QID #2473
AIIMS LPU MBA – EMKT503 (Marketing Management) Test Series LPU MBA EMKT503 Marketing Management Basic 200 MCQs Medium
Advocacy advertising is also called
A
Support advertising
B
Rapport advertising
C
Cause advertising
D
None of these
Correct Answer: C. Cause advertising
Question: Advocacy advertising is also called
A. Support advertising
B. Rapport advertising
C. Cause advertising
D. None of these
Correct Answer: C. Cause advertising
Explanation: The correct answer is C: Cause advertising.
QID #2472
AIIMS LPU MBA – EMKT503 (Marketing Management) Test Series LPU MBA EMKT503 Marketing Management Basic 200 MCQs Medium
When the advertisement is to create an image or reputation of the firm, it is a case of
A
Product advertisement
B
Institutional advertisement
C
Reminder advertising
D
None
Correct Answer: B. Institutional advertisement
Question: When the advertisement is to create an image or reputation of the firm, it is a case of
A. Product advertisement
B. Institutional advertisement
C. Reminder advertising
D. None
Correct Answer: B. Institutional advertisement
Explanation: The correct answer is B: Institutional advertisement.
QID #2471
AIIMS LPU MBA – EMKT503 (Marketing Management) Test Series LPU MBA EMKT503 Marketing Management Basic 200 MCQs Medium
If advertising give focus on a particular product or brand, it is known as
A
Product advertisement
B
market advertisement
C
Institutional advertisement
D
None
Correct Answer: A. Product advertisement
Question: If advertising give focus on a particular product or brand, it is known as
A. Product advertisement
B. market advertisement
C. Institutional advertisement
D. None
Correct Answer: A. Product advertisement
Explanation: The correct answer is A: Product advertisement.
QID #2470
AIIMS LPU MBA – EMKT503 (Marketing Management) Test Series LPU MBA EMKT503 Marketing Management Basic 200 MCQs Medium
If the product passes through a longer channel of distribution, the marketer will have to give importance to
A
Advertising
B
Personal selling
C
Direct selling
D
None of these
Correct Answer: A. Advertising
Question: If the product passes through a longer channel of distribution, the marketer will have to give importance to
A. Advertising
B. Personal selling
C. Direct selling
D. None of these
Correct Answer: A. Advertising
Explanation: The correct answer is A: Advertising.
QID #2469
AIIMS LPU MBA – EMKT503 (Marketing Management) Test Series LPU MBA EMKT503 Marketing Management Basic 200 MCQs Medium
Selling includes ------
A
Advertising
B
Transfer of title from the seller to the buyer
C
Sales promotion
D
None of these
Correct Answer: B. Transfer of title from the seller to the buyer
Question: Selling includes ------
A. Advertising
B. Transfer of title from the seller to the buyer
C. Sales promotion
D. None of these
Correct Answer: B. Transfer of title from the seller to the buyer
Explanation: The correct answer is B: Transfer of title from the seller to the buyer.
QID #2468
AIIMS LPU MBA – EMKT503 (Marketing Management) Test Series LPU MBA EMKT503 Marketing Management Basic 200 MCQs Medium
are generally food stores that are much smaller in size than in supermarkets.
A
Convenient store
B
Discount store
C
Specialty store
D
None of these
Correct Answer: A. Convenient store
Question: are generally food stores that are much smaller in size than in supermarkets.
A. Convenient store
B. Discount store
C. Specialty store
D. None of these
Correct Answer: A. Convenient store
Explanation: The correct answer is A: Convenient store.
QID #2467
AIIMS LPU MBA – EMKT503 (Marketing Management) Test Series LPU MBA EMKT503 Marketing Management Basic 200 MCQs Medium
retailers open their shops on fixed days or dates in a specified area.
A
Hawkers
B
Kiosks
C
Market traders
D
None of these
Correct Answer: C. Market traders
Question: retailers open their shops on fixed days or dates in a specified area.
A. Hawkers
B. Kiosks
C. Market traders
D. None of these
Correct Answer: C. Market traders
Explanation: The correct answer is C: Market traders.
QID #2466
AIIMS LPU MBA – EMKT503 (Marketing Management) Test Series LPU MBA EMKT503 Marketing Management Basic 200 MCQs Medium
If goods directly move from producer to consumer, it is known as
A
One level channel
B
Zero level channel
C
Two level channel
D
None of these
Correct Answer: B. Zero level channel
Question: If goods directly move from producer to consumer, it is known as
A. One level channel
B. Zero level channel
C. Two level channel
D. None of these
Correct Answer: B. Zero level channel
Explanation: The correct answer is B: Zero level channel.
QID #2465
AIIMS LPU MBA – EMKT503 (Marketing Management) Test Series LPU MBA EMKT503 Marketing Management Basic 200 MCQs Medium
If marketing is done through information and ordering machine placed in stores, it is known as
A
Kiosk marketing
B
Television marketing
C
Tele marketing
D
All of these
Correct Answer: A. Kiosk marketing
Question: If marketing is done through information and ordering machine placed in stores, it is known as
A. Kiosk marketing
B. Television marketing
C. Tele marketing
D. All of these
Correct Answer: A. Kiosk marketing
Explanation: The correct answer is A: Kiosk marketing.
QID #2464
AIIMS LPU MBA – EMKT503 (Marketing Management) Test Series LPU MBA EMKT503 Marketing Management Basic 200 MCQs Medium
MILMA is an example of------- type of shop
A
Multiple shop
B
Departmental store
C
Super Bazar
D
None of these
Correct Answer: A. Multiple shop
Question: MILMA is an example of------- type of shop
A. Multiple shop
B. Departmental store
C. Super Bazar
D. None of these
Correct Answer: A. Multiple shop
Explanation: The correct answer is A: Multiple shop.
QID #2463
AIIMS LPU MBA – EMKT503 (Marketing Management) Test Series LPU MBA EMKT503 Marketing Management Basic 200 MCQs Easy
The retailer sells goods in --------
A
Huge quantity
B
Small quantity
C
Not sufficient
D
None of these
Correct Answer: B. Small quantity
Question: The retailer sells goods in --------
A. Huge quantity
B. Small quantity
C. Not sufficient
D. None of these
Correct Answer: B. Small quantity
Explanation: The correct answer is B: Small quantity.
QID #2462
AIIMS LPU MBA – EMKT503 (Marketing Management) Test Series LPU MBA EMKT503 Marketing Management Basic 200 MCQs Easy
is not included in the product factor
A
Physical nature
B
Technical nature
C
Suitability
D
None of these
Correct Answer: C. Suitability
Question: is not included in the product factor
A. Physical nature
B. Technical nature
C. Suitability
D. None of these
Correct Answer: C. Suitability
Explanation: The correct answer is C: Suitability.
QID #2461
AIIMS LPU MBA – EMKT503 (Marketing Management) Test Series LPU MBA EMKT503 Marketing Management Basic 200 MCQs Easy
factor is not considered as an important one while selecting channel of distribution
A
Product
B
Market factor
C
Colour
D
None of these
Correct Answer: C. Colour
Question: factor is not considered as an important one while selecting channel of distribution
A. Product
B. Market factor
C. Colour
D. None of these
Correct Answer: C. Colour
Explanation: The correct answer is C: Colour.
QID #2460
AIIMS LPU MBA – EMKT503 (Marketing Management) Test Series LPU MBA EMKT503 Marketing Management Basic 200 MCQs Easy
is a retailer who has fixed place of business in a locality but goes on changing his place to exploit the market opportunities.
A
Cheap-jacks
B
Hawkers
C
Market traders
D
None of these
Correct Answer: A. Cheap-jacks
Question: is a retailer who has fixed place of business in a locality but goes on changing his place to exploit the market opportunities.
A. Cheap-jacks
B. Hawkers
C. Market traders
D. None of these
Correct Answer: A. Cheap-jacks
Explanation: The correct answer is A: Cheap-jacks.
QID #2459
AIIMS LPU MBA – EMKT503 (Marketing Management) Test Series LPU MBA EMKT503 Marketing Management Basic 200 MCQs Easy
is not a function of wholesaler
A
Warehousing
B
Transporting
C
Risk bearing
D
None of these
Correct Answer: D. None of these
Question: is not a function of wholesaler
A. Warehousing
B. Transporting
C. Risk bearing
D. None of these
Correct Answer: D. None of these
Explanation: The correct answer is D: None of these.
QID #2458
AIIMS LPU MBA – EMKT503 (Marketing Management) Test Series LPU MBA EMKT503 Marketing Management Basic 200 MCQs Easy
channel is one in which two or companies join together to exploit a marketing opportunity either by themselves or by creating an independent unit
A
Horizontal channel
B
Vertical channel
C
Cross channel
D
None of these
Correct Answer: A. Horizontal channel
Question: channel is one in which two or companies join together to exploit a marketing opportunity either by themselves or by creating an independent unit
A. Horizontal channel
B. Vertical channel
C. Cross channel
D. None of these
Correct Answer: A. Horizontal channel
Explanation: The correct answer is A: Horizontal channel.
QID #2457
AIIMS LPU MBA – EMKT503 (Marketing Management) Test Series LPU MBA EMKT503 Marketing Management Basic 200 MCQs Easy
is not a vertically integrated channel
A
Administered
B
Contractual
C
Corporate
D
None of these
Correct Answer: D. None of these
Question: is not a vertically integrated channel
A. Administered
B. Contractual
C. Corporate
D. None of these
Correct Answer: D. None of these
Explanation: The correct answer is D: None of these.
QID #2456
AIIMS LPU MBA – EMKT503 (Marketing Management) Test Series LPU MBA EMKT503 Marketing Management Basic 200 MCQs Easy
is a system of branch shops operated under a centralized management and dealing in similar lines of goods.
A
Super market
B
Multiple shops
C
Self service store
D
None of these
Correct Answer: B. Multiple shops
Question: is a system of branch shops operated under a centralized management and dealing in similar lines of goods.
A. Super market
B. Multiple shops
C. Self service store
D. None of these
Correct Answer: B. Multiple shops
Explanation: The correct answer is B: Multiple shops.
QID #2455
AIIMS LPU MBA – EMKT503 (Marketing Management) Test Series LPU MBA EMKT503 Marketing Management Basic 200 MCQs Easy
Which company is the pioneer in the direct marketing ?
A
Cypla
B
Avon cosmetics
C
Johnson & Johnson
D
Eureka Forbs
Correct Answer: D. Eureka Forbs
Question: Which company is the pioneer in the direct marketing ?
A. Cypla
B. Avon cosmetics
C. Johnson & Johnson
D. Eureka Forbs
Correct Answer: D. Eureka Forbs
Explanation: The correct answer is D: Eureka Forbs.
QID #2454
AIIMS LPU MBA – EMKT503 (Marketing Management) Test Series LPU MBA EMKT503 Marketing Management Basic 200 MCQs Easy
Direct marketing is found more suitable to which of the following products?
A
Agriculture products
B
TV
C
Shoes
D
Vacuum cleaner
Correct Answer: D. Vacuum cleaner
Question: Direct marketing is found more suitable to which of the following products?
A. Agriculture products
B. TV
C. Shoes
D. Vacuum cleaner
Correct Answer: D. Vacuum cleaner
Explanation: The correct answer is D: Vacuum cleaner.
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