QID #1323
AIIMS LPU MBA – EMKT503 (Marketing Management) Test Series LPU MBA EMKT503 Unit 2: Marketing Orientation Chapterwise Test Easy
Marketing orientation helps a company to:
A
Match offerings with customer expectations
B
Sell unwanted goods only
C
Ignore market changes
D
Avoid innovation
Correct Answer: A. Match offerings with customer expectations
Question: Marketing orientation helps a company to:
A. Match offerings with customer expectations
B. Sell unwanted goods only
C. Ignore market changes
D. Avoid innovation
Correct Answer: A. Match offerings with customer expectations
Explanation: Marketing orientation helps align products and services with customer expectations.
QID #1322
AIIMS LPU MBA – EMKT503 (Marketing Management) Test Series LPU MBA EMKT503 Unit 2: Marketing Orientation Chapterwise Test Easy
Customer loyalty is mainly created by:
A
Consistent value and satisfaction
B
One-time discount only
C
High-pressure selling
D
Ignoring complaints
Correct Answer: A. Consistent value and satisfaction
Question: Customer loyalty is mainly created by:
A. Consistent value and satisfaction
B. One-time discount only
C. High-pressure selling
D. Ignoring complaints
Correct Answer: A. Consistent value and satisfaction
Explanation: Loyalty comes from repeated satisfaction and value delivery.
QID #1321
AIIMS LPU MBA – EMKT503 (Marketing Management) Test Series LPU MBA EMKT503 Unit 2: Marketing Orientation Chapterwise Test Easy
Which orientation is most useful for long-term business growth?
A
Marketing orientation
B
Only selling orientation
C
Only production orientation
D
Only stock orientation
Correct Answer: A. Marketing orientation
Question: Which orientation is most useful for long-term business growth?
A. Marketing orientation
B. Only selling orientation
C. Only production orientation
D. Only stock orientation
Correct Answer: A. Marketing orientation
Explanation: Customer-focused marketing orientation supports long-term growth.
QID #1320
AIIMS LPU MBA – EMKT503 (Marketing Management) Test Series LPU MBA EMKT503 Unit 2: Marketing Orientation Chapterwise Test Easy
A marketing-oriented firm first asks:
A
What do customers need?
B
What can we force customers to buy?
C
How can we ignore competitors?
D
How can we avoid feedback?
Correct Answer: A. What do customers need?
Question: A marketing-oriented firm first asks:
A. What do customers need?
B. What can we force customers to buy?
C. How can we ignore competitors?
D. How can we avoid feedback?
Correct Answer: A. What do customers need?
Explanation: Marketing orientation starts by identifying customer needs.
QID #1319
AIIMS LPU MBA – EMKT503 (Marketing Management) Test Series LPU MBA EMKT503 Unit 2: Marketing Orientation Chapterwise Test Medium
The inside-out approach is related to:
A
Selling concept
B
Marketing concept
C
Societal marketing
D
Relationship marketing
Correct Answer: A. Selling concept
Question: The inside-out approach is related to:
A. Selling concept
B. Marketing concept
C. Societal marketing
D. Relationship marketing
Correct Answer: A. Selling concept
Explanation: Selling concept starts with the existing product and tries to sell it.
QID #1318
AIIMS LPU MBA – EMKT503 (Marketing Management) Test Series LPU MBA EMKT503 Unit 2: Marketing Orientation Chapterwise Test Medium
The outside-in approach is related to:
A
Marketing concept
B
Selling concept
C
Production concept
D
Product concept
Correct Answer: A. Marketing concept
Question: The outside-in approach is related to:
A. Marketing concept
B. Selling concept
C. Production concept
D. Product concept
Correct Answer: A. Marketing concept
Explanation: Marketing concept uses an outside-in approach starting from market needs.
QID #1317
AIIMS LPU MBA – EMKT503 (Marketing Management) Test Series LPU MBA EMKT503 Unit 2: Marketing Orientation Chapterwise Test Easy
A customer-driven company normally uses:
A
Market research and feedback
B
Only guesswork
C
No segmentation
D
No communication
Correct Answer: A. Market research and feedback
Question: A customer-driven company normally uses:
A. Market research and feedback
B. Only guesswork
C. No segmentation
D. No communication
Correct Answer: A. Market research and feedback
Explanation: Market research helps understand customer needs and expectations.
QID #1316
AIIMS LPU MBA – EMKT503 (Marketing Management) Test Series LPU MBA EMKT503 Unit 2: Marketing Orientation Chapterwise Test Easy
The best measure of marketing orientation success is:
A
Customer satisfaction and loyalty
B
Factory output only
C
Number of advertisements
D
Warehouse size
Correct Answer: A. Customer satisfaction and loyalty
Question: The best measure of marketing orientation success is:
A. Customer satisfaction and loyalty
B. Factory output only
C. Number of advertisements
D. Warehouse size
Correct Answer: A. Customer satisfaction and loyalty
Explanation: Customer satisfaction and loyalty show successful market orientation.
QID #1315
AIIMS LPU MBA – EMKT503 (Marketing Management) Test Series LPU MBA EMKT503 Unit 2: Marketing Orientation Chapterwise Test Easy
Which orientation focuses mainly on promotion and sales pressure?
A
Selling orientation
B
Marketing orientation
C
Societal orientation
D
Relationship orientation
Correct Answer: A. Selling orientation
Question: Which orientation focuses mainly on promotion and sales pressure?
A. Selling orientation
B. Marketing orientation
C. Societal orientation
D. Relationship orientation
Correct Answer: A. Selling orientation
Explanation: Selling orientation relies heavily on sales effort and promotion.
QID #1314
AIIMS LPU MBA – EMKT503 (Marketing Management) Test Series LPU MBA EMKT503 Unit 2: Marketing Orientation Chapterwise Test Easy
Which orientation focuses mainly on internal efficiency?
A
Production orientation
B
Marketing orientation
C
Customer orientation
D
Societal orientation
Correct Answer: A. Production orientation
Question: Which orientation focuses mainly on internal efficiency?
A. Production orientation
B. Marketing orientation
C. Customer orientation
D. Societal orientation
Correct Answer: A. Production orientation
Explanation: Production orientation focuses on efficiency, scale and low cost.
QID #1313
AIIMS LPU MBA – EMKT503 (Marketing Management) Test Series LPU MBA EMKT503 Unit 2: Marketing Orientation Chapterwise Test Easy
Customer retention means:
A
Keeping existing customers over time
B
Only attracting new customers
C
Only reducing prices
D
Only changing logos
Correct Answer: A. Keeping existing customers over time
Question: Customer retention means:
A. Keeping existing customers over time
B. Only attracting new customers
C. Only reducing prices
D. Only changing logos
Correct Answer: A. Keeping existing customers over time
Explanation: Customer retention means maintaining long-term relationships with existing customers.
QID #1312
AIIMS LPU MBA – EMKT503 (Marketing Management) Test Series LPU MBA EMKT503 Unit 2: Marketing Orientation Chapterwise Test Easy
The goal of relationship orientation is to:
A
Build long-term customer relationships
B
Make one-time sales only
C
Avoid after-sales service
D
Reduce communication
Correct Answer: A. Build long-term customer relationships
Question: The goal of relationship orientation is to:
A. Build long-term customer relationships
B. Make one-time sales only
C. Avoid after-sales service
D. Reduce communication
Correct Answer: A. Build long-term customer relationships
Explanation: Relationship orientation focuses on long-term profitable customer relationships.
QID #1311
AIIMS LPU MBA – EMKT503 (Marketing Management) Test Series LPU MBA EMKT503 Unit 2: Marketing Orientation Chapterwise Test Medium
A company selling drills should understand that customers actually need:
A
Holes
B
Drill machines only
C
Steel only
D
Packaging only
Correct Answer: A. Holes
Question: A company selling drills should understand that customers actually need:
A. Holes
B. Drill machines only
C. Steel only
D. Packaging only
Correct Answer: A. Holes
Explanation: Customers buy drills to make holes; this explains need-based thinking.
QID #1310
AIIMS LPU MBA – EMKT503 (Marketing Management) Test Series LPU MBA EMKT503 Unit 2: Marketing Orientation Chapterwise Test Medium
Marketing myopia means:
A
Short-sighted focus on product rather than customer need
B
Clear focus on customers
C
Strong market research
D
High customer satisfaction
Correct Answer: A. Short-sighted focus on product rather than customer need
Question: Marketing myopia means:
A. Short-sighted focus on product rather than customer need
B. Clear focus on customers
C. Strong market research
D. High customer satisfaction
Correct Answer: A. Short-sighted focus on product rather than customer need
Explanation: Marketing myopia happens when firms define business by products, not customer needs.
QID #1309
AIIMS LPU MBA – EMKT503 (Marketing Management) Test Series LPU MBA EMKT503 Unit 2: Marketing Orientation Chapterwise Test Medium
Which concept may lead to marketing myopia?
A
Product orientation
B
Marketing orientation
C
Societal orientation
D
Customer orientation
Correct Answer: A. Product orientation
Question: Which concept may lead to marketing myopia?
A. Product orientation
B. Marketing orientation
C. Societal orientation
D. Customer orientation
Correct Answer: A. Product orientation
Explanation: Product orientation may over-focus on product features and ignore customer needs.
QID #1308
AIIMS LPU MBA – EMKT503 (Marketing Management) Test Series LPU MBA EMKT503 Unit 2: Marketing Orientation Chapterwise Test Easy
The societal marketing orientation considers:
A
Customer needs, company profit and society welfare
B
Only short-term sales
C
Only production cost
D
Only advertisement reach
Correct Answer: A. Customer needs, company profit and society welfare
Question: The societal marketing orientation considers:
A. Customer needs, company profit and society welfare
B. Only short-term sales
C. Only production cost
D. Only advertisement reach
Correct Answer: A. Customer needs, company profit and society welfare
Explanation: Societal marketing balances customer satisfaction, profit and society welfare.
QID #1307
AIIMS LPU MBA – EMKT503 (Marketing Management) Test Series LPU MBA EMKT503 Unit 2: Marketing Orientation Chapterwise Test Medium
Inter-functional coordination means:
A
All departments work together for customer value
B
Only marketing department works
C
Only sales team works
D
Only production team works
Correct Answer: A. All departments work together for customer value
Question: Inter-functional coordination means:
A. All departments work together for customer value
B. Only marketing department works
C. Only sales team works
D. Only production team works
Correct Answer: A. All departments work together for customer value
Explanation: Departments coordinate to deliver superior customer value.
QID #1306
AIIMS LPU MBA – EMKT503 (Marketing Management) Test Series LPU MBA EMKT503 Unit 2: Marketing Orientation Chapterwise Test Easy
Customer orientation requires:
A
Understanding present and future customer needs
B
Avoiding customer feedback
C
Selling without research
D
Reducing service quality
Correct Answer: A. Understanding present and future customer needs
Question: Customer orientation requires:
A. Understanding present and future customer needs
B. Avoiding customer feedback
C. Selling without research
D. Reducing service quality
Correct Answer: A. Understanding present and future customer needs
Explanation: Customer orientation focuses on current and future customer needs.
QID #1305
AIIMS LPU MBA – EMKT503 (Marketing Management) Test Series LPU MBA EMKT503 Unit 2: Marketing Orientation Chapterwise Test Easy
Competitor orientation means:
A
Understanding competitor strengths and weaknesses
B
Copying competitors blindly
C
Ignoring competitors
D
Reducing customer service
Correct Answer: A. Understanding competitor strengths and weaknesses
Question: Competitor orientation means:
A. Understanding competitor strengths and weaknesses
B. Copying competitors blindly
C. Ignoring competitors
D. Reducing customer service
Correct Answer: A. Understanding competitor strengths and weaknesses
Explanation: Competitor orientation studies competitors to create better strategies.
QID #1304
AIIMS LPU MBA – EMKT503 (Marketing Management) Test Series LPU MBA EMKT503 Unit 2: Marketing Orientation Chapterwise Test Medium
Market orientation includes:
A
Customer focus, competitor focus and coordination
B
Only low price
C
Only mass production
D
Only personal selling
Correct Answer: A. Customer focus, competitor focus and coordination
Question: Market orientation includes:
A. Customer focus, competitor focus and coordination
B. Only low price
C. Only mass production
D. Only personal selling
Correct Answer: A. Customer focus, competitor focus and coordination
Explanation: Market orientation includes customer orientation, competitor orientation and inter-functional coordination.
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