QID #2453
AIIMS LPU MBA – EMKT503 (Marketing Management) Test Series LPU MBA EMKT503 Marketing Management Basic 200 MCQs Easy
Which of the following is not a non store retailing ?
A
Kiosk marketing
B
retail chains
C
Direct marketing
D
telemarketing
Correct Answer: D. telemarketing
Question: Which of the following is not a non store retailing ?
A. Kiosk marketing
B. retail chains
C. Direct marketing
D. telemarketing
Correct Answer: D. telemarketing
Explanation: The correct answer is D: telemarketing.
QID #2452
AIIMS LPU MBA – EMKT503 (Marketing Management) Test Series LPU MBA EMKT503 Marketing Management Basic 200 MCQs Easy
The three major types of non store retailing are direct selling, direct marketing and-
A
Automatic vending
B
Self service store
C
Retail chain
D
None of these
Correct Answer: A. Automatic vending
Question: The three major types of non store retailing are direct selling, direct marketing and-
A. Automatic vending
B. Self service store
C. Retail chain
D. None of these
Correct Answer: A. Automatic vending
Explanation: The correct answer is A: Automatic vending.
QID #2451
AIIMS LPU MBA – EMKT503 (Marketing Management) Test Series LPU MBA EMKT503 Marketing Management Basic 200 MCQs Easy
The major four elements of distribution mix are channels of distribution, transportation, Warehousing, and -------
A
Inventory
B
Channel
C
Direct marketing
D
None of these
Correct Answer: A. Inventory
Question: The major four elements of distribution mix are channels of distribution, transportation, Warehousing, and -------
A. Inventory
B. Channel
C. Direct marketing
D. None of these
Correct Answer: A. Inventory
Explanation: The correct answer is A: Inventory.
QID #2450
AIIMS LPU MBA – EMKT503 (Marketing Management) Test Series LPU MBA EMKT503 Marketing Management Basic 200 MCQs Easy
are those who obtain title to goods with a view to selling them at profit
A
Merchant middlemen
B
Agent middle men
C
Facilitators
D
All of these
Correct Answer: A. Merchant middlemen
Question: are those who obtain title to goods with a view to selling them at profit
A. Merchant middlemen
B. Agent middle men
C. Facilitators
D. All of these
Correct Answer: A. Merchant middlemen
Explanation: The correct answer is A: Merchant middlemen.
QID #2449
AIIMS LPU MBA – EMKT503 (Marketing Management) Test Series LPU MBA EMKT503 Marketing Management Basic 200 MCQs Easy
Sorting and grading of goods is considered as the function of
A
Wholesalers
B
Retailers
C
Managers
D
None of these
Correct Answer: B. Retailers
Question: Sorting and grading of goods is considered as the function of
A. Wholesalers
B. Retailers
C. Managers
D. None of these
Correct Answer: B. Retailers
Explanation: The correct answer is B: Retailers.
QID #2448
AIIMS LPU MBA – EMKT503 (Marketing Management) Test Series LPU MBA EMKT503 Marketing Management Basic 200 MCQs Easy
In a small market---------- is better
A
Three level channel
B
Two level channel
C
Direct marketing
D
All of these
Correct Answer: C. Direct marketing
Question: In a small market---------- is better
A. Three level channel
B. Two level channel
C. Direct marketing
D. All of these
Correct Answer: C. Direct marketing
Explanation: The correct answer is C: Direct marketing.
QID #2447
AIIMS LPU MBA – EMKT503 (Marketing Management) Test Series LPU MBA EMKT503 Marketing Management Basic 200 MCQs Easy
The word channel is derived from the French word,
A
Cann
B
Chaan
C
Canal
D
None of these
Correct Answer: C. Canal
Question: The word channel is derived from the French word,
A. Cann
B. Chaan
C. Canal
D. None of these
Correct Answer: C. Canal
Explanation: The correct answer is C: Canal.
QID #2446
AIIMS LPU MBA – EMKT503 (Marketing Management) Test Series LPU MBA EMKT503 Marketing Management Basic 200 MCQs Easy
means moving of finished goods from one end of a producer to consumer.
A
Exchange of goods
B
Transfer of goods
C
Physical distribution
D
None of these
Correct Answer: C. Physical distribution
Question: means moving of finished goods from one end of a producer to consumer.
A. Exchange of goods
B. Transfer of goods
C. Physical distribution
D. None of these
Correct Answer: C. Physical distribution
Explanation: The correct answer is C: Physical distribution.
QID #2445
AIIMS LPU MBA – EMKT503 (Marketing Management) Test Series LPU MBA EMKT503 Marketing Management Basic 200 MCQs Easy
means the set of marketing intermediaries through which the goods flow from the producer to consumer.
A
Channel of distribution
B
Direct marketing
C
Intensive distribution
D
None of these
Correct Answer: A. Channel of distribution
Question: means the set of marketing intermediaries through which the goods flow from the producer to consumer.
A. Channel of distribution
B. Direct marketing
C. Intensive distribution
D. None of these
Correct Answer: A. Channel of distribution
Explanation: The correct answer is A: Channel of distribution.
QID #2444
AIIMS LPU MBA – EMKT503 (Marketing Management) Test Series LPU MBA EMKT503 Marketing Management Basic 200 MCQs Easy
The best channel of distribution for Vacuum cleaner is
A
Direct marketing
B
Mail order Business
C
Self service
D
None
Correct Answer: A. Direct marketing
Question: The best channel of distribution for Vacuum cleaner is
A. Direct marketing
B. Mail order Business
C. Self service
D. None
Correct Answer: A. Direct marketing
Explanation: The correct answer is A: Direct marketing.
QID #2443
AIIMS LPU MBA – EMKT503 (Marketing Management) Test Series LPU MBA EMKT503 Marketing Management Basic 200 MCQs Easy
The strategy of using as many out lets as possible is called
A
Intensive distribution
B
Cohesive distribution
C
Wide distribution
D
All of these
Correct Answer: A. Intensive distribution
Question: The strategy of using as many out lets as possible is called
A. Intensive distribution
B. Cohesive distribution
C. Wide distribution
D. All of these
Correct Answer: A. Intensive distribution
Explanation: The correct answer is A: Intensive distribution.
QID #2442
AIIMS LPU MBA – EMKT503 (Marketing Management) Test Series LPU MBA EMKT503 Marketing Management Basic 200 MCQs Easy
is called shopping by post
A
Self service
B
Mail order Business
C
Retail chain
D
None of these
Correct Answer: B. Mail order Business
Question: is called shopping by post
A. Self service
B. Mail order Business
C. Retail chain
D. None of these
Correct Answer: B. Mail order Business
Explanation: The correct answer is B: Mail order Business.
QID #2441
AIIMS LPU MBA – EMKT503 (Marketing Management) Test Series LPU MBA EMKT503 Marketing Management Basic 200 MCQs Easy
Multi-level marketing is also called
A
Pyramid selling
B
Hybrid selling
C
Horizontal selling
D
None of these
Correct Answer: A. Pyramid selling
Question: Multi-level marketing is also called
A. Pyramid selling
B. Hybrid selling
C. Horizontal selling
D. None of these
Correct Answer: A. Pyramid selling
Explanation: The correct answer is A: Pyramid selling.
QID #2440
AIIMS LPU MBA – EMKT503 (Marketing Management) Test Series LPU MBA EMKT503 Marketing Management Basic 200 MCQs Easy
is a system of selling goods directly to customers through a network of self employed people
A
Multi-level marketing
B
Whole sale marketing
C
Vertical marketing
D
None of these
Correct Answer: A. Multi-level marketing
Question: is a system of selling goods directly to customers through a network of self employed people
A. Multi-level marketing
B. Whole sale marketing
C. Vertical marketing
D. None of these
Correct Answer: A. Multi-level marketing
Explanation: The correct answer is A: Multi-level marketing.
QID #2439
AIIMS LPU MBA – EMKT503 (Marketing Management) Test Series LPU MBA EMKT503 Marketing Management Basic 200 MCQs Easy
Warehousing creates ------------utility
A
Product utility
B
Place utility
C
Time utility
D
Customer utility
Correct Answer: A. Product utility
Question: Warehousing creates ------------utility
A. Product utility
B. Place utility
C. Time utility
D. Customer utility
Correct Answer: A. Product utility
Explanation: The correct answer is A: Product utility.
QID #2438
AIIMS LPU MBA – EMKT503 (Marketing Management) Test Series LPU MBA EMKT503 Marketing Management Basic 200 MCQs Easy
Transport system creates-----------utility.
A
Place utility
B
Time utility
C
Customer utility
D
All of these
Correct Answer: B. Time utility
Question: Transport system creates-----------utility.
A. Place utility
B. Time utility
C. Customer utility
D. All of these
Correct Answer: B. Time utility
Explanation: The correct answer is B: Time utility.
QID #2437
AIIMS LPU MBA – EMKT503 (Marketing Management) Test Series LPU MBA EMKT503 Marketing Management Basic 200 MCQs Easy
marketing uses telecommunication devices to reach prospective customers
A
Direct marketing
B
Telemarketing
C
Catalogue marketing
D
All of these
Correct Answer: B. Telemarketing
Question: marketing uses telecommunication devices to reach prospective customers
A. Direct marketing
B. Telemarketing
C. Catalogue marketing
D. All of these
Correct Answer: B. Telemarketing
Explanation: The correct answer is B: Telemarketing.
QID #2436
AIIMS LPU MBA – EMKT503 (Marketing Management) Test Series LPU MBA EMKT503 Marketing Management Basic 200 MCQs Easy
are retail stores owned by a group of consumers themselves
A
Super Bazar
B
Shopping mall
C
Consumer co-operative store
D
None of these
Correct Answer: C. Consumer co-operative store
Question: are retail stores owned by a group of consumers themselves
A. Super Bazar
B. Shopping mall
C. Consumer co-operative store
D. None of these
Correct Answer: C. Consumer co-operative store
Explanation: The correct answer is C: Consumer co-operative store.
QID #2435
AIIMS LPU MBA – EMKT503 (Marketing Management) Test Series LPU MBA EMKT503 Marketing Management Basic 200 MCQs Easy
Departmental store is an example of
A
Second hand goods seller
B
Large scale retailer
C
Multiple shop
D
None of these
Correct Answer: B. Large scale retailer
Question: Departmental store is an example of
A. Second hand goods seller
B. Large scale retailer
C. Multiple shop
D. None of these
Correct Answer: B. Large scale retailer
Explanation: The correct answer is B: Large scale retailer.
QID #2434
AIIMS LPU MBA – EMKT503 (Marketing Management) Test Series LPU MBA EMKT503 Marketing Management Basic 200 MCQs Easy
are the retailers who have nofixed place of business.
A
Large scale retailers
B
Itinerant retailers
C
Small scale retailers
D
None of these
Correct Answer: B. Itinerant retailers
Question: are the retailers who have nofixed place of business.
A. Large scale retailers
B. Itinerant retailers
C. Small scale retailers
D. None of these
Correct Answer: B. Itinerant retailers
Explanation: The correct answer is B: Itinerant retailers.
Free MCQs with Answers and Explanations
This MCQ library is created for MNS, Nursing Officer, English, GK, MBA and competitive exam students. Every question has option-wise content, instant checking, a dedicated SEO view page and social share support.
