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Exam: AIIMS
QID #2353 AIIMS LPU MBA โ€“ EMKT503 (Marketing Management) Test Series LPU MBA EMKT503 Marketing Management Basic 200 MCQs Easy

Market where goods are transacted on the spot or immediately

Correct Answer: B. Spot market
The correct answer is B: Spot market.
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QID #2352 AIIMS LPU MBA โ€“ EMKT503 (Marketing Management) Test Series LPU MBA EMKT503 Marketing Management Basic 200 MCQs Easy

Branding is a function of ________

Correct Answer: D. Facilitating
The correct answer is D: Facilitating.
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QID #2351 AIIMS LPU MBA โ€“ EMKT503 (Marketing Management) Test Series LPU MBA EMKT503 Marketing Management Basic 200 MCQs Easy

Which term simply refers to product planning?

Correct Answer: A. Merchandising
The correct answer is A: Merchandising.
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QID #2350 AIIMS LPU MBA โ€“ EMKT503 (Marketing Management) Test Series LPU MBA EMKT503 Marketing Management Basic 200 MCQs Easy

Which concept is based on the principle that marketing is not a department but is pervasive throughout the company?

Correct Answer: B. Holistic
The correct answer is B: Holistic.
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QID #2349 AIIMS LPU MBA โ€“ EMKT503 (Marketing Management) Test Series LPU MBA EMKT503 Marketing Management Basic 200 MCQs Easy

The concept of marketing mix was developed by

Correct Answer: C. N.H Borden
The correct answer is C: N.H Borden.
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QID #2348 AIIMS LPU MBA โ€“ EMKT503 (Marketing Management) Test Series LPU MBA EMKT503 Marketing Management Basic 200 MCQs Easy

The group of elements price, product, promotion and place constitute

Correct Answer: B. marketing mix
The correct answer is B: marketing mix.
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QID #2347 AIIMS LPU MBA โ€“ EMKT503 (Marketing Management) Test Series LPU MBA EMKT503 Marketing Management Basic 200 MCQs Easy

All forces or factors that effect marketing policies, decisions and operations of a business constitute.

Correct Answer: B. Marketing environment
The correct answer is B: Marketing environment.
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QID #2346 AIIMS LPU MBA โ€“ EMKT503 (Marketing Management) Test Series LPU MBA EMKT503 Marketing Management Basic 200 MCQs Easy

Which of the following is not included in the function of physical supply?

Correct Answer: A. Standardization
The correct answer is A: Standardization.
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QID #2345 AIIMS LPU MBA โ€“ EMKT503 (Marketing Management) Test Series LPU MBA EMKT503 Marketing Management Basic 200 MCQs Easy

Marketing is a________process

Correct Answer: D. All of these
The correct answer is D: All of these.
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QID #2344 AIIMS LPU MBA โ€“ EMKT503 (Marketing Management) Test Series LPU MBA EMKT503 Marketing Management Basic 200 MCQs Easy

Marketing is a process of converting the potential customers into ________

Correct Answer: A. Actual customers
The correct answer is A: Actual customers.
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QID #2343 AIIMS Teaching Aptitude Test Series UGC NET Paper 1 Unit 2 Research Aptitude Chapterwise Test Easy

Research ethics mainly deals with

Correct Answer: B. Moral principles in research
Research ethics focuses on honesty, integrity and ethical conduct.
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QID #2342 AIIMS Teaching Aptitude Test Series UGC NET Paper 1 Unit 2 Research Aptitude Chapterwise Test Easy

Which research focuses on experiences and perceptions?

Correct Answer: B. Qualitative
Qualitative research focuses on experiences and meanings.
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QID #2341 AIIMS Teaching Aptitude Test Series UGC NET Paper 1 Unit 2 Research Aptitude Chapterwise Test Easy

Which research relies mainly on numerical data?

Correct Answer: B. Quantitative Research
Quantitative research uses numerical data and statistical analysis.
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QID #2340 AIIMS Teaching Aptitude Test Series UGC NET Paper 1 Unit 2 Research Aptitude Chapterwise Test Medium

Experimental research is mainly used to establish

Correct Answer: B. Cause and Effect Relationship
Experimental research identifies cause-effect relationships.
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QID #2339 AIIMS Teaching Aptitude Test Series UGC NET Paper 1 Unit 2 Research Aptitude Chapterwise Test Easy

Which research method studies past events?

Correct Answer: B. Historical
Historical research studies past events and records.
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QID #2338 AIIMS Teaching Aptitude Test Series UGC NET Paper 1 Unit 2 Research Aptitude Chapterwise Test Easy

The first step in research process is

Correct Answer: B. Problem Identification
Research starts with identifying a problem.
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QID #2337 AIIMS Teaching Aptitude Test Series UGC NET Paper 1 Unit 2 Research Aptitude Chapterwise Test Easy

Research conducted to develop theory is known as

Correct Answer: C. Basic Research
Basic research develops theoretical knowledge.
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QID #2336 AIIMS Teaching Aptitude Test Series UGC NET Paper 1 Unit 2 Research Aptitude Chapterwise Test Easy

Research aimed at solving immediate practical problems is called

Correct Answer: C. Applied Research
Applied research solves practical problems.
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QID #2335 AIIMS Teaching Aptitude Test Series UGC NET Paper 1 Unit 2 Research Aptitude Chapterwise Test Easy

Which of the following is a characteristic of good research?

Correct Answer: B. Objectivity
Good research should be objective and unbiased.
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QID #2334 AIIMS Teaching Aptitude Test Series UGC NET Paper 1 Unit 2 Research Aptitude Chapterwise Test Easy

Research is primarily a process of

Correct Answer: B. Systematic investigation
Research is a systematic investigation to discover new knowledge.
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