QID #2493
AIIMS LPU MBA – EMKT503 (Marketing Management) Test Series LPU MBA EMKT503 Marketing Management Basic 200 MCQs Medium
The process of direct communication between the sales person and a prospect is called
A
Personal selling
B
Direct marketing
C
Advertising
D
None of these
Correct Answer: A. Personal selling
Question: The process of direct communication between the sales person and a prospect is called
A. Personal selling
B. Direct marketing
C. Advertising
D. None of these
Correct Answer: A. Personal selling
Explanation: The correct answer is A: Personal selling.
QID #2492
AIIMS LPU MBA – EMKT503 (Marketing Management) Test Series LPU MBA EMKT503 Marketing Management Basic 200 MCQs Medium
Which of the following is not a sales promotion tool
A
Discount
B
Dealer contest
C
Advertisement
D
Consumer contest
Correct Answer: C. Advertisement
Question: Which of the following is not a sales promotion tool
A. Discount
B. Dealer contest
C. Advertisement
D. Consumer contest
Correct Answer: C. Advertisement
Explanation: The correct answer is C: Advertisement.
QID #2491
AIIMS LPU MBA – EMKT503 (Marketing Management) Test Series LPU MBA EMKT503 Marketing Management Basic 200 MCQs Medium
The Concept of USP was introduced by
A
Rosser Reeves
B
Theodre Levitt
C
NH Borden
D
None of them
Correct Answer: A. Rosser Reeves
Question: The Concept of USP was introduced by
A. Rosser Reeves
B. Theodre Levitt
C. NH Borden
D. None of them
Correct Answer: A. Rosser Reeves
Explanation: The correct answer is A: Rosser Reeves.
QID #2490
AIIMS LPU MBA – EMKT503 (Marketing Management) Test Series LPU MBA EMKT503 Marketing Management Basic 200 MCQs Medium
The strategy of choosing one attribute to excel to create competitive advantage is known as
A
Under positioning
B
Unique selling proposition
C
Over positioning
D
None of these
Correct Answer: B. Unique selling proposition
Question: The strategy of choosing one attribute to excel to create competitive advantage is known as
A. Under positioning
B. Unique selling proposition
C. Over positioning
D. None of these
Correct Answer: B. Unique selling proposition
Explanation: The correct answer is B: Unique selling proposition.
QID #2489
AIIMS LPU MBA – EMKT503 (Marketing Management) Test Series LPU MBA EMKT503 Marketing Management Basic 200 MCQs Medium
type of advertisement is used when the product enters into growth stage of PLC
A
Selective advertising
B
Reminder advertising
C
Primary advertising
D
None of these
Correct Answer: A. Selective advertising
Question: type of advertisement is used when the product enters into growth stage of PLC
A. Selective advertising
B. Reminder advertising
C. Primary advertising
D. None of these
Correct Answer: A. Selective advertising
Explanation: The correct answer is A: Selective advertising.
QID #2488
AIIMS LPU MBA – EMKT503 (Marketing Management) Test Series LPU MBA EMKT503 Marketing Management Basic 200 MCQs Medium
Which of the following is not an element of promotion mix
A
Advertisement
B
Branding
C
Personal selling
D
Sales promotion
Correct Answer: B. Branding
Question: Which of the following is not an element of promotion mix
A. Advertisement
B. Branding
C. Personal selling
D. Sales promotion
Correct Answer: B. Branding
Explanation: The correct answer is B: Branding.
QID #2487
AIIMS LPU MBA – EMKT503 (Marketing Management) Test Series LPU MBA EMKT503 Marketing Management Basic 200 MCQs Medium
Dealer promotion is also known as
A
Trade promotion
B
Goods promotion
C
Commerce promotion
D
None of these
Correct Answer: A. Trade promotion
Question: Dealer promotion is also known as
A. Trade promotion
B. Goods promotion
C. Commerce promotion
D. None of these
Correct Answer: A. Trade promotion
Explanation: The correct answer is A: Trade promotion.
QID #2486
AIIMS LPU MBA – EMKT503 (Marketing Management) Test Series LPU MBA EMKT503 Marketing Management Basic 200 MCQs Medium
is not a sales force promotion scheme.
A
Bonus to sales force
B
Slotting allowance
C
Sales force contests
D
None of these
Correct Answer: B. Slotting allowance
Question: is not a sales force promotion scheme.
A. Bonus to sales force
B. Slotting allowance
C. Sales force contests
D. None of these
Correct Answer: B. Slotting allowance
Explanation: The correct answer is B: Slotting allowance.
QID #2485
AIIMS LPU MBA – EMKT503 (Marketing Management) Test Series LPU MBA EMKT503 Marketing Management Basic 200 MCQs Medium
is not a dealer promotion scheme.
A
Free goods
B
Trade allowance
C
Coupons
D
All of these
Correct Answer: C. Coupons
Question: is not a dealer promotion scheme.
A. Free goods
B. Trade allowance
C. Coupons
D. All of these
Correct Answer: C. Coupons
Explanation: The correct answer is C: Coupons.
QID #2484
AIIMS LPU MBA – EMKT503 (Marketing Management) Test Series LPU MBA EMKT503 Marketing Management Basic 200 MCQs Medium
In ---------- appeals are emotional
A
Consumer promotion
B
Advertising
C
Dealer Promotion
D
All of these
Correct Answer: B. Advertising
Question: In ---------- appeals are emotional
A. Consumer promotion
B. Advertising
C. Dealer Promotion
D. All of these
Correct Answer: B. Advertising
Explanation: The correct answer is B: Advertising.
QID #2483
AIIMS LPU MBA – EMKT503 (Marketing Management) Test Series LPU MBA EMKT503 Marketing Management Basic 200 MCQs Medium
is not a consumer promotion scheme
A
Samples
B
Advertising material
C
Coupons
D
Rebates
Correct Answer: B. Advertising material
Question: is not a consumer promotion scheme
A. Samples
B. Advertising material
C. Coupons
D. Rebates
Correct Answer: B. Advertising material
Explanation: The correct answer is B: Advertising material.
QID #2482
AIIMS LPU MBA – EMKT503 (Marketing Management) Test Series LPU MBA EMKT503 Marketing Management Basic 200 MCQs Medium
is not a post test to evaluate advertising effectiveness
A
Real Test
B
Opinion research
C
Association test
D
Portfolio test
Correct Answer: D. Portfolio test
Question: is not a post test to evaluate advertising effectiveness
A. Real Test
B. Opinion research
C. Association test
D. Portfolio test
Correct Answer: D. Portfolio test
Explanation: The correct answer is D: Portfolio test.
QID #2481
AIIMS LPU MBA – EMKT503 (Marketing Management) Test Series LPU MBA EMKT503 Marketing Management Basic 200 MCQs Medium
is not a pre test to evaluate advertising effectiveness
A
Portfolio test
B
Consumer Jury method
C
Recognition test
D
None of these
Correct Answer: C. Recognition test
Question: is not a pre test to evaluate advertising effectiveness
A. Portfolio test
B. Consumer Jury method
C. Recognition test
D. None of these
Correct Answer: C. Recognition test
Explanation: The correct answer is C: Recognition test.
QID #2480
AIIMS LPU MBA – EMKT503 (Marketing Management) Test Series LPU MBA EMKT503 Marketing Management Basic 200 MCQs Medium
USP stands for
A
Universal Service Provider
B
Upper Service position
C
Unique Selling Proposition
D
None Of these
Correct Answer: C. Unique Selling Proposition
Question: USP stands for
A. Universal Service Provider
B. Upper Service position
C. Unique Selling Proposition
D. None Of these
Correct Answer: C. Unique Selling Proposition
Explanation: The correct answer is C: Unique Selling Proposition.
QID #2479
AIIMS LPU MBA – EMKT503 (Marketing Management) Test Series LPU MBA EMKT503 Marketing Management Basic 200 MCQs Medium
A good catchy phrase used and repeated often in an advertisement is --------
A
Idea
B
Brand name
C
Trade mark
D
Slogans
Correct Answer: D. Slogans
Question: A good catchy phrase used and repeated often in an advertisement is --------
A. Idea
B. Brand name
C. Trade mark
D. Slogans
Correct Answer: D. Slogans
Explanation: The correct answer is D: Slogans.
QID #2478
AIIMS LPU MBA – EMKT503 (Marketing Management) Test Series LPU MBA EMKT503 Marketing Management Basic 200 MCQs Medium
. ---------is not a step in advertising campaign
A
Market analysis
B
Determining ad Objectives
C
Selecting ad media
D
Supply of goods
Correct Answer: D. Supply of goods
Question: . ---------is not a step in advertising campaign
A. Market analysis
B. Determining ad Objectives
C. Selecting ad media
D. Supply of goods
Correct Answer: D. Supply of goods
Explanation: The correct answer is D: Supply of goods.
QID #2477
AIIMS LPU MBA – EMKT503 (Marketing Management) Test Series LPU MBA EMKT503 Marketing Management Basic 200 MCQs Medium
refers to duplicating the brand image of one product of promote another product of the same brand.
A
Surrogate advertising
B
Shortage advertising
C
Advocacy advertising
D
None of these
Correct Answer: A. Surrogate advertising
Question: refers to duplicating the brand image of one product of promote another product of the same brand.
A. Surrogate advertising
B. Shortage advertising
C. Advocacy advertising
D. None of these
Correct Answer: A. Surrogate advertising
Explanation: The correct answer is A: Surrogate advertising.
QID #2476
AIIMS LPU MBA – EMKT503 (Marketing Management) Test Series LPU MBA EMKT503 Marketing Management Basic 200 MCQs Medium
When manufacturers, wholesalers and retailers jointly share the expenditure on advertising, it is called
A
Joint advertising
B
Co-operative advertising
C
Sponsored advertising
D
None of these
Correct Answer: B. Co-operative advertising
Question: When manufacturers, wholesalers and retailers jointly share the expenditure on advertising, it is called
A. Joint advertising
B. Co-operative advertising
C. Sponsored advertising
D. None of these
Correct Answer: B. Co-operative advertising
Explanation: The correct answer is B: Co-operative advertising.
QID #2475
AIIMS LPU MBA – EMKT503 (Marketing Management) Test Series LPU MBA EMKT503 Marketing Management Basic 200 MCQs Medium
is not a commercial advertising
A
Consumer ad
B
Industrial ad
C
Trade ad
D
Shortage ad
Correct Answer: D. Shortage ad
Question: is not a commercial advertising
A. Consumer ad
B. Industrial ad
C. Trade ad
D. Shortage ad
Correct Answer: D. Shortage ad
Explanation: The correct answer is D: Shortage ad.
QID #2474
AIIMS LPU MBA – EMKT503 (Marketing Management) Test Series LPU MBA EMKT503 Marketing Management Basic 200 MCQs Medium
Advertisement stresses on comparative features of two brands
A
Comparative advertisement
B
Complimentary advertisement
C
Niche advertisement
D
None of these
Correct Answer: A. Comparative advertisement
Question: Advertisement stresses on comparative features of two brands
A. Comparative advertisement
B. Complimentary advertisement
C. Niche advertisement
D. None of these
Correct Answer: A. Comparative advertisement
Explanation: The correct answer is A: Comparative advertisement.
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