AIIMS with Answers | Military Brat Defence Academy

Q: When a product is first sold at a very high price and then gradually lowered, it is called

Correct Answer: D. Price Skimming. Price skimming starts with a high price and reduces it gradually.

Q: In consumer behavior, culture, social class and reference group influences are related to purchase and

Correct Answer: C. Consumption decisions. These factors influence purchase and consumption decisions.

Q: A person’s groups that have direct or indirect influence on attitudes or behavior are called

Correct Answer: D. Reference groups. Reference groups influence attitudes, values and buying behavior.

Q: Factors particular to a time and place that affect current consumer behavior are known as

Correct Answer: A. Situational influence. Situational influences are time-and-place specific factors affecting behavior.

Q: Total customer value includes customer benefits such as economic, functional and _____ benefits, minus customer costs including cost of evaluation, _____, cost of using and cost of disposing.

Correct Answer: A. Psychological and cost of obtaining. Customer benefits include psychological benefits and customer costs include cost of obtaining.

Q: Customers’ evaluation of the difference between all benefits and all costs of a product is called

Correct Answer: A. Customer perceived value. Customer perceived value compares total benefits with total costs.

Q: Out of all 7 Ps, which element represents the business through staff and service interaction?

Correct Answer: B. People. People represent employees, service providers and customer-contact persons in the 7 Ps.

Q: Many people desire to own a BMW, but only a few can afford it. This is an example of

Correct Answer: C. Demand. Demand means want backed by purchasing power.

Q: A person who purchases any product or service is known as

Correct Answer: A. Customer. A customer is the person who buys a product or service.

Q: When a customer continues to engage with the same organization over a long period, it is called

Correct Answer: D. Customer Retention. Customer retention means keeping customers connected with the same organization for a long period.

QID #1693 AIIMS LPU MBA – EMKT503 (Marketing Management) Test Series LPU MBA EMKT503 Marketing Management Full Mock Test 1 Easy

When a product is first sold at a very high price and then gradually lowered, it is called

Correct Answer: D. Price Skimming
Price skimming starts with a high price and reduces it gradually.

Question: When a product is first sold at a very high price and then gradually lowered, it is called

A. Price Fixing

B. Bid Rigging

C. Price Discrimination

D. Price Skimming

Correct Answer: D. Price SkimmingExplanation: Price skimming starts with a high price and reduces it gradually.

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QID #1692 AIIMS LPU MBA – EMKT503 (Marketing Management) Test Series LPU MBA EMKT503 Marketing Management Full Mock Test 1 Easy

In consumer behavior, culture, social class and reference group influences are related to purchase and

Correct Answer: C. Consumption decisions
These factors influence purchase and consumption decisions.

Question: In consumer behavior, culture, social class and reference group influences are related to purchase and

A. Economic situations

B. Situational influences

C. Consumption decisions

D. Physiological influence

Correct Answer: C. Consumption decisionsExplanation: These factors influence purchase and consumption decisions.

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QID #1691 AIIMS LPU MBA – EMKT503 (Marketing Management) Test Series LPU MBA EMKT503 Marketing Management Full Mock Test 1 Easy

A person’s groups that have direct or indirect influence on attitudes or behavior are called

Correct Answer: D. Reference groups
Reference groups influence attitudes, values and buying behavior.

Question: A person’s groups that have direct or indirect influence on attitudes or behavior are called

A. Subculture

B. Family

C. Social class

D. Reference groups

Correct Answer: D. Reference groupsExplanation: Reference groups influence attitudes, values and buying behavior.

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QID #1690 AIIMS LPU MBA – EMKT503 (Marketing Management) Test Series LPU MBA EMKT503 Marketing Management Full Mock Test 1 Medium

Factors particular to a time and place that affect current consumer behavior are known as

Correct Answer: A. Situational influence
Situational influences are time-and-place specific factors affecting behavior.

Question: Factors particular to a time and place that affect current consumer behavior are known as

A. Situational influence

B. Motivators

C. Consumption triggers

D. Consumption influencers

Correct Answer: A. Situational influenceExplanation: Situational influences are time-and-place specific factors affecting behavior.

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QID #1689 AIIMS LPU MBA – EMKT503 (Marketing Management) Test Series LPU MBA EMKT503 Marketing Management Full Mock Test 1 Medium

Total customer value includes customer benefits such as economic, functional and _ benefits, minus customer costs including cost of evaluation, _, cost of using and cost of disposing.

Correct Answer: A. Psychological and cost of obtaining
Customer benefits include psychological benefits and customer costs include cost of obtaining.

Question: Total customer value includes customer benefits such as economic, functional and _____ benefits, minus customer costs including cost of evaluation, _____, cost of using and cost of disposing.

A. Psychological and cost of obtaining

B. Demographic and cost of product

C. Demographic and cost of replacing

D. Economic and cost of owing

Correct Answer: A. Psychological and cost of obtainingExplanation: Customer benefits include psychological benefits and customer costs include cost of obtaining.

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QID #1688 AIIMS LPU MBA – EMKT503 (Marketing Management) Test Series LPU MBA EMKT503 Marketing Management Full Mock Test 1 Easy

Customers’ evaluation of the difference between all benefits and all costs of a product is called

Correct Answer: A. Customer perceived value
Customer perceived value compares total benefits with total costs.

Question: Customers’ evaluation of the difference between all benefits and all costs of a product is called

A. Customer perceived value

B. Value

C. Price

D. Demand

Correct Answer: A. Customer perceived valueExplanation: Customer perceived value compares total benefits with total costs.

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QID #1687 AIIMS LPU MBA – EMKT503 (Marketing Management) Test Series LPU MBA EMKT503 Marketing Management Full Mock Test 1 Easy

Out of all 7 Ps, which element represents the business through staff and service interaction?

Correct Answer: B. People
People represent employees, service providers and customer-contact persons in the 7 Ps.

Question: Out of all 7 Ps, which element represents the business through staff and service interaction?

A. Price

B. People

C. Product

D. Promotion

Correct Answer: B. PeopleExplanation: People represent employees, service providers and customer-contact persons in the 7 Ps.

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QID #1686 AIIMS LPU MBA – EMKT503 (Marketing Management) Test Series LPU MBA EMKT503 Marketing Management Full Mock Test 1 Easy

Many people desire to own a BMW, but only a few can afford it. This is an example of

Correct Answer: C. Demand
Demand means want backed by purchasing power.

Question: Many people desire to own a BMW, but only a few can afford it. This is an example of

A. Need

B. Want

C. Demand

D. Status

Correct Answer: C. DemandExplanation: Demand means want backed by purchasing power.

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QID #1685 AIIMS LPU MBA – EMKT503 (Marketing Management) Test Series LPU MBA EMKT503 Marketing Management Full Mock Test 1 Easy

A person who purchases any product or service is known as

Correct Answer: A. Customer
A customer is the person who buys a product or service.

Question: A person who purchases any product or service is known as

A. Customer

B. Consumer

C. Marketing staff

D. Salesperson

Correct Answer: A. CustomerExplanation: A customer is the person who buys a product or service.

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QID #1684 AIIMS LPU MBA – EMKT503 (Marketing Management) Test Series LPU MBA EMKT503 Marketing Management Full Mock Test 1 Easy

When a customer continues to engage with the same organization over a long period, it is called

Correct Answer: D. Customer Retention
Customer retention means keeping customers connected with the same organization for a long period.

Question: When a customer continues to engage with the same organization over a long period, it is called

A. Customization

B. Customer Equity

C. Customers Need

D. Customer Retention

Correct Answer: D. Customer RetentionExplanation: Customer retention means keeping customers connected with the same organization for a long period.

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QID #1683 AIIMS LPU MBA – EMKT503 (Marketing Management) Test Series LPU MBA EMKT503 Unit 14: Trends in Marketing Chapterwise Test Easy

The best trends in marketing decision is one that:

Correct Answer: A. Matches customer needs and company objectives
Good marketing decisions balance customer and company goals.

Question: The best trends in marketing decision is one that:

A. Matches customer needs and company objectives

B. Ignores profit

C. Ignores value

D. Creates confusion

Correct Answer: A. Matches customer needs and company objectivesExplanation: Good marketing decisions balance customer and company goals.

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QID #1682 AIIMS LPU MBA – EMKT503 (Marketing Management) Test Series LPU MBA EMKT503 Unit 14: Trends in Marketing Chapterwise Test Easy

Strategic consistency means:

Correct Answer: A. All marketing decisions support the same positioning
Consistency strengthens market positioning.

Question: Strategic consistency means:

A. All marketing decisions support the same positioning

B. Every decision is random

C. No coordination

D. Only finance decides

Correct Answer: A. All marketing decisions support the same positioningExplanation: Consistency strengthens market positioning.

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QID #1681 AIIMS LPU MBA – EMKT503 (Marketing Management) Test Series LPU MBA EMKT503 Unit 14: Trends in Marketing Chapterwise Test Easy

Customer-centric trends in marketing creates:

Correct Answer: A. Better relevance and loyalty
Customer-centric decisions improve loyalty.

Question: Customer-centric trends in marketing creates:

A. Better relevance and loyalty

B. Weak trust

C. Lower satisfaction

D. No differentiation

Correct Answer: A. Better relevance and loyaltyExplanation: Customer-centric decisions improve loyalty.

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QID #1680 AIIMS LPU MBA – EMKT503 (Marketing Management) Test Series LPU MBA EMKT503 Unit 14: Trends in Marketing Chapterwise Test Easy

Managers should evaluate trends in marketing using:

Correct Answer: A. Sales, satisfaction and market response
Performance metrics help evaluation.

Question: Managers should evaluate trends in marketing using:

A. Sales, satisfaction and market response

B. Only rumors

C. Only personal opinion

D. No data

Correct Answer: A. Sales, satisfaction and market responseExplanation: Performance metrics help evaluation.

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QID #1679 AIIMS LPU MBA – EMKT503 (Marketing Management) Test Series LPU MBA EMKT503 Unit 14: Trends in Marketing Chapterwise Test Easy

Trends in Marketing decisions affect:

Correct Answer: A. Demand, satisfaction and profitability
Marketing decisions affect demand and profits.

Question: Trends in Marketing decisions affect:

A. Demand, satisfaction and profitability

B. Only office timing

C. Only staff uniform

D. Only file storage

Correct Answer: A. Demand, satisfaction and profitabilityExplanation: Marketing decisions affect demand and profits.

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QID #1678 AIIMS LPU MBA – EMKT503 (Marketing Management) Test Series LPU MBA EMKT503 Unit 14: Trends in Marketing Chapterwise Test Easy

Long-term success depends on:

Correct Answer: A. Sustained customer value
Long-term value builds loyalty.

Question: Long-term success depends on:

A. Sustained customer value

B. One-time manipulation

C. Ignoring complaints

D. Only short-term sales

Correct Answer: A. Sustained customer valueExplanation: Long-term value builds loyalty.

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QID #1677 AIIMS LPU MBA – EMKT503 (Marketing Management) Test Series LPU MBA EMKT503 Unit 14: Trends in Marketing Chapterwise Test Easy

Ethical trends in marketing decisions require:

Correct Answer: A. Fairness and transparency
Ethics strengthens trust.

Question: Ethical trends in marketing decisions require:

A. Fairness and transparency

B. Deception

C. False claims

D. Hidden information

Correct Answer: A. Fairness and transparencyExplanation: Ethics strengthens trust.

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QID #1676 AIIMS LPU MBA – EMKT503 (Marketing Management) Test Series LPU MBA EMKT503 Unit 14: Trends in Marketing Chapterwise Test Easy

Changing customer preferences require:

Correct Answer: A. Adaptation in trends in marketing
Marketers must adapt to changing preferences.

Question: Changing customer preferences require:

A. Adaptation in trends in marketing

B. No response

C. Less research

D. No innovation

Correct Answer: A. Adaptation in trends in marketingExplanation: Marketers must adapt to changing preferences.

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QID #1675 AIIMS LPU MBA – EMKT503 (Marketing Management) Test Series LPU MBA EMKT503 Unit 14: Trends in Marketing Chapterwise Test Easy

A firm can improve trends in marketing performance through:

Correct Answer: A. Planning, analysis and control
Planning and control improve results.

Question: A firm can improve trends in marketing performance through:

A. Planning, analysis and control

B. Guesswork only

C. No monitoring

D. Ignoring results

Correct Answer: A. Planning, analysis and controlExplanation: Planning and control improve results.

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QID #1674 AIIMS LPU MBA – EMKT503 (Marketing Management) Test Series LPU MBA EMKT503 Unit 14: Trends in Marketing Chapterwise Test Easy

Which is a key principle of trends in marketing?

Correct Answer: A. Delivering value to customers
Value delivery is central to marketing.

Question: Which is a key principle of trends in marketing?

A. Delivering value to customers

B. Ignoring customer benefit

C. Avoiding communication

D. Reducing quality

Correct Answer: A. Delivering value to customersExplanation: Value delivery is central to marketing.

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AIIMS with Answers | Military Brat Defence Academy

When a product is first sold at a very high price and then gradually lowered, it is called

In consumer behavior, culture, social class and reference group influences are related to purchase and

A person’s groups that have direct or indirect influence on attitudes or behavior are called

Factors particular to a time and place that affect current consumer behavior are known as

Total customer value includes customer benefits such as economic, functional and _____ benefits, minus customer costs including cost of evaluation, _____, cost of using and cost of disposing.

Customers’ evaluation of the difference between all benefits and all costs of a product is called

Out of all 7 Ps, which element represents the business through staff and service interaction?

Many people desire to own a BMW, but only a few can afford it. This is an example of

A person who purchases any product or service is known as

When a customer continues to engage with the same organization over a long period, it is called

The best trends in marketing decision is one that:

Strategic consistency means:

Customer-centric trends in marketing creates:

Managers should evaluate trends in marketing using:

Trends in Marketing decisions affect:

Long-term success depends on:

Ethical trends in marketing decisions require:

Changing customer preferences require:

A firm can improve trends in marketing performance through:

Which is a key principle of trends in marketing?

Free MCQs with Answers and Explanations

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Total customer value includes customer benefits such as economic, functional and _ benefits, minus customer costs including cost of evaluation, _, cost of using and cost of disposing.