A
Only sellers
B
Actual and potential buyers
C
Only shops
D
Only wholesalers
Correct Answer: B. Actual and potential buyers
Question: A market consists of:
A. Only sellers
B. Actual and potential buyers
C. Only shops
D. Only wholesalers
Correct Answer: B. Actual and potential buyers
Explanation: Market includes actual and potential buyers.
QID #1268
AIIMS LPU MBA – EMKT503 (Marketing Management) Test Series LPU MBA EMKT503 Unit 1: Introduction Chapterwise Test Easy
Core objective of marketing is:
A
Customer value and satisfaction
B
Only profit
C
Only selling
D
Only storage
Correct Answer: A. Customer value and satisfaction
Question: Core objective of marketing is:
A. Customer value and satisfaction
B. Only profit
C. Only selling
D. Only storage
Correct Answer: A. Customer value and satisfaction
Explanation: Modern marketing focuses on value and satisfaction.
QID #1267
AIIMS LPU MBA – EMKT503 (Marketing Management) Test Series LPU MBA EMKT503 Unit 1: Introduction Chapterwise Test Easy
Demand means:
A
Want backed by buying power
B
Only desire
C
Only advertisement
D
Only production
Correct Answer: A. Want backed by buying power
Question: Demand means:
A. Want backed by buying power
B. Only desire
C. Only advertisement
D. Only production
Correct Answer: A. Want backed by buying power
Explanation: Demand is want supported by buying ability.
QID #1266
AIIMS LPU MBA – EMKT503 (Marketing Management) Test Series LPU MBA EMKT503 Unit 1: Introduction Chapterwise Test Easy
When need is shaped by culture, it becomes:
A
Demand
B
Want
C
Market
D
Transaction
Correct Answer: B. Want
Question: When need is shaped by culture, it becomes:
A. Demand
B. Want
C. Market
D. Transaction
Correct Answer: B. Want
Explanation: Wants are culturally shaped needs.
QID #1265
AIIMS LPU MBA – EMKT503 (Marketing Management) Test Series LPU MBA EMKT503 Unit 1: Introduction Chapterwise Test Easy
A human need refers to:
A
A branded product
B
A state of felt deprivation
C
A discount offer
D
A product package
Correct Answer: B. A state of felt deprivation
Question: A human need refers to:
A. A branded product
B. A state of felt deprivation
C. A discount offer
D. A product package
Correct Answer: B. A state of felt deprivation
Explanation: Need is a basic state of felt deprivation.
QID #1263
MNS MNS Full Mock Test 2026-12th Entry MNS Full Mock Test 1 Medium
The 7Ps model is most useful for planning:
A
Service marketing strategy
B
Only accounting policy
C
Only legal policy
D
Only raw material purchase
Correct Answer: A. Service marketing strategy
Question: The 7Ps model is most useful for planning:
A. Service marketing strategy
B. Only accounting policy
C. Only legal policy
D. Only raw material purchase
Correct Answer: A. Service marketing strategy
Explanation: 7Ps are highly useful in planning service marketing strategy.
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