QID #1353
AIIMS LPU MBA – EMKT503 (Marketing Management) Test Series LPU MBA EMKT503 Unit 3: Marketing Mix Chapterwise Test Easy
Marketing mix decisions should support:
A
Positioning strategy
B
Only accounting rules
C
Only warehouse design
D
Only staff attendance
Correct Answer: A. Positioning strategy
Question: Marketing mix decisions should support:
A. Positioning strategy
B. Only accounting rules
C. Only warehouse design
D. Only staff attendance
Correct Answer: A. Positioning strategy
Explanation: Marketing mix must support the selected positioning strategy.
QID #1352
AIIMS LPU MBA – EMKT503 (Marketing Management) Test Series LPU MBA EMKT503 Unit 3: Marketing Mix Chapterwise Test Easy
A good marketing mix should be:
A
Consistent with target market needs
B
Based only on company preference
C
Independent of customer needs
D
Same for every market
Correct Answer: A. Consistent with target market needs
Question: A good marketing mix should be:
A. Consistent with target market needs
B. Based only on company preference
C. Independent of customer needs
D. Same for every market
Correct Answer: A. Consistent with target market needs
Explanation: Marketing mix should fit target market needs and positioning.
QID #1351
AIIMS LPU MBA – EMKT503 (Marketing Management) Test Series LPU MBA EMKT503 Unit 3: Marketing Mix Chapterwise Test Medium
Communication corresponds to which 4P?
A
Promotion
B
Product
C
Place
D
Price
Correct Answer: A. Promotion
Question: Communication corresponds to which 4P?
A. Promotion
B. Product
C. Place
D. Price
Correct Answer: A. Promotion
Explanation: Communication is the customer-oriented view of Promotion.
QID #1350
AIIMS LPU MBA – EMKT503 (Marketing Management) Test Series LPU MBA EMKT503 Unit 3: Marketing Mix Chapterwise Test Medium
Convenience corresponds to which 4P?
A
Place
B
Product
C
Price
D
Promotion
Correct Answer: A. Place
Question: Convenience corresponds to which 4P?
A. Place
B. Product
C. Price
D. Promotion
Correct Answer: A. Place
Explanation: Convenience is the customer-oriented view of Place.
QID #1349
AIIMS LPU MBA – EMKT503 (Marketing Management) Test Series LPU MBA EMKT503 Unit 3: Marketing Mix Chapterwise Test Medium
Customer cost corresponds to which 4P?
A
Price
B
Product
C
Place
D
Promotion
Correct Answer: A. Price
Question: Customer cost corresponds to which 4P?
A. Price
B. Product
C. Place
D. Promotion
Correct Answer: A. Price
Explanation: Customer cost is the customer-oriented view of Price.
QID #1348
AIIMS LPU MBA – EMKT503 (Marketing Management) Test Series LPU MBA EMKT503 Unit 3: Marketing Mix Chapterwise Test Medium
Customer solution corresponds to which 4P?
A
Product
B
Price
C
Place
D
Promotion
Correct Answer: A. Product
Question: Customer solution corresponds to which 4P?
A. Product
B. Price
C. Place
D. Promotion
Correct Answer: A. Product
Explanation: Customer solution is the customer-oriented view of Product.
QID #1347
AIIMS LPU MBA – EMKT503 (Marketing Management) Test Series LPU MBA EMKT503 Unit 3: Marketing Mix Chapterwise Test Medium
The 4Cs are customer-oriented version of:
A
4Ps
B
5Ms
C
7Ss
D
BCG Matrix
Correct Answer: A. 4Ps
Question: The 4Cs are customer-oriented version of:
A. 4Ps
B. 5Ms
C. 7Ss
D. BCG Matrix
Correct Answer: A. 4Ps
Explanation: The 4Cs reinterpret the 4Ps from customer perspective.
QID #1346
AIIMS LPU MBA – EMKT503 (Marketing Management) Test Series LPU MBA EMKT503 Unit 3: Marketing Mix Chapterwise Test Medium
Physical evidence means:
A
Tangible cues of service quality
B
Only cash payment
C
Only discount rate
D
Only brand slogan
Correct Answer: A. Tangible cues of service quality
Question: Physical evidence means:
A. Tangible cues of service quality
B. Only cash payment
C. Only discount rate
D. Only brand slogan
Correct Answer: A. Tangible cues of service quality
Explanation: Physical evidence includes ambience, layout, documents and other tangible cues.
QID #1345
AIIMS LPU MBA – EMKT503 (Marketing Management) Test Series LPU MBA EMKT503 Unit 3: Marketing Mix Chapterwise Test Medium
Process in services marketing means:
A
Procedures and flow of service delivery
B
Only product design
C
Only price list
D
Only packaging
Correct Answer: A. Procedures and flow of service delivery
Question: Process in services marketing means:
A. Procedures and flow of service delivery
B. Only product design
C. Only price list
D. Only packaging
Correct Answer: A. Procedures and flow of service delivery
Explanation: Process means methods, systems and procedures used to deliver service.
QID #1344
AIIMS LPU MBA – EMKT503 (Marketing Management) Test Series LPU MBA EMKT503 Unit 3: Marketing Mix Chapterwise Test Medium
In services marketing, People refers to:
A
Employees and customers involved in service delivery
B
Only shareholders
C
Only suppliers
D
Only machines
Correct Answer: A. Employees and customers involved in service delivery
Question: In services marketing, People refers to:
A. Employees and customers involved in service delivery
B. Only shareholders
C. Only suppliers
D. Only machines
Correct Answer: A. Employees and customers involved in service delivery
Explanation: People includes service employees and customers who influence delivery.
QID #1343
AIIMS LPU MBA – EMKT503 (Marketing Management) Test Series LPU MBA EMKT503 Unit 3: Marketing Mix Chapterwise Test Medium
The extended marketing mix for services includes:
A
People, Process and Physical Evidence
B
Profit, Planning and Policy
C
Price, Product and Profit
D
Packaging, Profit and People
Correct Answer: A. People, Process and Physical Evidence
Question: The extended marketing mix for services includes:
A. People, Process and Physical Evidence
B. Profit, Planning and Policy
C. Price, Product and Profit
D. Packaging, Profit and People
Correct Answer: A. People, Process and Physical Evidence
Explanation: Services marketing commonly adds People, Process and Physical Evidence.
QID #1342
AIIMS LPU MBA – EMKT503 (Marketing Management) Test Series LPU MBA EMKT503 Unit 3: Marketing Mix Chapterwise Test Easy
Public relations is used to:
A
Build favorable image and relations
B
Set product price
C
Select raw material
D
Control stock level
Correct Answer: A. Build favorable image and relations
Question: Public relations is used to:
A. Build favorable image and relations
B. Set product price
C. Select raw material
D. Control stock level
Correct Answer: A. Build favorable image and relations
Explanation: PR helps build goodwill and favorable public image.
QID #1341
AIIMS LPU MBA – EMKT503 (Marketing Management) Test Series LPU MBA EMKT503 Unit 3: Marketing Mix Chapterwise Test Easy
Sales promotion includes:
A
Coupons, discounts and contests
B
Product design only
C
Factory layout
D
Warehouse rent
Correct Answer: A. Coupons, discounts and contests
Question: Sales promotion includes:
A. Coupons, discounts and contests
B. Product design only
C. Factory layout
D. Warehouse rent
Correct Answer: A. Coupons, discounts and contests
Explanation: Sales promotion includes short-term incentives to encourage purchase.
QID #1340
AIIMS LPU MBA – EMKT503 (Marketing Management) Test Series LPU MBA EMKT503 Unit 3: Marketing Mix Chapterwise Test Easy
Personal selling is a part of:
A
Promotion mix
B
Product mix
C
Price mix
D
Distribution mix
Correct Answer: A. Promotion mix
Question: Personal selling is a part of:
A. Promotion mix
B. Product mix
C. Price mix
D. Distribution mix
Correct Answer: A. Promotion mix
Explanation: Personal selling is included in promotion mix.
QID #1339
AIIMS LPU MBA – EMKT503 (Marketing Management) Test Series LPU MBA EMKT503 Unit 3: Marketing Mix Chapterwise Test Easy
Advertising is part of:
A
Promotion decisions
B
Place decisions
C
Production decisions
D
Purchasing decisions
Correct Answer: A. Promotion decisions
Question: Advertising is part of:
A. Promotion decisions
B. Place decisions
C. Production decisions
D. Purchasing decisions
Correct Answer: A. Promotion decisions
Explanation: Advertising is one of the key promotion tools.
QID #1338
AIIMS LPU MBA – EMKT503 (Marketing Management) Test Series LPU MBA EMKT503 Unit 3: Marketing Mix Chapterwise Test Easy
Channels of distribution are part of:
A
Place decisions
B
Price decisions
C
Product quality
D
Sales target only
Correct Answer: A. Place decisions
Question: Channels of distribution are part of:
A. Place decisions
B. Price decisions
C. Product quality
D. Sales target only
Correct Answer: A. Place decisions
Explanation: Distribution channels are included under Place.
QID #1337
AIIMS LPU MBA – EMKT503 (Marketing Management) Test Series LPU MBA EMKT503 Unit 3: Marketing Mix Chapterwise Test Easy
Discounts and allowances are part of:
A
Price decisions
B
Product decisions
C
Place decisions
D
Product packaging
Correct Answer: A. Price decisions
Question: Discounts and allowances are part of:
A. Price decisions
B. Product decisions
C. Place decisions
D. Product packaging
Correct Answer: A. Price decisions
Explanation: Discounts and allowances are pricing tools.
QID #1336
AIIMS LPU MBA – EMKT503 (Marketing Management) Test Series LPU MBA EMKT503 Unit 3: Marketing Mix Chapterwise Test Easy
Brand name is mainly related to:
A
Product strategy
B
Pricing only
C
Transport only
D
Warehousing only
Correct Answer: A. Product strategy
Question: Brand name is mainly related to:
A. Product strategy
B. Pricing only
C. Transport only
D. Warehousing only
Correct Answer: A. Product strategy
Explanation: Branding is a product-related decision.
QID #1335
AIIMS LPU MBA – EMKT503 (Marketing Management) Test Series LPU MBA EMKT503 Unit 3: Marketing Mix Chapterwise Test Easy
Packaging is part of:
A
Product decision
B
Price decision
C
Place decision
D
Publicity only
Correct Answer: A. Product decision
Question: Packaging is part of:
A. Product decision
B. Price decision
C. Place decision
D. Publicity only
Correct Answer: A. Product decision
Explanation: Packaging is included in product strategy.
QID #1334
AIIMS LPU MBA – EMKT503 (Marketing Management) Test Series LPU MBA EMKT503 Unit 3: Marketing Mix Chapterwise Test Easy
The product element includes:
A
Quality, features, brand and packaging
B
Only final price
C
Only advertising copy
D
Only retail location
Correct Answer: A. Quality, features, brand and packaging
Question: The product element includes:
A. Quality, features, brand and packaging
B. Only final price
C. Only advertising copy
D. Only retail location
Correct Answer: A. Quality, features, brand and packaging
Explanation: Product decisions include quality, design, brand, packaging and services.
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