QID #1473
AIIMS LPU MBA – EMKT503 (Marketing Management) Test Series LPU MBA EMKT503 Unit 7: Targeting and Positioning Chapterwise Test Easy
The best targeting and positioning decision is one that:
A
Matches customer needs and company objectives
B
Ignores profit
C
Ignores value
D
Creates confusion
Correct Answer: A. Matches customer needs and company objectives
Question: The best targeting and positioning decision is one that:
A. Matches customer needs and company objectives
B. Ignores profit
C. Ignores value
D. Creates confusion
Correct Answer: A. Matches customer needs and company objectives
Explanation: Good marketing decisions balance customer and company goals.
QID #1472
AIIMS LPU MBA – EMKT503 (Marketing Management) Test Series LPU MBA EMKT503 Unit 7: Targeting and Positioning Chapterwise Test Easy
Strategic consistency means:
A
All marketing decisions support the same positioning
B
Every decision is random
C
No coordination
D
Only finance decides
Correct Answer: A. All marketing decisions support the same positioning
Question: Strategic consistency means:
A. All marketing decisions support the same positioning
B. Every decision is random
C. No coordination
D. Only finance decides
Correct Answer: A. All marketing decisions support the same positioning
Explanation: Consistency strengthens market positioning.
QID #1471
AIIMS LPU MBA – EMKT503 (Marketing Management) Test Series LPU MBA EMKT503 Unit 7: Targeting and Positioning Chapterwise Test Easy
Customer-centric targeting and positioning creates:
A
Better relevance and loyalty
B
Weak trust
C
Lower satisfaction
D
No differentiation
Correct Answer: A. Better relevance and loyalty
Question: Customer-centric targeting and positioning creates:
A. Better relevance and loyalty
B. Weak trust
C. Lower satisfaction
D. No differentiation
Correct Answer: A. Better relevance and loyalty
Explanation: Customer-centric decisions improve loyalty.
QID #1470
AIIMS LPU MBA – EMKT503 (Marketing Management) Test Series LPU MBA EMKT503 Unit 7: Targeting and Positioning Chapterwise Test Easy
Managers should evaluate targeting and positioning using:
A
Sales, satisfaction and market response
B
Only rumors
C
Only personal opinion
D
No data
Correct Answer: A. Sales, satisfaction and market response
Question: Managers should evaluate targeting and positioning using:
A. Sales, satisfaction and market response
B. Only rumors
C. Only personal opinion
D. No data
Correct Answer: A. Sales, satisfaction and market response
Explanation: Performance metrics help evaluation.
QID #1469
AIIMS LPU MBA – EMKT503 (Marketing Management) Test Series LPU MBA EMKT503 Unit 7: Targeting and Positioning Chapterwise Test Easy
Targeting and Positioning decisions affect:
A
Demand, satisfaction and profitability
B
Only office timing
C
Only staff uniform
D
Only file storage
Correct Answer: A. Demand, satisfaction and profitability
Question: Targeting and Positioning decisions affect:
A. Demand, satisfaction and profitability
B. Only office timing
C. Only staff uniform
D. Only file storage
Correct Answer: A. Demand, satisfaction and profitability
Explanation: Marketing decisions affect demand and profits.
QID #1468
AIIMS LPU MBA – EMKT503 (Marketing Management) Test Series LPU MBA EMKT503 Unit 7: Targeting and Positioning Chapterwise Test Easy
Long-term success depends on:
A
Sustained customer value
B
One-time manipulation
C
Ignoring complaints
D
Only short-term sales
Correct Answer: A. Sustained customer value
Question: Long-term success depends on:
A. Sustained customer value
B. One-time manipulation
C. Ignoring complaints
D. Only short-term sales
Correct Answer: A. Sustained customer value
Explanation: Long-term value builds loyalty.
QID #1467
AIIMS LPU MBA – EMKT503 (Marketing Management) Test Series LPU MBA EMKT503 Unit 7: Targeting and Positioning Chapterwise Test Easy
Ethical targeting and positioning decisions require:
A
Fairness and transparency
B
Deception
C
False claims
D
Hidden information
Correct Answer: A. Fairness and transparency
Question: Ethical targeting and positioning decisions require:
A. Fairness and transparency
B. Deception
C. False claims
D. Hidden information
Correct Answer: A. Fairness and transparency
Explanation: Ethics strengthens trust.
QID #1466
AIIMS LPU MBA – EMKT503 (Marketing Management) Test Series LPU MBA EMKT503 Unit 7: Targeting and Positioning Chapterwise Test Easy
Changing customer preferences require:
A
Adaptation in targeting and positioning
B
No response
C
Less research
D
No innovation
Correct Answer: A. Adaptation in targeting and positioning
Question: Changing customer preferences require:
A. Adaptation in targeting and positioning
B. No response
C. Less research
D. No innovation
Correct Answer: A. Adaptation in targeting and positioning
Explanation: Marketers must adapt to changing preferences.
QID #1465
AIIMS LPU MBA – EMKT503 (Marketing Management) Test Series LPU MBA EMKT503 Unit 7: Targeting and Positioning Chapterwise Test Easy
A firm can improve targeting and positioning performance through:
A
Planning, analysis and control
B
Guesswork only
C
No monitoring
D
Ignoring results
Correct Answer: A. Planning, analysis and control
Question: A firm can improve targeting and positioning performance through:
A. Planning, analysis and control
B. Guesswork only
C. No monitoring
D. Ignoring results
Correct Answer: A. Planning, analysis and control
Explanation: Planning and control improve results.
QID #1464
AIIMS LPU MBA – EMKT503 (Marketing Management) Test Series LPU MBA EMKT503 Unit 7: Targeting and Positioning Chapterwise Test Easy
Which is a key principle of targeting and positioning?
A
Delivering value to customers
B
Ignoring customer benefit
C
Avoiding communication
D
Reducing quality
Correct Answer: A. Delivering value to customers
Question: Which is a key principle of targeting and positioning?
A. Delivering value to customers
B. Ignoring customer benefit
C. Avoiding communication
D. Reducing quality
Correct Answer: A. Delivering value to customers
Explanation: Value delivery is central to marketing.
QID #1463
AIIMS LPU MBA – EMKT503 (Marketing Management) Test Series LPU MBA EMKT503 Unit 7: Targeting and Positioning Chapterwise Test Easy
Targeting and Positioning must be consistent with:
A
Other elements of marketing mix
B
Only supplier mood
C
Only bank balance
D
Only weather
Correct Answer: A. Other elements of marketing mix
Question: Targeting and Positioning must be consistent with:
A. Other elements of marketing mix
B. Only supplier mood
C. Only bank balance
D. Only weather
Correct Answer: A. Other elements of marketing mix
Explanation: Marketing mix elements should work together.
QID #1462
AIIMS LPU MBA – EMKT503 (Marketing Management) Test Series LPU MBA EMKT503 Unit 7: Targeting and Positioning Chapterwise Test Easy
The final objective of targeting and positioning is:
A
Customer satisfaction and profitable growth
B
Only paperwork
C
Only production volume
D
Only legal compliance
Correct Answer: A. Customer satisfaction and profitable growth
Question: The final objective of targeting and positioning is:
A. Customer satisfaction and profitable growth
B. Only paperwork
C. Only production volume
D. Only legal compliance
Correct Answer: A. Customer satisfaction and profitable growth
Explanation: Targeting and Positioning supports both satisfaction and business performance.
QID #1461
AIIMS LPU MBA – EMKT503 (Marketing Management) Test Series LPU MBA EMKT503 Unit 7: Targeting and Positioning Chapterwise Test Easy
Customer feedback helps in improving:
A
targeting and positioning decisions
B
Only tax payment
C
Only office design
D
Only rent agreement
Correct Answer: A. targeting and positioning decisions
Question: Customer feedback helps in improving:
A. targeting and positioning decisions
B. Only tax payment
C. Only office design
D. Only rent agreement
Correct Answer: A. targeting and positioning decisions
Explanation: Feedback helps refine marketing decisions.
QID #1460
AIIMS LPU MBA – EMKT503 (Marketing Management) Test Series LPU MBA EMKT503 Unit 7: Targeting and Positioning Chapterwise Test Easy
Marketing research supports targeting and positioning by:
A
Providing customer and market insights
B
Removing all risk completely
C
Replacing strategy
D
Avoiding data
Correct Answer: A. Providing customer and market insights
Question: Marketing research supports targeting and positioning by:
A. Providing customer and market insights
B. Removing all risk completely
C. Replacing strategy
D. Avoiding data
Correct Answer: A. Providing customer and market insights
Explanation: Research provides useful information for decisions.
QID #1459
AIIMS LPU MBA – EMKT503 (Marketing Management) Test Series LPU MBA EMKT503 Unit 7: Targeting and Positioning Chapterwise Test Easy
Targeting and Positioning decisions should be reviewed because:
A
Markets and customer preferences change
B
Nothing changes
C
Customers never change
D
Competitors never act
Correct Answer: A. Markets and customer preferences change
Question: Targeting and Positioning decisions should be reviewed because:
A. Markets and customer preferences change
B. Nothing changes
C. Customers never change
D. Competitors never act
Correct Answer: A. Markets and customer preferences change
Explanation: Dynamic markets require review and adaptation.
QID #1458
AIIMS LPU MBA – EMKT503 (Marketing Management) Test Series LPU MBA EMKT503 Unit 7: Targeting and Positioning Chapterwise Test Easy
A strong targeting and positioning strategy helps to:
A
Build competitive advantage
B
Reduce brand value
C
Create confusion
D
Stop growth
Correct Answer: A. Build competitive advantage
Question: A strong targeting and positioning strategy helps to:
A. Build competitive advantage
B. Reduce brand value
C. Create confusion
D. Stop growth
Correct Answer: A. Build competitive advantage
Explanation: Good strategy improves competitive position.
QID #1457
AIIMS LPU MBA – EMKT503 (Marketing Management) Test Series LPU MBA EMKT503 Unit 7: Targeting and Positioning Chapterwise Test Easy
repositioning is useful when:
A
Market conditions and customer needs require it
B
No customers exist
C
Marketing is stopped
D
Demand is ignored
Correct Answer: A. Market conditions and customer needs require it
Question: repositioning is useful when:
A. Market conditions and customer needs require it
B. No customers exist
C. Marketing is stopped
D. Demand is ignored
Correct Answer: A. Market conditions and customer needs require it
Explanation: repositioning is applied according to market requirements.
QID #1456
AIIMS LPU MBA – EMKT503 (Marketing Management) Test Series LPU MBA EMKT503 Unit 7: Targeting and Positioning Chapterwise Test Easy
competitive advantage can influence:
A
Customer purchase decision
B
Only factory paint
C
Only tax audit
D
Only employee leave
Correct Answer: A. Customer purchase decision
Question: competitive advantage can influence:
A. Customer purchase decision
B. Only factory paint
C. Only tax audit
D. Only employee leave
Correct Answer: A. Customer purchase decision
Explanation: competitive advantage can shape buying decisions.
QID #1455
AIIMS LPU MBA – EMKT503 (Marketing Management) Test Series LPU MBA EMKT503 Unit 7: Targeting and Positioning Chapterwise Test Easy
Targeting and Positioning decisions are part of:
A
Marketing strategy
B
Only human resource policy
C
Only legal audit
D
Only inventory coding
Correct Answer: A. Marketing strategy
Question: Targeting and Positioning decisions are part of:
A. Marketing strategy
B. Only human resource policy
C. Only legal audit
D. Only inventory coding
Correct Answer: A. Marketing strategy
Explanation: Targeting and Positioning is an important part of marketing strategy.
QID #1454
AIIMS LPU MBA – EMKT503 (Marketing Management) Test Series LPU MBA EMKT503 Unit 7: Targeting and Positioning Chapterwise Test Easy
The success of targeting and positioning depends on:
A
Fit with customer needs
B
Only luck
C
Only tax rate
D
Only office rent
Correct Answer: A. Fit with customer needs
Question: The success of targeting and positioning depends on:
A. Fit with customer needs
B. Only luck
C. Only tax rate
D. Only office rent
Correct Answer: A. Fit with customer needs
Explanation: Market fit is essential for success.
Free MCQs with Answers and Explanations
This MCQ library is created for MNS, Nursing Officer, English, GK, MBA and competitive exam students. Every question has option-wise content, instant checking, a dedicated SEO view page and social share support.
