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Maslow’s Hierarchy of Needs Theory in Marketing
7Ps Marketing Mix Theory
SWOT Analysis in Marketing Management
STP Model: Segmentation, Targeting and Positioning
Consumer Decision-Making Process
Porter’s Five Forces Theory
AIDA Model in Advertising
Product Life Cycle Theory
BCG Matrix Theory
Ansoff Matrix Growth Strategy
4Ps Marketing Mix Theory
Market Segmentation Theory
Brand Equity Theory
Marketing Funnel Theory
Relationship Marketing Theory
Customer Lifetime Value Theory
Diffusion of Innovation Theory
Push and Pull Marketing Strategy
Positioning Theory in Marketing
All Important Marketing Management Theories
Maslow’s Hierarchy of Needs Theory in MarketingUnderstand customer needs from basic survival to self-actualization.
7Ps Marketing Mix TheoryProduct, Price, Place, Promotion, People, Process and Physical Evidence.
SWOT Analysis in Marketing ManagementStrengths, Weaknesses, Opportunities and Threats.
STP Model: Segmentation, Targeting and PositioningDivide the market, select the right audience and position the product.
Consumer Decision-Making ProcessFive stages from need recognition to post-purchase behaviour.
Porter’s Five Forces TheoryAnalyse industry competition and market attractiveness.
AIDA Model in AdvertisingAttention, Interest, Desire and Action.
Product Life Cycle TheoryIntroduction, Growth, Maturity and Decline.
BCG Matrix TheoryStars, Cash Cows, Question Marks and Dogs.
Ansoff Matrix Growth StrategyMarket penetration, market development, product development and diversification.
4Ps Marketing Mix TheoryProduct, Price, Place and Promotion.
Market Segmentation TheoryDividing market into similar groups.
Brand Equity TheoryValue created by brand awareness, trust and loyalty.
Marketing Funnel TheoryAwareness to conversion and loyalty.
Relationship Marketing TheoryLong-term customer relationship and retention.
Customer Lifetime Value TheoryTotal value received from a customer over time.
Diffusion of Innovation TheoryHow new products spread in the market.
Push and Pull Marketing StrategyPush product through channels or pull customers through demand.
Positioning Theory in MarketingCreating a unique place in the customer’s mind.
Practice after revision
Read theories first, then attempt chapter-wise MCQs and mock tests for LPU MBA EMKT503 Marketing Management.
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