channel is one in which two or companies join together to exploit a marketing opportunity either by themselves or by creating an independent unit
Correct Answer: A. Horizontal channel
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channel is one in which two or companies join together to exploit a marketing opportunity either by themselves or by creating an independent unit
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channel is one in which two or companies join together to exploit a marketing opportunity either by themselves or by creating an independent unit - MCQ Explanation
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Correct answer: A. Horizontal channel