QID #1333
AIIMS LPU MBA – EMKT503 (Marketing Management) Test Series LPU MBA EMKT503 Unit 3: Marketing Mix Chapterwise Test Easy
External environment factors are generally:
A
Uncontrollable
B
Fully controllable
C
Always fixed
D
Always internal
Correct Answer: A. Uncontrollable
Question: External environment factors are generally:
A. Uncontrollable
B. Fully controllable
C. Always fixed
D. Always internal
Correct Answer: A. Uncontrollable
Explanation: External factors such as economy, competition and law are generally uncontrollable.
QID #1332
AIIMS LPU MBA – EMKT503 (Marketing Management) Test Series LPU MBA EMKT503 Unit 3: Marketing Mix Chapterwise Test Easy
Marketing mix variables are generally:
A
Controllable variables
B
Uncontrollable variables
C
Legal variables only
D
Natural variables only
Correct Answer: A. Controllable variables
Question: Marketing mix variables are generally:
A. Controllable variables
B. Uncontrollable variables
C. Legal variables only
D. Natural variables only
Correct Answer: A. Controllable variables
Explanation: The 4Ps are controllable tools used by marketers.
QID #1331
AIIMS LPU MBA – EMKT503 (Marketing Management) Test Series LPU MBA EMKT503 Unit 3: Marketing Mix Chapterwise Test Easy
The main purpose of marketing mix is to:
A
Create a suitable offer for target customers
B
Avoid customer research
C
Reduce product quality
D
Ignore competitors
Correct Answer: A. Create a suitable offer for target customers
Question: The main purpose of marketing mix is to:
A. Create a suitable offer for target customers
B. Avoid customer research
C. Reduce product quality
D. Ignore competitors
Correct Answer: A. Create a suitable offer for target customers
Explanation: Marketing mix combines controllable variables to satisfy target customers.
QID #1330
AIIMS LPU MBA – EMKT503 (Marketing Management) Test Series LPU MBA EMKT503 Unit 3: Marketing Mix Chapterwise Test Easy
Which of the following is not a traditional 4P?
A
Product
B
Price
C
Place
D
People
Correct Answer: D. People
Question: Which of the following is not a traditional 4P?
A. Product
B. Price
C. Place
D. People
Correct Answer: D. People
Explanation: People is part of the extended services marketing mix, not the traditional 4Ps.
QID #1329
AIIMS LPU MBA – EMKT503 (Marketing Management) Test Series LPU MBA EMKT503 Unit 3: Marketing Mix Chapterwise Test Easy
Promotion refers to:
A
Communication with target customers
B
Product storage only
C
Transport only
D
Raw material purchase
Correct Answer: A. Communication with target customers
Question: Promotion refers to:
A. Communication with target customers
B. Product storage only
C. Transport only
D. Raw material purchase
Correct Answer: A. Communication with target customers
Explanation: Promotion includes advertising, sales promotion, PR and personal selling.
QID #1328
AIIMS LPU MBA – EMKT503 (Marketing Management) Test Series LPU MBA EMKT503 Unit 3: Marketing Mix Chapterwise Test Easy
Place in marketing mix is related to:
A
Distribution and availability
B
Product design
C
Advertising message
D
Brand logo
Correct Answer: A. Distribution and availability
Question: Place in marketing mix is related to:
A. Distribution and availability
B. Product design
C. Advertising message
D. Brand logo
Correct Answer: A. Distribution and availability
Explanation: Place refers to channels and distribution decisions.
QID #1327
AIIMS LPU MBA – EMKT503 (Marketing Management) Test Series LPU MBA EMKT503 Unit 3: Marketing Mix Chapterwise Test Easy
Price refers to:
A
Amount paid by customer to obtain the product
B
Only discount
C
Only production cost
D
Only advertisement cost
Correct Answer: A. Amount paid by customer to obtain the product
Question: Price refers to:
A. Amount paid by customer to obtain the product
B. Only discount
C. Only production cost
D. Only advertisement cost
Correct Answer: A. Amount paid by customer to obtain the product
Explanation: Price is the money or value exchanged for a product.
QID #1326
AIIMS LPU MBA – EMKT503 (Marketing Management) Test Series LPU MBA EMKT503 Unit 3: Marketing Mix Chapterwise Test Easy
Product in the marketing mix refers to:
A
Goods, services or ideas offered to satisfy needs
B
Only physical goods
C
Only packaging
D
Only brand name
Correct Answer: A. Goods, services or ideas offered to satisfy needs
Question: Product in the marketing mix refers to:
A. Goods, services or ideas offered to satisfy needs
B. Only physical goods
C. Only packaging
D. Only brand name
Correct Answer: A. Goods, services or ideas offered to satisfy needs
Explanation: Product includes anything offered to satisfy a need or want.
QID #1325
AIIMS LPU MBA – EMKT503 (Marketing Management) Test Series LPU MBA EMKT503 Unit 3: Marketing Mix Chapterwise Test Easy
The traditional 4Ps of marketing include:
A
Product, Price, Place and Promotion
B
People, Process, Physical evidence and Profit
C
Planning, Profit, Product and People
D
Price, Profit, Place and Packaging
Correct Answer: A. Product, Price, Place and Promotion
Question: The traditional 4Ps of marketing include:
A. Product, Price, Place and Promotion
B. People, Process, Physical evidence and Profit
C. Planning, Profit, Product and People
D. Price, Profit, Place and Packaging
Correct Answer: A. Product, Price, Place and Promotion
Explanation: The 4Ps are Product, Price, Place and Promotion.
QID #1324
AIIMS LPU MBA – EMKT503 (Marketing Management) Test Series LPU MBA EMKT503 Unit 3: Marketing Mix Chapterwise Test Easy
Marketing mix is commonly known as:
A
4Ps
B
4Cs
C
5Ms
D
7Ss
Correct Answer: A. 4Ps
Question: Marketing mix is commonly known as:
A. 4Ps
B. 4Cs
C. 5Ms
D. 7Ss
Correct Answer: A. 4Ps
Explanation: The traditional marketing mix is known as the 4Ps.
QID #1323
AIIMS LPU MBA – EMKT503 (Marketing Management) Test Series LPU MBA EMKT503 Unit 2: Marketing Orientation Chapterwise Test Easy
Marketing orientation helps a company to:
A
Match offerings with customer expectations
B
Sell unwanted goods only
C
Ignore market changes
D
Avoid innovation
Correct Answer: A. Match offerings with customer expectations
Question: Marketing orientation helps a company to:
A. Match offerings with customer expectations
B. Sell unwanted goods only
C. Ignore market changes
D. Avoid innovation
Correct Answer: A. Match offerings with customer expectations
Explanation: Marketing orientation helps align products and services with customer expectations.
QID #1322
AIIMS LPU MBA – EMKT503 (Marketing Management) Test Series LPU MBA EMKT503 Unit 2: Marketing Orientation Chapterwise Test Easy
Customer loyalty is mainly created by:
A
Consistent value and satisfaction
B
One-time discount only
C
High-pressure selling
D
Ignoring complaints
Correct Answer: A. Consistent value and satisfaction
Question: Customer loyalty is mainly created by:
A. Consistent value and satisfaction
B. One-time discount only
C. High-pressure selling
D. Ignoring complaints
Correct Answer: A. Consistent value and satisfaction
Explanation: Loyalty comes from repeated satisfaction and value delivery.
QID #1321
AIIMS LPU MBA – EMKT503 (Marketing Management) Test Series LPU MBA EMKT503 Unit 2: Marketing Orientation Chapterwise Test Easy
Which orientation is most useful for long-term business growth?
A
Marketing orientation
B
Only selling orientation
C
Only production orientation
D
Only stock orientation
Correct Answer: A. Marketing orientation
Question: Which orientation is most useful for long-term business growth?
A. Marketing orientation
B. Only selling orientation
C. Only production orientation
D. Only stock orientation
Correct Answer: A. Marketing orientation
Explanation: Customer-focused marketing orientation supports long-term growth.
QID #1320
AIIMS LPU MBA – EMKT503 (Marketing Management) Test Series LPU MBA EMKT503 Unit 2: Marketing Orientation Chapterwise Test Easy
A marketing-oriented firm first asks:
A
What do customers need?
B
What can we force customers to buy?
C
How can we ignore competitors?
D
How can we avoid feedback?
Correct Answer: A. What do customers need?
Question: A marketing-oriented firm first asks:
A. What do customers need?
B. What can we force customers to buy?
C. How can we ignore competitors?
D. How can we avoid feedback?
Correct Answer: A. What do customers need?
Explanation: Marketing orientation starts by identifying customer needs.
QID #1319
AIIMS LPU MBA – EMKT503 (Marketing Management) Test Series LPU MBA EMKT503 Unit 2: Marketing Orientation Chapterwise Test Medium
The inside-out approach is related to:
A
Selling concept
B
Marketing concept
C
Societal marketing
D
Relationship marketing
Correct Answer: A. Selling concept
Question: The inside-out approach is related to:
A. Selling concept
B. Marketing concept
C. Societal marketing
D. Relationship marketing
Correct Answer: A. Selling concept
Explanation: Selling concept starts with the existing product and tries to sell it.
QID #1318
AIIMS LPU MBA – EMKT503 (Marketing Management) Test Series LPU MBA EMKT503 Unit 2: Marketing Orientation Chapterwise Test Medium
The outside-in approach is related to:
A
Marketing concept
B
Selling concept
C
Production concept
D
Product concept
Correct Answer: A. Marketing concept
Question: The outside-in approach is related to:
A. Marketing concept
B. Selling concept
C. Production concept
D. Product concept
Correct Answer: A. Marketing concept
Explanation: Marketing concept uses an outside-in approach starting from market needs.
QID #1317
AIIMS LPU MBA – EMKT503 (Marketing Management) Test Series LPU MBA EMKT503 Unit 2: Marketing Orientation Chapterwise Test Easy
A customer-driven company normally uses:
A
Market research and feedback
B
Only guesswork
C
No segmentation
D
No communication
Correct Answer: A. Market research and feedback
Question: A customer-driven company normally uses:
A. Market research and feedback
B. Only guesswork
C. No segmentation
D. No communication
Correct Answer: A. Market research and feedback
Explanation: Market research helps understand customer needs and expectations.
QID #1316
AIIMS LPU MBA – EMKT503 (Marketing Management) Test Series LPU MBA EMKT503 Unit 2: Marketing Orientation Chapterwise Test Easy
The best measure of marketing orientation success is:
A
Customer satisfaction and loyalty
B
Factory output only
C
Number of advertisements
D
Warehouse size
Correct Answer: A. Customer satisfaction and loyalty
Question: The best measure of marketing orientation success is:
A. Customer satisfaction and loyalty
B. Factory output only
C. Number of advertisements
D. Warehouse size
Correct Answer: A. Customer satisfaction and loyalty
Explanation: Customer satisfaction and loyalty show successful market orientation.
QID #1315
AIIMS LPU MBA – EMKT503 (Marketing Management) Test Series LPU MBA EMKT503 Unit 2: Marketing Orientation Chapterwise Test Easy
Which orientation focuses mainly on promotion and sales pressure?
A
Selling orientation
B
Marketing orientation
C
Societal orientation
D
Relationship orientation
Correct Answer: A. Selling orientation
Question: Which orientation focuses mainly on promotion and sales pressure?
A. Selling orientation
B. Marketing orientation
C. Societal orientation
D. Relationship orientation
Correct Answer: A. Selling orientation
Explanation: Selling orientation relies heavily on sales effort and promotion.
QID #1314
AIIMS LPU MBA – EMKT503 (Marketing Management) Test Series LPU MBA EMKT503 Unit 2: Marketing Orientation Chapterwise Test Easy
Which orientation focuses mainly on internal efficiency?
A
Production orientation
B
Marketing orientation
C
Customer orientation
D
Societal orientation
Correct Answer: A. Production orientation
Question: Which orientation focuses mainly on internal efficiency?
A. Production orientation
B. Marketing orientation
C. Customer orientation
D. Societal orientation
Correct Answer: A. Production orientation
Explanation: Production orientation focuses on efficiency, scale and low cost.
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