QID #2393
AIIMS LPU MBA – EMKT503 (Marketing Management) Test Series LPU MBA EMKT503 Marketing Management Basic 200 MCQs Easy
Positioning by emphasising the special attributes and benefits of the product is known as________.
A
Positioning by Product Attributes and Benefits
B
Positioning by Brand Endorsement
C
Positioning by use, Occasion and Time
D
Positioning by Corporate Identity
Correct Answer: A. Positioning by Product Attributes and Benefits
Question: Positioning by emphasising the special attributes and benefits of the product is known as________.
A. Positioning by Product Attributes and Benefits
B. Positioning by Brand Endorsement
C. Positioning by use, Occasion and Time
D. Positioning by Corporate Identity
Correct Answer: A. Positioning by Product Attributes and Benefits
Explanation: The correct answer is A: Positioning by Product Attributes and Benefits.
QID #2392
AIIMS LPU MBA – EMKT503 (Marketing Management) Test Series LPU MBA EMKT503 Marketing Management Basic 200 MCQs Easy
The companies that have become a tried and trusted household name are
A
Positioned by Product Attributes and Benefits
B
Positioned by Brand Endorsement
C
Positioned by use, Occasion and Time
D
Positioned by Corporate Identity
Correct Answer: D. Positioned by Corporate Identity
Question: The companies that have become a tried and trusted household name are
A. Positioned by Product Attributes and Benefits
B. Positioned by Brand Endorsement
C. Positioned by use, Occasion and Time
D. Positioned by Corporate Identity
Correct Answer: D. Positioned by Corporate Identity
Explanation: The correct answer is D: Positioned by Corporate Identity.
QID #2391
AIIMS LPU MBA – EMKT503 (Marketing Management) Test Series LPU MBA EMKT503 Marketing Management Basic 200 MCQs Easy
Using the names of company’s powerful brands for line extensions is…..
A
Positioning by Product Attributes and Benefits
B
Positioning by Brand Endorsement
C
Positioning by use, Occasion and Time
D
Positioning by Corporate Identity
Correct Answer: B. Positioning by Brand Endorsement
Question: Using the names of company’s powerful brands for line extensions is…..
A. Positioning by Product Attributes and Benefits
B. Positioning by Brand Endorsement
C. Positioning by use, Occasion and Time
D. Positioning by Corporate Identity
Correct Answer: B. Positioning by Brand Endorsement
Explanation: The correct answer is B: Positioning by Brand Endorsement.
QID #2390
AIIMS LPU MBA – EMKT503 (Marketing Management) Test Series LPU MBA EMKT503 Marketing Management Basic 200 MCQs Easy
Which of the following are the elements of product positioning
A
The Product
B
The Company
C
The Consumer
D
All of these
Correct Answer: D. All of these
Question: Which of the following are the elements of product positioning
A. The Product
B. The Company
C. The Consumer
D. All of these
Correct Answer: D. All of these
Explanation: The correct answer is D: All of these.
QID #2389
AIIMS LPU MBA – EMKT503 (Marketing Management) Test Series LPU MBA EMKT503 Marketing Management Basic 200 MCQs Easy
The act of creating an image about a product or brand in the consumers mind is known as________.
A
Positioning
B
Target marketing
C
Market segmentation
D
Product differentiation
Correct Answer: A. Positioning
Question: The act of creating an image about a product or brand in the consumers mind is known as________.
A. Positioning
B. Target marketing
C. Market segmentation
D. Product differentiation
Correct Answer: A. Positioning
Explanation: The correct answer is A: Positioning.
QID #2388
AIIMS LPU MBA – EMKT503 (Marketing Management) Test Series LPU MBA EMKT503 Marketing Management Basic 200 MCQs Easy
An organisation directs its marketing efforts at two or more segments by developing a marketing mix for each segment.
A
Total market approach
B
Concentration approach
C
Multi-segment approach
D
None of these
Correct Answer: C. Multi-segment approach
Question: An organisation directs its marketing efforts at two or more segments by developing a marketing mix for each segment.
A. Total market approach
B. Concentration approach
C. Multi-segment approach
D. None of these
Correct Answer: C. Multi-segment approach
Explanation: The correct answer is C: Multi-segment approach.
QID #2387
AIIMS LPU MBA – EMKT503 (Marketing Management) Test Series LPU MBA EMKT503 Marketing Management Basic 200 MCQs Easy
The process of assessing the relative worth of different market segments and selecting one or more segments in which to compete is called
A
Target marketing
B
Market segmentation
C
Product differentiation
D
None of these
Correct Answer: A. Target marketing
Question: The process of assessing the relative worth of different market segments and selecting one or more segments in which to compete is called
A. Target marketing
B. Market segmentation
C. Product differentiation
D. None of these
Correct Answer: A. Target marketing
Explanation: The correct answer is A: Target marketing.
QID #2386
AIIMS LPU MBA – EMKT503 (Marketing Management) Test Series LPU MBA EMKT503 Marketing Management Basic 200 MCQs Easy
Motives which are driven by learning, perception and attitude are known as..
A
Emotional motives
B
Patronage motives
C
Psychological motives
D
Rational motives
Correct Answer: D. Rational motives
Question: Motives which are driven by learning, perception and attitude are known as..
A. Emotional motives
B. Patronage motives
C. Psychological motives
D. Rational motives
Correct Answer: D. Rational motives
Explanation: The correct answer is D: Rational motives.
QID #2385
AIIMS LPU MBA – EMKT503 (Marketing Management) Test Series LPU MBA EMKT503 Marketing Management Basic 200 MCQs Easy
Which of the following is not an element of demographic segmentation
A
Family size
B
Population density
C
Income
D
Religion
Correct Answer: C. Income
Question: Which of the following is not an element of demographic segmentation
A. Family size
B. Population density
C. Income
D. Religion
Correct Answer: C. Income
Explanation: The correct answer is C: Income.
QID #2384
AIIMS LPU MBA – EMKT503 (Marketing Management) Test Series LPU MBA EMKT503 Marketing Management Basic 200 MCQs Easy
Shiny hair in case of a shampoo is a ________........... utility
A
Primary
B
Evolved
C
Generic
D
None of these
Correct Answer: B. Evolved
Question: Shiny hair in case of a shampoo is a ________........... utility
A. Primary
B. Evolved
C. Generic
D. None of these
Correct Answer: B. Evolved
Explanation: The correct answer is B: Evolved.
QID #2383
AIIMS LPU MBA – EMKT503 (Marketing Management) Test Series LPU MBA EMKT503 Marketing Management Basic 200 MCQs Easy
Serving a small market not served by competitors is known as________
A
Local marketing
B
Niche marketing
C
Segment marketing
D
Individual marketing
Correct Answer: B. Niche marketing
Question: Serving a small market not served by competitors is known as________
A. Local marketing
B. Niche marketing
C. Segment marketing
D. Individual marketing
Correct Answer: B. Niche marketing
Explanation: The correct answer is B: Niche marketing.
QID #2382
AIIMS LPU MBA – EMKT503 (Marketing Management) Test Series LPU MBA EMKT503 Marketing Management Basic 200 MCQs Easy
Civil engineers designing flats, villas, bridges etc.are an example of….
A
Undifferentiated Marketing
B
Differentiated Marketing
C
Concentrated Marketing
D
Customised or Personalised Marketing
Correct Answer: D. Customised or Personalised Marketing
Question: Civil engineers designing flats, villas, bridges etc.are an example of….
A. Undifferentiated Marketing
B. Differentiated Marketing
C. Concentrated Marketing
D. Customised or Personalised Marketing
Correct Answer: D. Customised or Personalised Marketing
Explanation: The correct answer is D: Customised or Personalised Marketing.
QID #2381
AIIMS LPU MBA – EMKT503 (Marketing Management) Test Series LPU MBA EMKT503 Marketing Management Basic 200 MCQs Easy
Identifying and providing different marketing mix for each of the segments is known as________
A
Undifferentiated Marketing
B
Differentiated Marketing
C
Concentrated Marketing
D
Customised or Personalised Marketing
Correct Answer: B. Differentiated Marketing
Question: Identifying and providing different marketing mix for each of the segments is known as________
A. Undifferentiated Marketing
B. Differentiated Marketing
C. Concentrated Marketing
D. Customised or Personalised Marketing
Correct Answer: B. Differentiated Marketing
Explanation: The correct answer is B: Differentiated Marketing.
QID #2380
AIIMS LPU MBA – EMKT503 (Marketing Management) Test Series LPU MBA EMKT503 Marketing Management Basic 200 MCQs Easy
The concentration of all marketing efforts on one selected segment within the total market.
A
Undifferentiated Marketing
B
Differentiated Marketing
C
Concentrated Marketing
D
Customised or Personalised Marketing
Correct Answer: C. Concentrated Marketing
Question: The concentration of all marketing efforts on one selected segment within the total market.
A. Undifferentiated Marketing
B. Differentiated Marketing
C. Concentrated Marketing
D. Customised or Personalised Marketing
Correct Answer: C. Concentrated Marketing
Explanation: The correct answer is C: Concentrated Marketing.
QID #2379
AIIMS LPU MBA – EMKT503 (Marketing Management) Test Series LPU MBA EMKT503 Marketing Management Basic 200 MCQs Easy
The strategy where the producer or marketer does not differentiate between different type of customers
A
Undifferentiated Marketing
B
Differentiated Marketing
C
Concentrated Marketing
D
Customised or Personalised Marketing
Correct Answer: A. Undifferentiated Marketing
Question: The strategy where the producer or marketer does not differentiate between different type of customers
A. Undifferentiated Marketing
B. Differentiated Marketing
C. Concentrated Marketing
D. Customised or Personalised Marketing
Correct Answer: A. Undifferentiated Marketing
Explanation: The correct answer is A: Undifferentiated Marketing.
QID #2378
AIIMS LPU MBA – EMKT503 (Marketing Management) Test Series LPU MBA EMKT503 Marketing Management Basic 200 MCQs Easy
The essential criteria for effective segmentation is
A
Homogenity
B
Measurability
C
Profitability
D
All of these
Correct Answer: D. All of these
Question: The essential criteria for effective segmentation is
A. Homogenity
B. Measurability
C. Profitability
D. All of these
Correct Answer: D. All of these
Explanation: The correct answer is D: All of these.
QID #2377
AIIMS LPU MBA – EMKT503 (Marketing Management) Test Series LPU MBA EMKT503 Marketing Management Basic 200 MCQs Easy
Sub-dividing of market into homogeneous sub-sections of customers is known as
A
Target marketing
B
Market segmentation
C
Product differentiation
D
None of these
Correct Answer: B. Market segmentation
Question: Sub-dividing of market into homogeneous sub-sections of customers is known as
A. Target marketing
B. Market segmentation
C. Product differentiation
D. None of these
Correct Answer: B. Market segmentation
Explanation: The correct answer is B: Market segmentation.
QID #2376
AIIMS LPU MBA – EMKT503 (Marketing Management) Test Series LPU MBA EMKT503 Marketing Management Basic 200 MCQs Easy
Social class is an element of________..........factor
A
Social
B
Cultural
C
Personal
D
Economic
Correct Answer: B. Cultural
Question: Social class is an element of________..........factor
A. Social
B. Cultural
C. Personal
D. Economic
Correct Answer: B. Cultural
Explanation: The correct answer is B: Cultural.
QID #2375
AIIMS LPU MBA – EMKT503 (Marketing Management) Test Series LPU MBA EMKT503 Marketing Management Basic 200 MCQs Easy
The negative feeling which arise after purchase causing inner tension is known as…..
A
Cognitive dissonance
B
Post purchase dissonance
C
Buyer’s remorse
D
All of these
Correct Answer: D. All of these
Question: The negative feeling which arise after purchase causing inner tension is known as…..
A. Cognitive dissonance
B. Post purchase dissonance
C. Buyer’s remorse
D. All of these
Correct Answer: D. All of these
Explanation: The correct answer is D: All of these.
QID #2374
AIIMS LPU MBA – EMKT503 (Marketing Management) Test Series LPU MBA EMKT503 Marketing Management Basic 200 MCQs Easy
“ We guarantee every product we sell” appeal to motive
A
Curiosity
B
Variety
C
Quality
D
Comfort
Correct Answer: C. Quality
Question: “ We guarantee every product we sell” appeal to motive
A. Curiosity
B. Variety
C. Quality
D. Comfort
Correct Answer: C. Quality
Explanation: The correct answer is C: Quality.
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