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Dividing a market into smaller groups of customers is called:

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Question ID #1198

Correct Answer: B. Segmentation

Question: Dividing a market into smaller groups of customers is called:

A. Targeting

B. Segmentation

C. Positioning

D. Branding

Correct Answer: B. Segmentation

Dividing a market into smaller groups of customers is called: - MCQ Explanation

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Correct answer: B. Segmentation