QID #1313
AIIMS LPU MBA – EMKT503 (Marketing Management) Test Series LPU MBA EMKT503 Unit 2: Marketing Orientation Chapterwise Test Easy
Customer retention means:
A
Keeping existing customers over time
B
Only attracting new customers
C
Only reducing prices
D
Only changing logos
Correct Answer: A. Keeping existing customers over time
Question: Customer retention means:
A. Keeping existing customers over time
B. Only attracting new customers
C. Only reducing prices
D. Only changing logos
Correct Answer: A. Keeping existing customers over time
Explanation: Customer retention means maintaining long-term relationships with existing customers.
QID #1312
AIIMS LPU MBA – EMKT503 (Marketing Management) Test Series LPU MBA EMKT503 Unit 2: Marketing Orientation Chapterwise Test Easy
The goal of relationship orientation is to:
A
Build long-term customer relationships
B
Make one-time sales only
C
Avoid after-sales service
D
Reduce communication
Correct Answer: A. Build long-term customer relationships
Question: The goal of relationship orientation is to:
A. Build long-term customer relationships
B. Make one-time sales only
C. Avoid after-sales service
D. Reduce communication
Correct Answer: A. Build long-term customer relationships
Explanation: Relationship orientation focuses on long-term profitable customer relationships.
QID #1311
AIIMS LPU MBA – EMKT503 (Marketing Management) Test Series LPU MBA EMKT503 Unit 2: Marketing Orientation Chapterwise Test Medium
A company selling drills should understand that customers actually need:
A
Holes
B
Drill machines only
C
Steel only
D
Packaging only
Correct Answer: A. Holes
Question: A company selling drills should understand that customers actually need:
A. Holes
B. Drill machines only
C. Steel only
D. Packaging only
Correct Answer: A. Holes
Explanation: Customers buy drills to make holes; this explains need-based thinking.
QID #1310
AIIMS LPU MBA – EMKT503 (Marketing Management) Test Series LPU MBA EMKT503 Unit 2: Marketing Orientation Chapterwise Test Medium
Marketing myopia means:
A
Short-sighted focus on product rather than customer need
B
Clear focus on customers
C
Strong market research
D
High customer satisfaction
Correct Answer: A. Short-sighted focus on product rather than customer need
Question: Marketing myopia means:
A. Short-sighted focus on product rather than customer need
B. Clear focus on customers
C. Strong market research
D. High customer satisfaction
Correct Answer: A. Short-sighted focus on product rather than customer need
Explanation: Marketing myopia happens when firms define business by products, not customer needs.
QID #1309
AIIMS LPU MBA – EMKT503 (Marketing Management) Test Series LPU MBA EMKT503 Unit 2: Marketing Orientation Chapterwise Test Medium
Which concept may lead to marketing myopia?
A
Product orientation
B
Marketing orientation
C
Societal orientation
D
Customer orientation
Correct Answer: A. Product orientation
Question: Which concept may lead to marketing myopia?
A. Product orientation
B. Marketing orientation
C. Societal orientation
D. Customer orientation
Correct Answer: A. Product orientation
Explanation: Product orientation may over-focus on product features and ignore customer needs.
QID #1308
AIIMS LPU MBA – EMKT503 (Marketing Management) Test Series LPU MBA EMKT503 Unit 2: Marketing Orientation Chapterwise Test Easy
The societal marketing orientation considers:
A
Customer needs, company profit and society welfare
B
Only short-term sales
C
Only production cost
D
Only advertisement reach
Correct Answer: A. Customer needs, company profit and society welfare
Question: The societal marketing orientation considers:
A. Customer needs, company profit and society welfare
B. Only short-term sales
C. Only production cost
D. Only advertisement reach
Correct Answer: A. Customer needs, company profit and society welfare
Explanation: Societal marketing balances customer satisfaction, profit and society welfare.
QID #1307
AIIMS LPU MBA – EMKT503 (Marketing Management) Test Series LPU MBA EMKT503 Unit 2: Marketing Orientation Chapterwise Test Medium
Inter-functional coordination means:
A
All departments work together for customer value
B
Only marketing department works
C
Only sales team works
D
Only production team works
Correct Answer: A. All departments work together for customer value
Question: Inter-functional coordination means:
A. All departments work together for customer value
B. Only marketing department works
C. Only sales team works
D. Only production team works
Correct Answer: A. All departments work together for customer value
Explanation: Departments coordinate to deliver superior customer value.
QID #1306
AIIMS LPU MBA – EMKT503 (Marketing Management) Test Series LPU MBA EMKT503 Unit 2: Marketing Orientation Chapterwise Test Easy
Customer orientation requires:
A
Understanding present and future customer needs
B
Avoiding customer feedback
C
Selling without research
D
Reducing service quality
Correct Answer: A. Understanding present and future customer needs
Question: Customer orientation requires:
A. Understanding present and future customer needs
B. Avoiding customer feedback
C. Selling without research
D. Reducing service quality
Correct Answer: A. Understanding present and future customer needs
Explanation: Customer orientation focuses on current and future customer needs.
QID #1305
AIIMS LPU MBA – EMKT503 (Marketing Management) Test Series LPU MBA EMKT503 Unit 2: Marketing Orientation Chapterwise Test Easy
Competitor orientation means:
A
Understanding competitor strengths and weaknesses
B
Copying competitors blindly
C
Ignoring competitors
D
Reducing customer service
Correct Answer: A. Understanding competitor strengths and weaknesses
Question: Competitor orientation means:
A. Understanding competitor strengths and weaknesses
B. Copying competitors blindly
C. Ignoring competitors
D. Reducing customer service
Correct Answer: A. Understanding competitor strengths and weaknesses
Explanation: Competitor orientation studies competitors to create better strategies.
QID #1304
AIIMS LPU MBA – EMKT503 (Marketing Management) Test Series LPU MBA EMKT503 Unit 2: Marketing Orientation Chapterwise Test Medium
Market orientation includes:
A
Customer focus, competitor focus and coordination
B
Only low price
C
Only mass production
D
Only personal selling
Correct Answer: A. Customer focus, competitor focus and coordination
Question: Market orientation includes:
A. Customer focus, competitor focus and coordination
B. Only low price
C. Only mass production
D. Only personal selling
Correct Answer: A. Customer focus, competitor focus and coordination
Explanation: Market orientation includes customer orientation, competitor orientation and inter-functional coordination.
QID #1303
AIIMS LPU MBA – EMKT503 (Marketing Management) Test Series LPU MBA EMKT503 Unit 2: Marketing Orientation Chapterwise Test Easy
Which orientation is most suitable in a highly competitive market?
A
Marketing orientation
B
Production orientation only
C
Product orientation only
D
Internal orientation
Correct Answer: A. Marketing orientation
Question: Which orientation is most suitable in a highly competitive market?
A. Marketing orientation
B. Production orientation only
C. Product orientation only
D. Internal orientation
Correct Answer: A. Marketing orientation
Explanation: In competitive markets, customer-focused marketing orientation is most suitable.
QID #1302
AIIMS LPU MBA – EMKT503 (Marketing Management) Test Series LPU MBA EMKT503 Unit 2: Marketing Orientation Chapterwise Test Easy
A company following marketing orientation mainly tries to:
A
Create value for target customers
B
Force customers to buy
C
Avoid market research
D
Ignore competition
Correct Answer: A. Create value for target customers
Question: A company following marketing orientation mainly tries to:
A. Create value for target customers
B. Force customers to buy
C. Avoid market research
D. Ignore competition
Correct Answer: A. Create value for target customers
Explanation: Marketing orientation is based on creating value for selected customers.
QID #1301
AIIMS LPU MBA – EMKT503 (Marketing Management) Test Series LPU MBA EMKT503 Unit 2: Marketing Orientation Chapterwise Test Easy
The marketing concept ends with:
A
Customer satisfaction and profit
B
Only advertising
C
Only stock clearance
D
Only production increase
Correct Answer: A. Customer satisfaction and profit
Question: The marketing concept ends with:
A. Customer satisfaction and profit
B. Only advertising
C. Only stock clearance
D. Only production increase
Correct Answer: A. Customer satisfaction and profit
Explanation: Marketing concept aims at customer satisfaction along with organizational profit.
QID #1300
AIIMS LPU MBA – EMKT503 (Marketing Management) Test Series LPU MBA EMKT503 Unit 2: Marketing Orientation Chapterwise Test Easy
The selling concept begins with:
A
Existing product
B
Customer needs
C
Society welfare
D
Consumer research
Correct Answer: A. Existing product
Question: The selling concept begins with:
A. Existing product
B. Customer needs
C. Society welfare
D. Consumer research
Correct Answer: A. Existing product
Explanation: Selling concept starts with existing products and focuses on selling them.
QID #1299
AIIMS LPU MBA – EMKT503 (Marketing Management) Test Series LPU MBA EMKT503 Unit 2: Marketing Orientation Chapterwise Test Easy
The marketing concept begins with:
A
Factory capacity
B
Customer needs
C
Sales force size
D
Available raw material
Correct Answer: B. Customer needs
Question: The marketing concept begins with:
A. Factory capacity
B. Customer needs
C. Sales force size
D. Available raw material
Correct Answer: B. Customer needs
Explanation: The marketing concept starts with understanding customer needs and wants.
QID #1298
AIIMS LPU MBA – EMKT503 (Marketing Management) Test Series LPU MBA EMKT503 Unit 2: Marketing Orientation Chapterwise Test Easy
Selling orientation is mainly concerned with:
A
Persuading customers to buy
B
Understanding needs before production
C
Long-term social welfare
D
Reducing product quality
Correct Answer: A. Persuading customers to buy
Question: Selling orientation is mainly concerned with:
A. Persuading customers to buy
B. Understanding needs before production
C. Long-term social welfare
D. Reducing product quality
Correct Answer: A. Persuading customers to buy
Explanation: Selling orientation emphasizes sales efforts and promotion to push products.
QID #1297
AIIMS LPU MBA – EMKT503 (Marketing Management) Test Series LPU MBA EMKT503 Unit 2: Marketing Orientation Chapterwise Test Easy
Product orientation mainly focuses on:
A
Superior quality and features
B
Aggressive selling
C
Customer complaints only
D
Distribution cost only
Correct Answer: A. Superior quality and features
Question: Product orientation mainly focuses on:
A. Superior quality and features
B. Aggressive selling
C. Customer complaints only
D. Distribution cost only
Correct Answer: A. Superior quality and features
Explanation: Product orientation focuses on improving product quality, features and performance.
QID #1296
AIIMS LPU MBA – EMKT503 (Marketing Management) Test Series LPU MBA EMKT503 Unit 2: Marketing Orientation Chapterwise Test Easy
Production orientation assumes that customers prefer products that are:
A
Available and affordable
B
Highly customized only
C
Rare and expensive
D
Highly advertised only
Correct Answer: A. Available and affordable
Question: Production orientation assumes that customers prefer products that are:
A. Available and affordable
B. Highly customized only
C. Rare and expensive
D. Highly advertised only
Correct Answer: A. Available and affordable
Explanation: Production orientation emphasizes mass production, availability and affordability.
QID #1295
AIIMS LPU MBA – EMKT503 (Marketing Management) Test Series LPU MBA EMKT503 Unit 2: Marketing Orientation Chapterwise Test Easy
Which orientation gives priority to customer satisfaction?
A
Production orientation
B
Product orientation
C
Marketing orientation
D
Selling orientation
Correct Answer: C. Marketing orientation
Question: Which orientation gives priority to customer satisfaction?
A. Production orientation
B. Product orientation
C. Marketing orientation
D. Selling orientation
Correct Answer: C. Marketing orientation
Explanation: Marketing orientation places customer satisfaction at the center of business decisions.
QID #1294
AIIMS LPU MBA – EMKT503 (Marketing Management) Test Series LPU MBA EMKT503 Unit 2: Marketing Orientation Chapterwise Test Easy
Marketing orientation means:
A
Focusing only on production
B
Focusing on customer needs and satisfaction
C
Focusing only on finance
D
Focusing only on inventory
Correct Answer: B. Focusing on customer needs and satisfaction
Question: Marketing orientation means:
A. Focusing only on production
B. Focusing on customer needs and satisfaction
C. Focusing only on finance
D. Focusing only on inventory
Correct Answer: B. Focusing on customer needs and satisfaction
Explanation: Marketing orientation focuses on identifying and satisfying customer needs.
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