QID #2413
AIIMS LPU MBA – EMKT503 (Marketing Management) Test Series LPU MBA EMKT503 Marketing Management Basic 200 MCQs Easy
________…goods are purchased on a regular basis.
A
Staple
B
Impulse
C
Emergency
D
None of these
Correct Answer: A. Staple
Question: ________…goods are purchased on a regular basis.
A. Staple
B. Impulse
C. Emergency
D. None of these
Correct Answer: A. Staple
Explanation: The correct answer is A: Staple.
QID #2412
AIIMS LPU MBA – EMKT503 (Marketing Management) Test Series LPU MBA EMKT503 Marketing Management Basic 200 MCQs Easy
________.goods are purchased without any planning or search effort.
A
Staple
B
Impulse
C
Emergency
D
None of these
Correct Answer: B. Impulse
Question: ________.goods are purchased without any planning or search effort.
A. Staple
B. Impulse
C. Emergency
D. None of these
Correct Answer: B. Impulse
Explanation: The correct answer is B: Impulse.
QID #2411
AIIMS LPU MBA – EMKT503 (Marketing Management) Test Series LPU MBA EMKT503 Marketing Management Basic 200 MCQs Easy
Yellow goods include ________…goods.
A
Red & white
B
White & brown
C
Orange & red
D
White & orange
Correct Answer: B. White & brown
Question: Yellow goods include ________…goods.
A. Red & white
B. White & brown
C. Orange & red
D. White & orange
Correct Answer: B. White & brown
Explanation: The correct answer is B: White & brown.
QID #2410
AIIMS LPU MBA – EMKT503 (Marketing Management) Test Series LPU MBA EMKT503 Marketing Management Basic 200 MCQs Easy
American expression for fast moving consumer goods is________.goods.
A
Brown
B
White
C
Red
D
Orange
Correct Answer: C. Red
Question: American expression for fast moving consumer goods is________.goods.
A. Brown
B. White
C. Red
D. Orange
Correct Answer: C. Red
Explanation: The correct answer is C: Red.
QID #2409
AIIMS LPU MBA – EMKT503 (Marketing Management) Test Series LPU MBA EMKT503 Marketing Management Basic 200 MCQs Easy
Air conditioners are an example of ________.goods.
A
Brown
B
White
C
Red
D
Orange
Correct Answer: B. White
Question: Air conditioners are an example of ________.goods.
A. Brown
B. White
C. Red
D. Orange
Correct Answer: B. White
Explanation: The correct answer is B: White.
QID #2408
AIIMS LPU MBA – EMKT503 (Marketing Management) Test Series LPU MBA EMKT503 Marketing Management Basic 200 MCQs Easy
Trading down is a method of product line modification by.
A
Product line expansion
B
Product line contraction
C
Quality variation
D
None of these
Correct Answer: C. Quality variation
Question: Trading down is a method of product line modification by.
A. Product line expansion
B. Product line contraction
C. Quality variation
D. None of these
Correct Answer: C. Quality variation
Explanation: The correct answer is C: Quality variation.
QID #2407
AIIMS LPU MBA – EMKT503 (Marketing Management) Test Series LPU MBA EMKT503 Marketing Management Basic 200 MCQs Easy
Trading up is a method of product line modification by.
A
Product line expansion
B
Product line contraction
C
Quality variation
D
None of these
Correct Answer: C. Quality variation
Question: Trading up is a method of product line modification by.
A. Product line expansion
B. Product line contraction
C. Quality variation
D. None of these
Correct Answer: C. Quality variation
Explanation: The correct answer is C: Quality variation.
QID #2406
AIIMS LPU MBA – EMKT503 (Marketing Management) Test Series LPU MBA EMKT503 Marketing Management Basic 200 MCQs Easy
Which is not a level of brand loyalty.
A
Brand preference
B
Brand recognition
C
Brand insistence
D
Brand equity
Correct Answer: D. Brand equity
Question: Which is not a level of brand loyalty.
A. Brand preference
B. Brand recognition
C. Brand insistence
D. Brand equity
Correct Answer: D. Brand equity
Explanation: The correct answer is D: Brand equity.
QID #2405
AIIMS LPU MBA – EMKT503 (Marketing Management) Test Series LPU MBA EMKT503 Marketing Management Basic 200 MCQs Easy
Which of the following is not a component of brand equity.
A
Brand awareness
B
Brand association
C
Brand loyalty
D
Brand cohorts
Correct Answer: D. Brand cohorts
Question: Which of the following is not a component of brand equity.
A. Brand awareness
B. Brand association
C. Brand loyalty
D. Brand cohorts
Correct Answer: D. Brand cohorts
Explanation: The correct answer is D: Brand cohorts.
QID #2404
AIIMS LPU MBA – EMKT503 (Marketing Management) Test Series LPU MBA EMKT503 Marketing Management Basic 200 MCQs Easy
Brands add value for both customers and the firm by
A
Facilitating purchase
B
Establish loyalty
C
Both
D
and (b). d) None of these
Correct Answer: C. Both
Question: Brands add value for both customers and the firm by
A. Facilitating purchase
B. Establish loyalty
C. Both
D. and (b). d) None of these
Correct Answer: C. Both
Explanation: The correct answer is C: Both.
QID #2403
AIIMS LPU MBA – EMKT503 (Marketing Management) Test Series LPU MBA EMKT503 Marketing Management Basic 200 MCQs Easy
The only revenue producing element in the marketing mix is.
A
Product
B
Price
C
Place
D
Promotion
Correct Answer: B. Price
Question: The only revenue producing element in the marketing mix is.
A. Product
B. Price
C. Place
D. Promotion
Correct Answer: B. Price
Explanation: The correct answer is B: Price.
QID #2402
AIIMS LPU MBA – EMKT503 (Marketing Management) Test Series LPU MBA EMKT503 Marketing Management Basic 200 MCQs Easy
Which of the following is not a limitation of branding
A
It is expensive
B
It reduces selling efforts
C
It promotes unfair competition
D
It leads to brand monopoly
Correct Answer: B. It reduces selling efforts
Question: Which of the following is not a limitation of branding
A. It is expensive
B. It reduces selling efforts
C. It promotes unfair competition
D. It leads to brand monopoly
Correct Answer: B. It reduces selling efforts
Explanation: The correct answer is B: It reduces selling efforts.
QID #2401
AIIMS LPU MBA – EMKT503 (Marketing Management) Test Series LPU MBA EMKT503 Marketing Management Basic 200 MCQs Easy
brands indicate only the product category
A
Dealer
B
Licensed
C
Generic
D
Individual
Correct Answer: C. Generic
Question: brands indicate only the product category
A. Dealer
B. Licensed
C. Generic
D. Individual
Correct Answer: C. Generic
Explanation: The correct answer is C: Generic.
QID #2400
AIIMS LPU MBA – EMKT503 (Marketing Management) Test Series LPU MBA EMKT503 Marketing Management Basic 200 MCQs Easy
Brands owned and developed by producers are known as
A
Manufacturer brands
B
Individual brands
C
Family brands
D
Dealer
Correct Answer: A. Manufacturer brands
Question: Brands owned and developed by producers are known as
A. Manufacturer brands
B. Individual brands
C. Family brands
D. Dealer
Correct Answer: A. Manufacturer brands
Explanation: The correct answer is A: Manufacturer brands.
QID #2399
AIIMS LPU MBA – EMKT503 (Marketing Management) Test Series LPU MBA EMKT503 Marketing Management Basic 200 MCQs Easy
Trade mark is a ________________
A
Name
B
Registered brand
C
Symbol
D
Design
Correct Answer: B. Registered brand
Question: Trade mark is a ________________
A. Name
B. Registered brand
C. Symbol
D. Design
Correct Answer: B. Registered brand
Explanation: The correct answer is B: Registered brand.
QID #2398
AIIMS LPU MBA – EMKT503 (Marketing Management) Test Series LPU MBA EMKT503 Marketing Management Basic 200 MCQs Easy
Products designed to meet global segments
A
Local Products
B
Multinational Products
C
International Products
D
Global Products
Correct Answer: D. Global Products
Question: Products designed to meet global segments
A. Local Products
B. Multinational Products
C. International Products
D. Global Products
Correct Answer: D. Global Products
Explanation: The correct answer is D: Global Products.
QID #2397
AIIMS LPU MBA – EMKT503 (Marketing Management) Test Series LPU MBA EMKT503 Marketing Management Basic 200 MCQs Easy
Products seen as only suitable in one single market
A
Local Products
B
Multinational Products
C
International Products
D
Global Products
Correct Answer: A. Local Products
Question: Products seen as only suitable in one single market
A. Local Products
B. Multinational Products
C. International Products
D. Global Products
Correct Answer: A. Local Products
Explanation: The correct answer is A: Local Products.
QID #2396
AIIMS LPU MBA – EMKT503 (Marketing Management) Test Series LPU MBA EMKT503 Marketing Management Basic 200 MCQs Easy
Products seen as having extension potential into other markets
A
Local Products
B
Multinational Products
C
International Products
D
Global Products
Correct Answer: D. Global Products
Question: Products seen as having extension potential into other markets
A. Local Products
B. Multinational Products
C. International Products
D. Global Products
Correct Answer: D. Global Products
Explanation: The correct answer is D: Global Products.
QID #2395
AIIMS LPU MBA – EMKT503 (Marketing Management) Test Series LPU MBA EMKT503 Marketing Management Basic 200 MCQs Easy
Products adapted to the perceived unique characteristics of national markets
A
Local Products
B
Multinational Products
C
International Products
D
Global Products
Correct Answer: A. Local Products
Question: Products adapted to the perceived unique characteristics of national markets
A. Local Products
B. Multinational Products
C. International Products
D. Global Products
Correct Answer: A. Local Products
Explanation: The correct answer is A: Local Products.
QID #2394
AIIMS LPU MBA – EMKT503 (Marketing Management) Test Series LPU MBA EMKT503 Marketing Management Basic 200 MCQs Easy
Anything that has the ability to satisfy a consumer need is known as________
A
Price
B
Package
C
Product
D
Promotion
Correct Answer: A. Price
Question: Anything that has the ability to satisfy a consumer need is known as________
A. Price
B. Package
C. Product
D. Promotion
Correct Answer: A. Price
Explanation: The correct answer is A: Price.
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