QID #1463
AIIMS LPU MBA – EMKT503 (Marketing Management) Test Series LPU MBA EMKT503 Unit 7: Targeting and Positioning Chapterwise Test Easy
Targeting and Positioning must be consistent with:
A
Other elements of marketing mix
B
Only supplier mood
C
Only bank balance
D
Only weather
Correct Answer: A. Other elements of marketing mix
Question: Targeting and Positioning must be consistent with:
A. Other elements of marketing mix
B. Only supplier mood
C. Only bank balance
D. Only weather
Correct Answer: A. Other elements of marketing mix
Explanation: Marketing mix elements should work together.
QID #1462
AIIMS LPU MBA – EMKT503 (Marketing Management) Test Series LPU MBA EMKT503 Unit 7: Targeting and Positioning Chapterwise Test Easy
The final objective of targeting and positioning is:
A
Customer satisfaction and profitable growth
B
Only paperwork
C
Only production volume
D
Only legal compliance
Correct Answer: A. Customer satisfaction and profitable growth
Question: The final objective of targeting and positioning is:
A. Customer satisfaction and profitable growth
B. Only paperwork
C. Only production volume
D. Only legal compliance
Correct Answer: A. Customer satisfaction and profitable growth
Explanation: Targeting and Positioning supports both satisfaction and business performance.
QID #1461
AIIMS LPU MBA – EMKT503 (Marketing Management) Test Series LPU MBA EMKT503 Unit 7: Targeting and Positioning Chapterwise Test Easy
Customer feedback helps in improving:
A
targeting and positioning decisions
B
Only tax payment
C
Only office design
D
Only rent agreement
Correct Answer: A. targeting and positioning decisions
Question: Customer feedback helps in improving:
A. targeting and positioning decisions
B. Only tax payment
C. Only office design
D. Only rent agreement
Correct Answer: A. targeting and positioning decisions
Explanation: Feedback helps refine marketing decisions.
QID #1460
AIIMS LPU MBA – EMKT503 (Marketing Management) Test Series LPU MBA EMKT503 Unit 7: Targeting and Positioning Chapterwise Test Easy
Marketing research supports targeting and positioning by:
A
Providing customer and market insights
B
Removing all risk completely
C
Replacing strategy
D
Avoiding data
Correct Answer: A. Providing customer and market insights
Question: Marketing research supports targeting and positioning by:
A. Providing customer and market insights
B. Removing all risk completely
C. Replacing strategy
D. Avoiding data
Correct Answer: A. Providing customer and market insights
Explanation: Research provides useful information for decisions.
QID #1459
AIIMS LPU MBA – EMKT503 (Marketing Management) Test Series LPU MBA EMKT503 Unit 7: Targeting and Positioning Chapterwise Test Easy
Targeting and Positioning decisions should be reviewed because:
A
Markets and customer preferences change
B
Nothing changes
C
Customers never change
D
Competitors never act
Correct Answer: A. Markets and customer preferences change
Question: Targeting and Positioning decisions should be reviewed because:
A. Markets and customer preferences change
B. Nothing changes
C. Customers never change
D. Competitors never act
Correct Answer: A. Markets and customer preferences change
Explanation: Dynamic markets require review and adaptation.
QID #1458
AIIMS LPU MBA – EMKT503 (Marketing Management) Test Series LPU MBA EMKT503 Unit 7: Targeting and Positioning Chapterwise Test Easy
A strong targeting and positioning strategy helps to:
A
Build competitive advantage
B
Reduce brand value
C
Create confusion
D
Stop growth
Correct Answer: A. Build competitive advantage
Question: A strong targeting and positioning strategy helps to:
A. Build competitive advantage
B. Reduce brand value
C. Create confusion
D. Stop growth
Correct Answer: A. Build competitive advantage
Explanation: Good strategy improves competitive position.
QID #1457
AIIMS LPU MBA – EMKT503 (Marketing Management) Test Series LPU MBA EMKT503 Unit 7: Targeting and Positioning Chapterwise Test Easy
repositioning is useful when:
A
Market conditions and customer needs require it
B
No customers exist
C
Marketing is stopped
D
Demand is ignored
Correct Answer: A. Market conditions and customer needs require it
Question: repositioning is useful when:
A. Market conditions and customer needs require it
B. No customers exist
C. Marketing is stopped
D. Demand is ignored
Correct Answer: A. Market conditions and customer needs require it
Explanation: repositioning is applied according to market requirements.
QID #1456
AIIMS LPU MBA – EMKT503 (Marketing Management) Test Series LPU MBA EMKT503 Unit 7: Targeting and Positioning Chapterwise Test Easy
competitive advantage can influence:
A
Customer purchase decision
B
Only factory paint
C
Only tax audit
D
Only employee leave
Correct Answer: A. Customer purchase decision
Question: competitive advantage can influence:
A. Customer purchase decision
B. Only factory paint
C. Only tax audit
D. Only employee leave
Correct Answer: A. Customer purchase decision
Explanation: competitive advantage can shape buying decisions.
QID #1455
AIIMS LPU MBA – EMKT503 (Marketing Management) Test Series LPU MBA EMKT503 Unit 7: Targeting and Positioning Chapterwise Test Easy
Targeting and Positioning decisions are part of:
A
Marketing strategy
B
Only human resource policy
C
Only legal audit
D
Only inventory coding
Correct Answer: A. Marketing strategy
Question: Targeting and Positioning decisions are part of:
A. Marketing strategy
B. Only human resource policy
C. Only legal audit
D. Only inventory coding
Correct Answer: A. Marketing strategy
Explanation: Targeting and Positioning is an important part of marketing strategy.
QID #1454
AIIMS LPU MBA – EMKT503 (Marketing Management) Test Series LPU MBA EMKT503 Unit 7: Targeting and Positioning Chapterwise Test Easy
The success of targeting and positioning depends on:
A
Fit with customer needs
B
Only luck
C
Only tax rate
D
Only office rent
Correct Answer: A. Fit with customer needs
Question: The success of targeting and positioning depends on:
A. Fit with customer needs
B. Only luck
C. Only tax rate
D. Only office rent
Correct Answer: A. Fit with customer needs
Explanation: Market fit is essential for success.
QID #1453
AIIMS LPU MBA – EMKT503 (Marketing Management) Test Series LPU MBA EMKT503 Unit 7: Targeting and Positioning Chapterwise Test Easy
perceptual map is generally used to:
A
Improve market coverage and effectiveness
B
Eliminate customer choice
C
Reduce product utility
D
Avoid service
Correct Answer: A. Improve market coverage and effectiveness
Question: perceptual map is generally used to:
A. Improve market coverage and effectiveness
B. Eliminate customer choice
C. Reduce product utility
D. Avoid service
Correct Answer: A. Improve market coverage and effectiveness
Explanation: perceptual map supports marketing performance.
QID #1452
AIIMS LPU MBA – EMKT503 (Marketing Management) Test Series LPU MBA EMKT503 Unit 7: Targeting and Positioning Chapterwise Test Easy
Competitive analysis helps in targeting and positioning by:
A
Understanding rival strategies
B
Avoiding customers
C
Stopping sales
D
Ignoring prices
Correct Answer: A. Understanding rival strategies
Question: Competitive analysis helps in targeting and positioning by:
A. Understanding rival strategies
B. Avoiding customers
C. Stopping sales
D. Ignoring prices
Correct Answer: A. Understanding rival strategies
Explanation: Competitor study helps improve decisions.
QID #1451
AIIMS LPU MBA – EMKT503 (Marketing Management) Test Series LPU MBA EMKT503 Unit 7: Targeting and Positioning Chapterwise Test Easy
Poor targeting and positioning decisions may lead to:
A
Lower sales and weak customer satisfaction
B
Perfect brand loyalty
C
No market risk
D
Guaranteed profit
Correct Answer: A. Lower sales and weak customer satisfaction
Question: Poor targeting and positioning decisions may lead to:
A. Lower sales and weak customer satisfaction
B. Perfect brand loyalty
C. No market risk
D. Guaranteed profit
Correct Answer: A. Lower sales and weak customer satisfaction
Explanation: Wrong decisions reduce market performance.
QID #1450
AIIMS LPU MBA – EMKT503 (Marketing Management) Test Series LPU MBA EMKT503 Unit 7: Targeting and Positioning Chapterwise Test Easy
A customer-oriented targeting and positioning decision focuses on:
A
Customer value and satisfaction
B
Only company convenience
C
Only internal rules
D
Only stock clearance
Correct Answer: A. Customer value and satisfaction
Question: A customer-oriented targeting and positioning decision focuses on:
A. Customer value and satisfaction
B. Only company convenience
C. Only internal rules
D. Only stock clearance
Correct Answer: A. Customer value and satisfaction
Explanation: Customer orientation ensures decisions meet customer expectations.
QID #1449
AIIMS LPU MBA – EMKT503 (Marketing Management) Test Series LPU MBA EMKT503 Unit 7: Targeting and Positioning Chapterwise Test Easy
value proposition refers to:
A
A planned marketing decision area
B
Only a legal penalty
C
Only an accounting error
D
Only a production fault
Correct Answer: A. A planned marketing decision area
Question: value proposition refers to:
A. A planned marketing decision area
B. Only a legal penalty
C. Only an accounting error
D. Only a production fault
Correct Answer: A. A planned marketing decision area
Explanation: value proposition is a relevant concept in targeting and positioning.
QID #1448
AIIMS LPU MBA – EMKT503 (Marketing Management) Test Series LPU MBA EMKT503 Unit 7: Targeting and Positioning Chapterwise Test Easy
Targeting and Positioning should be aligned with:
A
Target market and positioning
B
Random decisions
C
Only supplier choice
D
Only office location
Correct Answer: A. Target market and positioning
Question: Targeting and Positioning should be aligned with:
A. Target market and positioning
B. Random decisions
C. Only supplier choice
D. Only office location
Correct Answer: A. Target market and positioning
Explanation: All targeting and positioning decisions must support target market needs and positioning.
QID #1447
AIIMS LPU MBA – EMKT503 (Marketing Management) Test Series LPU MBA EMKT503 Unit 7: Targeting and Positioning Chapterwise Test Easy
differentiation helps marketers to:
A
Differentiate the offer
B
Remove all competitors
C
Stop communication
D
Ignore buyers
Correct Answer: A. Differentiate the offer
Question: differentiation helps marketers to:
A. Differentiate the offer
B. Remove all competitors
C. Stop communication
D. Ignore buyers
Correct Answer: A. Differentiate the offer
Explanation: differentiation supports differentiation and better market fit.
QID #1446
AIIMS LPU MBA – EMKT503 (Marketing Management) Test Series LPU MBA EMKT503 Unit 7: Targeting and Positioning Chapterwise Test Easy
positioning statement is important because it:
A
Influences customer perception and demand
B
Has no marketing impact
C
Only increases paperwork
D
Avoids market research
Correct Answer: A. Influences customer perception and demand
Question: positioning statement is important because it:
A. Influences customer perception and demand
B. Has no marketing impact
C. Only increases paperwork
D. Avoids market research
Correct Answer: A. Influences customer perception and demand
Explanation: positioning statement affects how customers evaluate the market offering.
QID #1445
AIIMS LPU MBA – EMKT503 (Marketing Management) Test Series LPU MBA EMKT503 Unit 7: Targeting and Positioning Chapterwise Test Easy
Which of the following is closely related to targeting and positioning strategy?
A
target market
B
Factory attendance
C
Office furniture
D
Tax filing
Correct Answer: A. target market
Question: Which of the following is closely related to targeting and positioning strategy?
A. target market
B. Factory attendance
C. Office furniture
D. Tax filing
Correct Answer: A. target market
Explanation: target market is an important element of targeting and positioning strategy.
QID #1444
AIIMS LPU MBA – EMKT503 (Marketing Management) Test Series LPU MBA EMKT503 Unit 7: Targeting and Positioning Chapterwise Test Easy
Targeting and Positioning decisions mainly aim to:
A
Create value for target customers
B
Avoid customer needs
C
Reduce satisfaction
D
Ignore competition
Correct Answer: A. Create value for target customers
Question: Targeting and Positioning decisions mainly aim to:
A. Create value for target customers
B. Avoid customer needs
C. Reduce satisfaction
D. Ignore competition
Correct Answer: A. Create value for target customers
Explanation: Targeting and Positioning decisions are made to create value for the selected market.
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