QID #2433
AIIMS LPU MBA – EMKT503 (Marketing Management) Test Series LPU MBA EMKT503 Marketing Management Basic 200 MCQs Easy
A price reduction to buyers who pay their bills promptly is called.
A
Trade discount
B
Cash discount
C
Seasonal discount
D
Quality discount
Correct Answer: B. Cash discount
Question: A price reduction to buyers who pay their bills promptly is called.
A. Trade discount
B. Cash discount
C. Seasonal discount
D. Quality discount
Correct Answer: B. Cash discount
Explanation: The correct answer is B: Cash discount.
QID #2432
AIIMS LPU MBA – EMKT503 (Marketing Management) Test Series LPU MBA EMKT503 Marketing Management Basic 200 MCQs Easy
When there is a large potential market for a product, the firm will adopt.
A
Skimming price policy
B
Penetration price policy
C
Premium price policy
D
None of these
Correct Answer: C. Premium price policy
Question: When there is a large potential market for a product, the firm will adopt.
A. Skimming price policy
B. Penetration price policy
C. Premium price policy
D. None of these
Correct Answer: C. Premium price policy
Explanation: The correct answer is C: Premium price policy.
QID #2431
AIIMS LPU MBA – EMKT503 (Marketing Management) Test Series LPU MBA EMKT503 Marketing Management Basic 200 MCQs Easy
Which of the following are possible pricing objectives
A
To maximise profits
B
To achieve a target market share
C
To match the competition, rather than lead the market
D
All of these
Correct Answer: D. All of these
Question: Which of the following are possible pricing objectives
A. To maximise profits
B. To achieve a target market share
C. To match the competition, rather than lead the market
D. All of these
Correct Answer: D. All of these
Explanation: The correct answer is D: All of these.
QID #2430
AIIMS LPU MBA – EMKT503 (Marketing Management) Test Series LPU MBA EMKT503 Marketing Management Basic 200 MCQs Easy
Which of the following is not a factor influensing pricing policy
A
Cost
B
Competitors
C
Business objectives
D
None of these
Correct Answer: D. None of these
Question: Which of the following is not a factor influensing pricing policy
A. Cost
B. Competitors
C. Business objectives
D. None of these
Correct Answer: D. None of these
Explanation: The correct answer is D: None of these.
QID #2429
AIIMS LPU MBA – EMKT503 (Marketing Management) Test Series LPU MBA EMKT503 Marketing Management Basic 200 MCQs Easy
Where sellers combine several products in the same package is known as________.
A
Psychological Pricing
B
Captive Product Pricing
C
Product Bundle Pricing
D
Promotional Pricing
Correct Answer: D. Promotional Pricing
Question: Where sellers combine several products in the same package is known as________.
A. Psychological Pricing
B. Captive Product Pricing
C. Product Bundle Pricing
D. Promotional Pricing
Correct Answer: D. Promotional Pricing
Explanation: The correct answer is D: Promotional Pricing.
QID #2428
AIIMS LPU MBA – EMKT503 (Marketing Management) Test Series LPU MBA EMKT503 Marketing Management Basic 200 MCQs Easy
Razor manufacturer will charge a low price and recoup its margin (and more) from the sale of the only design of blades which fit the razor. This is an example of…________
A
Predatory Pricing
B
Economy Pricing
C
Psychological Pricing
D
Captive Product Pricing
Correct Answer: C. Psychological Pricing
Question: Razor manufacturer will charge a low price and recoup its margin (and more) from the sale of the only design of blades which fit the razor. This is an example of…________
A. Predatory Pricing
B. Economy Pricing
C. Psychological Pricing
D. Captive Product Pricing
Correct Answer: C. Psychological Pricing
Explanation: The correct answer is C: Psychological Pricing.
QID #2427
AIIMS LPU MBA – EMKT503 (Marketing Management) Test Series LPU MBA EMKT503 Marketing Management Basic 200 MCQs Easy
The approach used when the marketer wants the consumer to respond on an emotional, rather than rational basis
A
Predatory Pricing
B
Economy Pricing
C
Psychological Pricing
D
Penetration Pricing
Correct Answer: D. Penetration Pricing
Question: The approach used when the marketer wants the consumer to respond on an emotional, rather than rational basis
A. Predatory Pricing
B. Economy Pricing
C. Psychological Pricing
D. Penetration Pricing
Correct Answer: D. Penetration Pricing
Explanation: The correct answer is D: Penetration Pricing.
QID #2426
AIIMS LPU MBA – EMKT503 (Marketing Management) Test Series LPU MBA EMKT503 Marketing Management Basic 200 MCQs Easy
When a firm sets a very low price for one or more of its products with the intention of driving its competitors out of business.
A
Predatory Pricing
B
Economy Pricing
C
Psychological Pricing
D
Penetration Pricing
Correct Answer: C. Psychological Pricing
Question: When a firm sets a very low price for one or more of its products with the intention of driving its competitors out of business.
A. Predatory Pricing
B. Economy Pricing
C. Psychological Pricing
D. Penetration Pricing
Correct Answer: C. Psychological Pricing
Explanation: The correct answer is C: Psychological Pricing.
QID #2425
AIIMS LPU MBA – EMKT503 (Marketing Management) Test Series LPU MBA EMKT503 Marketing Management Basic 200 MCQs Easy
Premium Pricing is a method of________
A
Cost Based Pricing
B
Demand Based Pricing
C
Competition Based Pricing
D
Value Based Pricing
Correct Answer: A. Cost Based Pricing
Question: Premium Pricing is a method of________
A. Cost Based Pricing
B. Demand Based Pricing
C. Competition Based Pricing
D. Value Based Pricing
Correct Answer: A. Cost Based Pricing
Explanation: The correct answer is A: Cost Based Pricing.
QID #2424
AIIMS LPU MBA – EMKT503 (Marketing Management) Test Series LPU MBA EMKT503 Marketing Management Basic 200 MCQs Easy
Which of the following is a method of Competition Based Pricing
A
Going Rate Pricing
B
Sealed Bid Pricing
C
Customary Pricing
D
All of these
Correct Answer: D. All of these
Question: Which of the following is a method of Competition Based Pricing
A. Going Rate Pricing
B. Sealed Bid Pricing
C. Customary Pricing
D. All of these
Correct Answer: D. All of these
Explanation: The correct answer is D: All of these.
QID #2423
AIIMS LPU MBA – EMKT503 (Marketing Management) Test Series LPU MBA EMKT503 Marketing Management Basic 200 MCQs Easy
Which of the following is not a method of cost based pricing
A
Cost Plus Pricing
B
Marginal Cost Pricing
C
Differential Pricing
D
Target Pricing
Correct Answer: C. Differential Pricing
Question: Which of the following is not a method of cost based pricing
A. Cost Plus Pricing
B. Marginal Cost Pricing
C. Differential Pricing
D. Target Pricing
Correct Answer: C. Differential Pricing
Explanation: The correct answer is C: Differential Pricing.
QID #2422
AIIMS LPU MBA – EMKT503 (Marketing Management) Test Series LPU MBA EMKT503 Marketing Management Basic 200 MCQs Easy
Pricing method based on customer value is known as________
A
Cost Based Pricing
B
Demand Based Pricing
C
Competition Based Pricing
D
Value Based Pricing
Correct Answer: D. Value Based Pricing
Question: Pricing method based on customer value is known as________
A. Cost Based Pricing
B. Demand Based Pricing
C. Competition Based Pricing
D. Value Based Pricing
Correct Answer: D. Value Based Pricing
Explanation: The correct answer is D: Value Based Pricing.
QID #2421
AIIMS LPU MBA – EMKT503 (Marketing Management) Test Series LPU MBA EMKT503 Marketing Management Basic 200 MCQs Easy
Setting price on the basis of the competition for the product is known as________
A
Cost Based Pricing
B
Demand Based Pricing
C
Competition Based Pricing
D
Value Based Pricing
Correct Answer: C. Competition Based Pricing
Question: Setting price on the basis of the competition for the product is known as________
A. Cost Based Pricing
B. Demand Based Pricing
C. Competition Based Pricing
D. Value Based Pricing
Correct Answer: C. Competition Based Pricing
Explanation: The correct answer is C: Competition Based Pricing.
QID #2420
AIIMS LPU MBA – EMKT503 (Marketing Management) Test Series LPU MBA EMKT503 Marketing Management Basic 200 MCQs Easy
Setting price on the basis of the demand for the product is known as________
A
Cost Based Pricing
B
Demand Based Pricing
C
Competition Based Pricing
D
Value Based Pricing
Correct Answer: B. Demand Based Pricing
Question: Setting price on the basis of the demand for the product is known as________
A. Cost Based Pricing
B. Demand Based Pricing
C. Competition Based Pricing
D. Value Based Pricing
Correct Answer: B. Demand Based Pricing
Explanation: The correct answer is B: Demand Based Pricing.
QID #2419
AIIMS LPU MBA – EMKT503 (Marketing Management) Test Series LPU MBA EMKT503 Marketing Management Basic 200 MCQs Easy
Setting price on the basis of the total cost per unit is known as________
A
Cost Based Pricing
B
Demand Based Pricing
C
Competition Based Pricing
D
Value Based Pricing
Correct Answer: A. Cost Based Pricing
Question: Setting price on the basis of the total cost per unit is known as________
A. Cost Based Pricing
B. Demand Based Pricing
C. Competition Based Pricing
D. Value Based Pricing
Correct Answer: A. Cost Based Pricing
Explanation: The correct answer is A: Cost Based Pricing.
QID #2418
AIIMS LPU MBA – EMKT503 (Marketing Management) Test Series LPU MBA EMKT503 Marketing Management Basic 200 MCQs Easy
The set of all the products a firm made available to consumers buy is called.
A
Product line
B
Product mix
C
Product category
D
None of these
Correct Answer: A. Product line
Question: The set of all the products a firm made available to consumers buy is called.
A. Product line
B. Product mix
C. Product category
D. None of these
Correct Answer: A. Product line
Explanation: The correct answer is A: Product line.
QID #2417
AIIMS LPU MBA – EMKT503 (Marketing Management) Test Series LPU MBA EMKT503 Marketing Management Basic 200 MCQs Easy
After sales service is part of.
A
Core product
B
Augmented product
C
Tangible product
D
None of these
Correct Answer: B. Augmented product
Question: After sales service is part of.
A. Core product
B. Augmented product
C. Tangible product
D. None of these
Correct Answer: B. Augmented product
Explanation: The correct answer is B: Augmented product.
QID #2416
AIIMS LPU MBA – EMKT503 (Marketing Management) Test Series LPU MBA EMKT503 Marketing Management Basic 200 MCQs Easy
Revival plans to reintroduce the product in more modified form is adopted in ________.stage of PLC.
A
Introduction
B
Maturity
C
Decline
D
Growth
Correct Answer: C. Decline
Question: Revival plans to reintroduce the product in more modified form is adopted in ________.stage of PLC.
A. Introduction
B. Maturity
C. Decline
D. Growth
Correct Answer: C. Decline
Explanation: The correct answer is C: Decline.
QID #2415
AIIMS LPU MBA – EMKT503 (Marketing Management) Test Series LPU MBA EMKT503 Marketing Management Basic 200 MCQs Easy
Rising profits is a feature of..............stage of PLC.
A
Growth
B
Introduction
C
Maturity
D
Saturation
Correct Answer: A. Growth
Question: Rising profits is a feature of..............stage of PLC.
A. Growth
B. Introduction
C. Maturity
D. Saturation
Correct Answer: A. Growth
Explanation: The correct answer is A: Growth.
QID #2414
AIIMS LPU MBA – EMKT503 (Marketing Management) Test Series LPU MBA EMKT503 Marketing Management Basic 200 MCQs Easy
…........ influence product line decisions.
A
Customer preference
B
Change in demand
C
Product specialisation
D
All of these
Correct Answer: D. All of these
Question: …........ influence product line decisions.
A. Customer preference
B. Change in demand
C. Product specialisation
D. All of these
Correct Answer: D. All of these
Explanation: The correct answer is D: All of these.
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