QID #1293
AIIMS LPU MBA – EMKT503 (Marketing Management) Test Series LPU MBA EMKT503 Unit 1: Introduction Chapterwise Test Easy
Marketing connects:
A
Customer needs with business offerings
B
Only cost with loss
C
Only packaging with stock
D
Only warehouse with transport
Correct Answer: A. Customer needs with business offerings
Question: Marketing connects:
A. Customer needs with business offerings
B. Only cost with loss
C. Only packaging with stock
D. Only warehouse with transport
Correct Answer: A. Customer needs with business offerings
Explanation: Marketing connects customer needs with value offerings.
QID #1292
AIIMS LPU MBA – EMKT503 (Marketing Management) Test Series LPU MBA EMKT503 Unit 1: Introduction Chapterwise Test Easy
Main purpose of marketing is to:
A
Satisfy customers profitably
B
Create false demand
C
Increase price only
D
Avoid competition
Correct Answer: A. Satisfy customers profitably
Question: Main purpose of marketing is to:
A. Satisfy customers profitably
B. Create false demand
C. Increase price only
D. Avoid competition
Correct Answer: A. Satisfy customers profitably
Explanation: Marketing satisfies customers while meeting goals.
QID #1291
AIIMS LPU MBA – EMKT503 (Marketing Management) Test Series LPU MBA EMKT503 Unit 1: Introduction Chapterwise Test Easy
Example of want is:
A
Specific car brand
B
Hunger
C
Thirst
D
Safety
Correct Answer: A. Specific car brand
Question: Example of want is:
A. Specific car brand
B. Hunger
C. Thirst
D. Safety
Correct Answer: A. Specific car brand
Explanation: A specific brand choice is a want.
QID #1290
AIIMS LPU MBA – EMKT503 (Marketing Management) Test Series LPU MBA EMKT503 Unit 1: Introduction Chapterwise Test Easy
Example of need is:
A
Food and water
B
Specific car brand
C
Designer watch
D
Premium phone
Correct Answer: A. Food and water
Question: Example of need is:
A. Food and water
B. Specific car brand
C. Designer watch
D. Premium phone
Correct Answer: A. Food and water
Explanation: Food and water are basic needs.
QID #1289
AIIMS LPU MBA – EMKT503 (Marketing Management) Test Series LPU MBA EMKT503 Unit 1: Introduction Chapterwise Test Easy
Marketing myopia was popularized by:
A
Philip Kotler
B
Theodore Levitt
C
Peter Drucker
D
Michael Porter
Correct Answer: B. Theodore Levitt
Question: Marketing myopia was popularized by:
A. Philip Kotler
B. Theodore Levitt
C. Peter Drucker
D. Michael Porter
Correct Answer: B. Theodore Levitt
Explanation: Theodore Levitt popularized marketing myopia.
QID #1288
AIIMS LPU MBA – EMKT503 (Marketing Management) Test Series LPU MBA EMKT503 Unit 1: Introduction Chapterwise Test Easy
Customer lifetime value means:
A
Total expected value from customer over time
B
One-time price
C
Warranty value
D
Discount amount
Correct Answer: A. Total expected value from customer over time
Question: Customer lifetime value means:
A. Total expected value from customer over time
B. One-time price
C. Warranty value
D. Discount amount
Correct Answer: A. Total expected value from customer over time
Explanation: CLV measures long-term customer value.
QID #1287
AIIMS LPU MBA – EMKT503 (Marketing Management) Test Series LPU MBA EMKT503 Unit 1: Introduction Chapterwise Test Easy
CRM stands for:
A
Customer Relationship Management
B
Cost Reduction Method
C
Consumer Retail Market
D
Company Revenue Model
Correct Answer: A. Customer Relationship Management
Question: CRM stands for:
A. Customer Relationship Management
B. Cost Reduction Method
C. Consumer Retail Market
D. Company Revenue Model
Correct Answer: A. Customer Relationship Management
Explanation: CRM builds profitable customer relationships.
QID #1286
AIIMS LPU MBA – EMKT503 (Marketing Management) Test Series LPU MBA EMKT503 Unit 1: Introduction Chapterwise Test Easy
Value proposition means:
A
Promise of value to customers
B
Legal notice
C
Stock report
D
Production plan
Correct Answer: A. Promise of value to customers
Question: Value proposition means:
A. Promise of value to customers
B. Legal notice
C. Stock report
D. Production plan
Correct Answer: A. Promise of value to customers
Explanation: Value proposition explains why customers should choose the offer.
QID #1285
AIIMS LPU MBA – EMKT503 (Marketing Management) Test Series LPU MBA EMKT503 Unit 1: Introduction Chapterwise Test Easy
Societal marketing balances:
A
Company profit, customer wants and society welfare
B
Only sales
C
Only price
D
Only production
Correct Answer: A. Company profit, customer wants and society welfare
Question: Societal marketing balances:
A. Company profit, customer wants and society welfare
B. Only sales
C. Only price
D. Only production
Correct Answer: A. Company profit, customer wants and society welfare
Explanation: Societal marketing includes long-term social welfare.
QID #1284
AIIMS LPU MBA – EMKT503 (Marketing Management) Test Series LPU MBA EMKT503 Unit 1: Introduction Chapterwise Test Easy
Marketing myopia means:
A
Focus on product instead of customer need
B
Focus on customer
C
Focus on society
D
Focus on research
Correct Answer: A. Focus on product instead of customer need
Question: Marketing myopia means:
A. Focus on product instead of customer need
B. Focus on customer
C. Focus on society
D. Focus on research
Correct Answer: A. Focus on product instead of customer need
Explanation: Marketing myopia ignores broader customer needs.
QID #1283
AIIMS LPU MBA – EMKT503 (Marketing Management) Test Series LPU MBA EMKT503 Unit 1: Introduction Chapterwise Test Easy
Product concept focuses on:
A
Quality, performance and features
B
Low selling effort
C
No innovation
D
No competition
Correct Answer: A. Quality, performance and features
Question: Product concept focuses on:
A. Quality, performance and features
B. Low selling effort
C. No innovation
D. No competition
Correct Answer: A. Quality, performance and features
Explanation: Product concept emphasizes product improvement.
QID #1282
AIIMS LPU MBA – EMKT503 (Marketing Management) Test Series LPU MBA EMKT503 Unit 1: Introduction Chapterwise Test Easy
Production concept assumes customers prefer:
A
Available and affordable products
B
Highly advertised products
C
Rare products
D
Customized products only
Correct Answer: A. Available and affordable products
Question: Production concept assumes customers prefer:
A. Available and affordable products
B. Highly advertised products
C. Rare products
D. Customized products only
Correct Answer: A. Available and affordable products
Explanation: Production concept focuses on availability and affordability.
QID #1281
AIIMS LPU MBA – EMKT503 (Marketing Management) Test Series LPU MBA EMKT503 Unit 1: Introduction Chapterwise Test Easy
Marketing concept starts with:
A
Customer needs
B
Factory
C
Existing product
D
Sales target
Correct Answer: A. Customer needs
Question: Marketing concept starts with:
A. Customer needs
B. Factory
C. Existing product
D. Sales target
Correct Answer: A. Customer needs
Explanation: Marketing concept begins with customer needs.
QID #1280
AIIMS LPU MBA – EMKT503 (Marketing Management) Test Series LPU MBA EMKT503 Unit 1: Introduction Chapterwise Test Easy
Selling concept focuses on:
A
Aggressive selling and promotion
B
Customer need first
C
Social welfare
D
Relationship only
Correct Answer: A. Aggressive selling and promotion
Question: Selling concept focuses on:
A. Aggressive selling and promotion
B. Customer need first
C. Social welfare
D. Relationship only
Correct Answer: A. Aggressive selling and promotion
Explanation: Selling concept emphasizes persuasion and sales.
QID #1279
AIIMS LPU MBA – EMKT503 (Marketing Management) Test Series LPU MBA EMKT503 Unit 1: Introduction Chapterwise Test Easy
Which is not a traditional 4P?
A
Product
B
Price
C
Place
D
People
Correct Answer: D. People
Question: Which is not a traditional 4P?
A. Product
B. Price
C. Place
D. People
Correct Answer: D. People
Explanation: People is part of extended service marketing mix.
QID #1278
AIIMS LPU MBA – EMKT503 (Marketing Management) Test Series LPU MBA EMKT503 Unit 1: Introduction Chapterwise Test Easy
Traditional marketing mix is known as:
A
4Ps
B
4Cs
C
5Ms
D
7Ss
Correct Answer: A. 4Ps
Question: Traditional marketing mix is known as:
A. 4Ps
B. 4Cs
C. 5Ms
D. 7Ss
Correct Answer: A. 4Ps
Explanation: Marketing mix includes Product, Price, Place and Promotion.
QID #1277
AIIMS LPU MBA – EMKT503 (Marketing Management) Test Series LPU MBA EMKT503 Unit 1: Introduction Chapterwise Test Easy
Services are generally:
A
Intangible
B
Always stored
C
Always cheaper
D
Always physical
Correct Answer: A. Intangible
Question: Services are generally:
A. Intangible
B. Always stored
C. Always cheaper
D. Always physical
Correct Answer: A. Intangible
Explanation: Services are intangible activities or benefits.
QID #1276
AIIMS LPU MBA – EMKT503 (Marketing Management) Test Series LPU MBA EMKT503 Unit 1: Introduction Chapterwise Test Easy
Product in marketing means:
A
Anything offered to satisfy need
B
Only physical goods
C
Only luxury goods
D
Only factory output
Correct Answer: A. Anything offered to satisfy need
Question: Product in marketing means:
A. Anything offered to satisfy need
B. Only physical goods
C. Only luxury goods
D. Only factory output
Correct Answer: A. Anything offered to satisfy need
Explanation: Product includes goods, services, ideas and experiences.
QID #1275
AIIMS LPU MBA – EMKT503 (Marketing Management) Test Series LPU MBA EMKT503 Unit 1: Introduction Chapterwise Test Easy
First step of marketing process is:
A
Understanding customer needs
B
Fixing profit
C
Hiring sales staff
D
Designing logo
Correct Answer: A. Understanding customer needs
Question: First step of marketing process is:
A. Understanding customer needs
B. Fixing profit
C. Hiring sales staff
D. Designing logo
Correct Answer: A. Understanding customer needs
Explanation: Marketing starts with understanding customers.
QID #1274
AIIMS LPU MBA – EMKT503 (Marketing Management) Test Series LPU MBA EMKT503 Unit 1: Introduction Chapterwise Test Easy
Marketing management means:
A
Choosing target markets and building relationships
B
Preparing accounts
C
Hiring staff
D
Reducing cost only
Correct Answer: A. Choosing target markets and building relationships
Question: Marketing management means:
A. Choosing target markets and building relationships
B. Preparing accounts
C. Hiring staff
D. Reducing cost only
Correct Answer: A. Choosing target markets and building relationships
Explanation: Marketing management builds profitable customer relationships.
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