QID #1303
AIIMS LPU MBA – EMKT503 (Marketing Management) Test Series LPU MBA EMKT503 Unit 2: Marketing Orientation Chapterwise Test Easy
Which orientation is most suitable in a highly competitive market?
A
Marketing orientation
B
Production orientation only
C
Product orientation only
D
Internal orientation
Correct Answer: A. Marketing orientation
Question: Which orientation is most suitable in a highly competitive market?
A. Marketing orientation
B. Production orientation only
C. Product orientation only
D. Internal orientation
Correct Answer: A. Marketing orientation
Explanation: In competitive markets, customer-focused marketing orientation is most suitable.
QID #1302
AIIMS LPU MBA – EMKT503 (Marketing Management) Test Series LPU MBA EMKT503 Unit 2: Marketing Orientation Chapterwise Test Easy
A company following marketing orientation mainly tries to:
A
Create value for target customers
B
Force customers to buy
C
Avoid market research
D
Ignore competition
Correct Answer: A. Create value for target customers
Question: A company following marketing orientation mainly tries to:
A. Create value for target customers
B. Force customers to buy
C. Avoid market research
D. Ignore competition
Correct Answer: A. Create value for target customers
Explanation: Marketing orientation is based on creating value for selected customers.
QID #1301
AIIMS LPU MBA – EMKT503 (Marketing Management) Test Series LPU MBA EMKT503 Unit 2: Marketing Orientation Chapterwise Test Easy
The marketing concept ends with:
A
Customer satisfaction and profit
B
Only advertising
C
Only stock clearance
D
Only production increase
Correct Answer: A. Customer satisfaction and profit
Question: The marketing concept ends with:
A. Customer satisfaction and profit
B. Only advertising
C. Only stock clearance
D. Only production increase
Correct Answer: A. Customer satisfaction and profit
Explanation: Marketing concept aims at customer satisfaction along with organizational profit.
QID #1300
AIIMS LPU MBA – EMKT503 (Marketing Management) Test Series LPU MBA EMKT503 Unit 2: Marketing Orientation Chapterwise Test Easy
The selling concept begins with:
A
Existing product
B
Customer needs
C
Society welfare
D
Consumer research
Correct Answer: A. Existing product
Question: The selling concept begins with:
A. Existing product
B. Customer needs
C. Society welfare
D. Consumer research
Correct Answer: A. Existing product
Explanation: Selling concept starts with existing products and focuses on selling them.
QID #1299
AIIMS LPU MBA – EMKT503 (Marketing Management) Test Series LPU MBA EMKT503 Unit 2: Marketing Orientation Chapterwise Test Easy
The marketing concept begins with:
A
Factory capacity
B
Customer needs
C
Sales force size
D
Available raw material
Correct Answer: B. Customer needs
Question: The marketing concept begins with:
A. Factory capacity
B. Customer needs
C. Sales force size
D. Available raw material
Correct Answer: B. Customer needs
Explanation: The marketing concept starts with understanding customer needs and wants.
QID #1298
AIIMS LPU MBA – EMKT503 (Marketing Management) Test Series LPU MBA EMKT503 Unit 2: Marketing Orientation Chapterwise Test Easy
Selling orientation is mainly concerned with:
A
Persuading customers to buy
B
Understanding needs before production
C
Long-term social welfare
D
Reducing product quality
Correct Answer: A. Persuading customers to buy
Question: Selling orientation is mainly concerned with:
A. Persuading customers to buy
B. Understanding needs before production
C. Long-term social welfare
D. Reducing product quality
Correct Answer: A. Persuading customers to buy
Explanation: Selling orientation emphasizes sales efforts and promotion to push products.
QID #1297
AIIMS LPU MBA – EMKT503 (Marketing Management) Test Series LPU MBA EMKT503 Unit 2: Marketing Orientation Chapterwise Test Easy
Product orientation mainly focuses on:
A
Superior quality and features
B
Aggressive selling
C
Customer complaints only
D
Distribution cost only
Correct Answer: A. Superior quality and features
Question: Product orientation mainly focuses on:
A. Superior quality and features
B. Aggressive selling
C. Customer complaints only
D. Distribution cost only
Correct Answer: A. Superior quality and features
Explanation: Product orientation focuses on improving product quality, features and performance.
QID #1296
AIIMS LPU MBA – EMKT503 (Marketing Management) Test Series LPU MBA EMKT503 Unit 2: Marketing Orientation Chapterwise Test Easy
Production orientation assumes that customers prefer products that are:
A
Available and affordable
B
Highly customized only
C
Rare and expensive
D
Highly advertised only
Correct Answer: A. Available and affordable
Question: Production orientation assumes that customers prefer products that are:
A. Available and affordable
B. Highly customized only
C. Rare and expensive
D. Highly advertised only
Correct Answer: A. Available and affordable
Explanation: Production orientation emphasizes mass production, availability and affordability.
QID #1295
AIIMS LPU MBA – EMKT503 (Marketing Management) Test Series LPU MBA EMKT503 Unit 2: Marketing Orientation Chapterwise Test Easy
Which orientation gives priority to customer satisfaction?
A
Production orientation
B
Product orientation
C
Marketing orientation
D
Selling orientation
Correct Answer: C. Marketing orientation
Question: Which orientation gives priority to customer satisfaction?
A. Production orientation
B. Product orientation
C. Marketing orientation
D. Selling orientation
Correct Answer: C. Marketing orientation
Explanation: Marketing orientation places customer satisfaction at the center of business decisions.
QID #1294
AIIMS LPU MBA – EMKT503 (Marketing Management) Test Series LPU MBA EMKT503 Unit 2: Marketing Orientation Chapterwise Test Easy
Marketing orientation means:
A
Focusing only on production
B
Focusing on customer needs and satisfaction
C
Focusing only on finance
D
Focusing only on inventory
Correct Answer: B. Focusing on customer needs and satisfaction
Question: Marketing orientation means:
A. Focusing only on production
B. Focusing on customer needs and satisfaction
C. Focusing only on finance
D. Focusing only on inventory
Correct Answer: B. Focusing on customer needs and satisfaction
Explanation: Marketing orientation focuses on identifying and satisfying customer needs.
QID #1293
AIIMS LPU MBA – EMKT503 (Marketing Management) Test Series LPU MBA EMKT503 Unit 1: Introduction Chapterwise Test Easy
Marketing connects:
A
Customer needs with business offerings
B
Only cost with loss
C
Only packaging with stock
D
Only warehouse with transport
Correct Answer: A. Customer needs with business offerings
Question: Marketing connects:
A. Customer needs with business offerings
B. Only cost with loss
C. Only packaging with stock
D. Only warehouse with transport
Correct Answer: A. Customer needs with business offerings
Explanation: Marketing connects customer needs with value offerings.
QID #1292
AIIMS LPU MBA – EMKT503 (Marketing Management) Test Series LPU MBA EMKT503 Unit 1: Introduction Chapterwise Test Easy
Main purpose of marketing is to:
A
Satisfy customers profitably
B
Create false demand
C
Increase price only
D
Avoid competition
Correct Answer: A. Satisfy customers profitably
Question: Main purpose of marketing is to:
A. Satisfy customers profitably
B. Create false demand
C. Increase price only
D. Avoid competition
Correct Answer: A. Satisfy customers profitably
Explanation: Marketing satisfies customers while meeting goals.
QID #1291
AIIMS LPU MBA – EMKT503 (Marketing Management) Test Series LPU MBA EMKT503 Unit 1: Introduction Chapterwise Test Easy
Example of want is:
A
Specific car brand
B
Hunger
C
Thirst
D
Safety
Correct Answer: A. Specific car brand
Question: Example of want is:
A. Specific car brand
B. Hunger
C. Thirst
D. Safety
Correct Answer: A. Specific car brand
Explanation: A specific brand choice is a want.
QID #1290
AIIMS LPU MBA – EMKT503 (Marketing Management) Test Series LPU MBA EMKT503 Unit 1: Introduction Chapterwise Test Easy
Example of need is:
A
Food and water
B
Specific car brand
C
Designer watch
D
Premium phone
Correct Answer: A. Food and water
Question: Example of need is:
A. Food and water
B. Specific car brand
C. Designer watch
D. Premium phone
Correct Answer: A. Food and water
Explanation: Food and water are basic needs.
QID #1289
AIIMS LPU MBA – EMKT503 (Marketing Management) Test Series LPU MBA EMKT503 Unit 1: Introduction Chapterwise Test Easy
Marketing myopia was popularized by:
A
Philip Kotler
B
Theodore Levitt
C
Peter Drucker
D
Michael Porter
Correct Answer: B. Theodore Levitt
Question: Marketing myopia was popularized by:
A. Philip Kotler
B. Theodore Levitt
C. Peter Drucker
D. Michael Porter
Correct Answer: B. Theodore Levitt
Explanation: Theodore Levitt popularized marketing myopia.
QID #1288
AIIMS LPU MBA – EMKT503 (Marketing Management) Test Series LPU MBA EMKT503 Unit 1: Introduction Chapterwise Test Easy
Customer lifetime value means:
A
Total expected value from customer over time
B
One-time price
C
Warranty value
D
Discount amount
Correct Answer: A. Total expected value from customer over time
Question: Customer lifetime value means:
A. Total expected value from customer over time
B. One-time price
C. Warranty value
D. Discount amount
Correct Answer: A. Total expected value from customer over time
Explanation: CLV measures long-term customer value.
QID #1287
AIIMS LPU MBA – EMKT503 (Marketing Management) Test Series LPU MBA EMKT503 Unit 1: Introduction Chapterwise Test Easy
CRM stands for:
A
Customer Relationship Management
B
Cost Reduction Method
C
Consumer Retail Market
D
Company Revenue Model
Correct Answer: A. Customer Relationship Management
Question: CRM stands for:
A. Customer Relationship Management
B. Cost Reduction Method
C. Consumer Retail Market
D. Company Revenue Model
Correct Answer: A. Customer Relationship Management
Explanation: CRM builds profitable customer relationships.
QID #1286
AIIMS LPU MBA – EMKT503 (Marketing Management) Test Series LPU MBA EMKT503 Unit 1: Introduction Chapterwise Test Easy
Value proposition means:
A
Promise of value to customers
B
Legal notice
C
Stock report
D
Production plan
Correct Answer: A. Promise of value to customers
Question: Value proposition means:
A. Promise of value to customers
B. Legal notice
C. Stock report
D. Production plan
Correct Answer: A. Promise of value to customers
Explanation: Value proposition explains why customers should choose the offer.
QID #1285
AIIMS LPU MBA – EMKT503 (Marketing Management) Test Series LPU MBA EMKT503 Unit 1: Introduction Chapterwise Test Easy
Societal marketing balances:
A
Company profit, customer wants and society welfare
B
Only sales
C
Only price
D
Only production
Correct Answer: A. Company profit, customer wants and society welfare
Question: Societal marketing balances:
A. Company profit, customer wants and society welfare
B. Only sales
C. Only price
D. Only production
Correct Answer: A. Company profit, customer wants and society welfare
Explanation: Societal marketing includes long-term social welfare.
QID #1284
AIIMS LPU MBA – EMKT503 (Marketing Management) Test Series LPU MBA EMKT503 Unit 1: Introduction Chapterwise Test Easy
Marketing myopia means:
A
Focus on product instead of customer need
B
Focus on customer
C
Focus on society
D
Focus on research
Correct Answer: A. Focus on product instead of customer need
Question: Marketing myopia means:
A. Focus on product instead of customer need
B. Focus on customer
C. Focus on society
D. Focus on research
Correct Answer: A. Focus on product instead of customer need
Explanation: Marketing myopia ignores broader customer needs.
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