QID #2533
AIIMS LPU MBA – EMKT503 (Marketing Management) Test Series LPU MBA EMKT503 Marketing Management Basic 200 MCQs Medium
Which of the following is not responsible for the emergence of relationship marketing?
A
Growth of service economy
B
rapid technological advancement
C
an increase in the level of customer awareness and education
D
changing role of woman
Correct Answer: D. changing role of woman
Question: Which of the following is not responsible for the emergence of relationship marketing?
A. Growth of service economy
B. rapid technological advancement
C. an increase in the level of customer awareness and education
D. changing role of woman
Correct Answer: D. changing role of woman
Explanation: The correct answer is D: changing role of woman.
QID #2532
AIIMS LPU MBA – EMKT503 (Marketing Management) Test Series LPU MBA EMKT503 Marketing Management Basic 200 MCQs Medium
Which of the following involves targeting bulk purchasers and offering them special benefits and privileges?
A
Frequency marketing
B
event marketing
C
viral marketing
D
none of these
Correct Answer: A. Frequency marketing
Question: Which of the following involves targeting bulk purchasers and offering them special benefits and privileges?
A. Frequency marketing
B. event marketing
C. viral marketing
D. none of these
Correct Answer: A. Frequency marketing
Explanation: The correct answer is A: Frequency marketing.
QID #2531
AIIMS LPU MBA – EMKT503 (Marketing Management) Test Series LPU MBA EMKT503 Marketing Management Basic 200 MCQs Medium
Which of the following is known as market aggregation?
A
Demarketing
B
meta marketing
C
mass marketing
D
mega marketing
Correct Answer: C. mass marketing
Question: Which of the following is known as market aggregation?
A. Demarketing
B. meta marketing
C. mass marketing
D. mega marketing
Correct Answer: C. mass marketing
Explanation: The correct answer is C: mass marketing.
QID #2530
AIIMS LPU MBA – EMKT503 (Marketing Management) Test Series LPU MBA EMKT503 Marketing Management Basic 200 MCQs Medium
Which of the following is against marketing concept ?
A
Demarketing
B
meta marketing
C
mass marketing
D
mega marketing
Correct Answer: A. Demarketing
Question: Which of the following is against marketing concept ?
A. Demarketing
B. meta marketing
C. mass marketing
D. mega marketing
Correct Answer: A. Demarketing
Explanation: The correct answer is A: Demarketing.
QID #2529
AIIMS LPU MBA – EMKT503 (Marketing Management) Test Series LPU MBA EMKT503 Marketing Management Basic 200 MCQs Medium
Which term was first used by Eugene J. Kelly?
A
Demarketing
B
meta marketing
C
mass marketing
D
mega marketing
Correct Answer: B. meta marketing
Question: Which term was first used by Eugene J. Kelly?
A. Demarketing
B. meta marketing
C. mass marketing
D. mega marketing
Correct Answer: B. meta marketing
Explanation: The correct answer is B: meta marketing.
QID #2528
AIIMS LPU MBA – EMKT503 (Marketing Management) Test Series LPU MBA EMKT503 Marketing Management Basic 200 MCQs Medium
Which marketing concept is concerned with finding ways to reduce demand temporarily or permanently?
A
Demarketing
B
meta marketing
C
mass marketing
D
mega marketing
Correct Answer: A. Demarketing
Question: Which marketing concept is concerned with finding ways to reduce demand temporarily or permanently?
A. Demarketing
B. meta marketing
C. mass marketing
D. mega marketing
Correct Answer: A. Demarketing
Explanation: The correct answer is A: Demarketing.
QID #2527
AIIMS LPU MBA – EMKT503 (Marketing Management) Test Series LPU MBA EMKT503 Marketing Management Basic 200 MCQs Medium
Which of the following is not an element of service marketing mix?
A
People
B
packaging
C
process
D
physical evidence
Correct Answer: A. People
Question: Which of the following is not an element of service marketing mix?
A. People
B. packaging
C. process
D. physical evidence
Correct Answer: A. People
Explanation: The correct answer is A: People.
QID #2526
AIIMS LPU MBA – EMKT503 (Marketing Management) Test Series LPU MBA EMKT503 Marketing Management Basic 200 MCQs Medium
Which of the following is not a services?
A
Hospital
B
banking
C
insurance
D
none of these
Correct Answer: D. none of these
Question: Which of the following is not a services?
A. Hospital
B. banking
C. insurance
D. none of these
Correct Answer: D. none of these
Explanation: The correct answer is D: none of these.
QID #2525
AIIMS LPU MBA – EMKT503 (Marketing Management) Test Series LPU MBA EMKT503 Marketing Management Basic 200 MCQs Medium
Medical treatment with ayurvedic massage is an example of
A
Pure tangible good
B
hybrid
C
pure service
D
none of these
Correct Answer: C. pure service
Question: Medical treatment with ayurvedic massage is an example of
A. Pure tangible good
B. hybrid
C. pure service
D. none of these
Correct Answer: C. pure service
Explanation: The correct answer is C: pure service.
QID #2524
AIIMS LPU MBA – EMKT503 (Marketing Management) Test Series LPU MBA EMKT503 Marketing Management Basic 200 MCQs Medium
Which of the following is not a characteristic of service marketing?
A
Intangibility
B
separability
C
Heterogeneity
D
perishability
Correct Answer: B. separability
Question: Which of the following is not a characteristic of service marketing?
A. Intangibility
B. separability
C. Heterogeneity
D. perishability
Correct Answer: B. separability
Explanation: The correct answer is B: separability.
QID #2523
AIIMS LPU MBA – EMKT503 (Marketing Management) Test Series LPU MBA EMKT503 Marketing Management Basic 200 MCQs Medium
________________…________refers to the way a service provider and his employees anticipate what the customers want and provide them before they ask for service to make them delighted and surprised.
A
Proactiveness
B
Productivity
C
professionalization
D
none of these
Correct Answer: A. Proactiveness
Question: ________________…________refers to the way a service provider and his employees anticipate what the customers want and provide them before they ask for service to make them delighted and surprised.
A. Proactiveness
B. Productivity
C. professionalization
D. none of these
Correct Answer: A. Proactiveness
Explanation: The correct answer is A: Proactiveness.
QID #2522
AIIMS LPU MBA – EMKT503 (Marketing Management) Test Series LPU MBA EMKT503 Marketing Management Basic 200 MCQs Medium
Services are ________________________
A
Intangible
B
perishable
C
both a & b
D
none of these
Correct Answer: A. Intangible
Question: Services are ________________________
A. Intangible
B. perishable
C. both a & b
D. none of these
Correct Answer: A. Intangible
Explanation: The correct answer is A: Intangible.
QID #2521
AIIMS LPU MBA – EMKT503 (Marketing Management) Test Series LPU MBA EMKT503 Marketing Management Basic 200 MCQs Medium
________…distribution system can be used to penetrate the rural market.
A
Satellite
B
selective
C
exclusive
D
intensive
Correct Answer: A. Satellite
Question: ________…distribution system can be used to penetrate the rural market.
A. Satellite
B. selective
C. exclusive
D. intensive
Correct Answer: A. Satellite
Explanation: The correct answer is A: Satellite.
QID #2520
AIIMS LPU MBA – EMKT503 (Marketing Management) Test Series LPU MBA EMKT503 Marketing Management Basic 200 MCQs Medium
Smaller companies tying up with leading companies to distribute through its network is known as________.......Distribution.
A
Syndicated
B
selective
C
exclusive
D
intensive
Correct Answer: A. Syndicated
Question: Smaller companies tying up with leading companies to distribute through its network is known as________.......Distribution.
A. Syndicated
B. selective
C. exclusive
D. intensive
Correct Answer: A. Syndicated
Explanation: The correct answer is A: Syndicated.
QID #2519
AIIMS LPU MBA – EMKT503 (Marketing Management) Test Series LPU MBA EMKT503 Marketing Management Basic 200 MCQs Medium
Introducing a product at low price and increasing the price once the brand succeeds is known as...................Pricing.
A
Penetration
B
skimming
C
going rate
D
none of these
Correct Answer: A. Penetration
Question: Introducing a product at low price and increasing the price once the brand succeeds is known as...................Pricing.
A. Penetration
B. skimming
C. going rate
D. none of these
Correct Answer: A. Penetration
Explanation: The correct answer is A: Penetration.
QID #2518
AIIMS LPU MBA – EMKT503 (Marketing Management) Test Series LPU MBA EMKT503 Marketing Management Basic 200 MCQs Medium
Price points of Re1, Rs 2,3,4 etc are used for FMCG brands is known as ________. pricing
A
Cost plus
B
value
C
power price points
D
penetration
Correct Answer: C. power price points
Question: Price points of Re1, Rs 2,3,4 etc are used for FMCG brands is known as ________. pricing
A. Cost plus
B. value
C. power price points
D. penetration
Correct Answer: C. power price points
Explanation: The correct answer is C: power price points.
QID #2517
AIIMS LPU MBA – EMKT503 (Marketing Management) Test Series LPU MBA EMKT503 Marketing Management Basic 200 MCQs Medium
________…pricing means assigning a low price tag for a product and providing the benefits of low-cost mass production to the customers.
A
Cost plus
B
value
C
power price points
D
penetration
Correct Answer: B. value
Question: ________…pricing means assigning a low price tag for a product and providing the benefits of low-cost mass production to the customers.
A. Cost plus
B. value
C. power price points
D. penetration
Correct Answer: B. value
Explanation: The correct answer is B: value.
QID #2516
AIIMS LPU MBA – EMKT503 (Marketing Management) Test Series LPU MBA EMKT503 Marketing Management Basic 200 MCQs Medium
Marketing research is a part of________.... stage of rural marketing strategy.
A
Planning
B
execution
C
feedback
D
none of these
Correct Answer: A. Planning
Question: Marketing research is a part of________.... stage of rural marketing strategy.
A. Planning
B. execution
C. feedback
D. none of these
Correct Answer: A. Planning
Explanation: The correct answer is A: Planning.
QID #2515
AIIMS LPU MBA – EMKT503 (Marketing Management) Test Series LPU MBA EMKT503 Marketing Management Basic 200 MCQs Medium
Profiling the rural market is a part of ________. stage of rural marketing strategy.
A
Planning
B
execution
C
feedback
D
none of these
Correct Answer: A. Planning
Question: Profiling the rural market is a part of ________. stage of rural marketing strategy.
A. Planning
B. execution
C. feedback
D. none of these
Correct Answer: A. Planning
Explanation: The correct answer is A: Planning.
QID #2514
AIIMS LPU MBA – EMKT503 (Marketing Management) Test Series LPU MBA EMKT503 Marketing Management Basic 200 MCQs Medium
Rural consumers are …________
A
Price sensitive
B
less price sensitive
C
quality conscious
D
none of these
Correct Answer: A. Price sensitive
Question: Rural consumers are …________
A. Price sensitive
B. less price sensitive
C. quality conscious
D. none of these
Correct Answer: A. Price sensitive
Explanation: The correct answer is A: Price sensitive.
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