QID #2513
AIIMS LPU MBA – EMKT503 (Marketing Management) Test Series LPU MBA EMKT503 Marketing Management Basic 200 MCQs Medium
Goods are sold in small packets in..................markets.
A
Urban
B
Rural
C
World
D
none of these
Correct Answer: B. Rural
Question: Goods are sold in small packets in..................markets.
A. Urban
B. Rural
C. World
D. none of these
Correct Answer: B. Rural
Explanation: The correct answer is B: Rural.
QID #2512
AIIMS LPU MBA – EMKT503 (Marketing Management) Test Series LPU MBA EMKT503 Marketing Management Basic 200 MCQs Medium
Moderate quality products are preferred by________...consumers.
A
Urban
B
Rural
C
educated
D
none of these
Correct Answer: B. Rural
Question: Moderate quality products are preferred by________...consumers.
A. Urban
B. Rural
C. educated
D. none of these
Correct Answer: B. Rural
Explanation: The correct answer is B: Rural.
QID #2511
AIIMS LPU MBA – EMKT503 (Marketing Management) Test Series LPU MBA EMKT503 Marketing Management Basic 200 MCQs Medium
Yellow revolution refers to
A
Aquaculture
B
milk
C
Poultry
D
none of these
Correct Answer: C. Poultry
Question: Yellow revolution refers to
A. Aquaculture
B. milk
C. Poultry
D. none of these
Correct Answer: C. Poultry
Explanation: The correct answer is C: Poultry.
QID #2510
AIIMS LPU MBA – EMKT503 (Marketing Management) Test Series LPU MBA EMKT503 Marketing Management Basic 200 MCQs Medium
Blue revolution refers to
A
Aquaculture
B
milk
C
poultry
D
none of these
Correct Answer: A. Aquaculture
Question: Blue revolution refers to
A. Aquaculture
B. milk
C. poultry
D. none of these
Correct Answer: A. Aquaculture
Explanation: The correct answer is A: Aquaculture.
QID #2509
AIIMS LPU MBA – EMKT503 (Marketing Management) Test Series LPU MBA EMKT503 Marketing Management Basic 200 MCQs Medium
White revolution refers to
A
Aquaculture
B
Milk
C
poultry
D
none of these
Correct Answer: B. Milk
Question: White revolution refers to
A. Aquaculture
B. Milk
C. poultry
D. none of these
Correct Answer: B. Milk
Explanation: The correct answer is B: Milk.
QID #2508
AIIMS LPU MBA – EMKT503 (Marketing Management) Test Series LPU MBA EMKT503 Marketing Management Basic 200 MCQs Medium
Permanent rural market with continuous trading activity is called________
A
Regular periodic market
B
Seasonal market
C
Daily market
D
Rural market
Correct Answer: C. Daily market
Question: Permanent rural market with continuous trading activity is called________
A. Regular periodic market
B. Seasonal market
C. Daily market
D. Rural market
Correct Answer: C. Daily market
Explanation: The correct answer is C: Daily market.
QID #2507
AIIMS LPU MBA – EMKT503 (Marketing Management) Test Series LPU MBA EMKT503 Marketing Management Basic 200 MCQs Medium
Markets located in the heart of the region specializing in few crops like banana, onions etc are called…..
A
Regular periodic market
B
Seasonal market
C
Daily market
D
Rural market
Correct Answer: B. Seasonal market
Question: Markets located in the heart of the region specializing in few crops like banana, onions etc are called…..
A. Regular periodic market
B. Seasonal market
C. Daily market
D. Rural market
Correct Answer: B. Seasonal market
Explanation: The correct answer is B: Seasonal market.
QID #2506
AIIMS LPU MBA – EMKT503 (Marketing Management) Test Series LPU MBA EMKT503 Marketing Management Basic 200 MCQs Medium
General rural markets where rural /tribal people gather once or twice a week on a fixed day to exchange/to sell their produce is called________
A
Regular periodic market
B
Seasonal market
C
Daily market
D
Rural market
Correct Answer: A. Regular periodic market
Question: General rural markets where rural /tribal people gather once or twice a week on a fixed day to exchange/to sell their produce is called________
A. Regular periodic market
B. Seasonal market
C. Daily market
D. Rural market
Correct Answer: A. Regular periodic market
Explanation: The correct answer is A: Regular periodic market.
QID #2505
AIIMS LPU MBA – EMKT503 (Marketing Management) Test Series LPU MBA EMKT503 Marketing Management Basic 200 MCQs Medium
Markets popularly known as haats and shandies are ________ markets.
A
Rural
B
Urban
C
National
D
none of these
Correct Answer: A. Rural
Question: Markets popularly known as haats and shandies are ________ markets.
A. Rural
B. Urban
C. National
D. none of these
Correct Answer: A. Rural
Explanation: The correct answer is A: Rural.
QID #2504
AIIMS LPU MBA – EMKT503 (Marketing Management) Test Series LPU MBA EMKT503 Marketing Management Basic 200 MCQs Medium
For rural marketing...................pricing is more suitable.
A
Penetration
B
skimming
C
going rate
D
none of these
Correct Answer: A. Penetration
Question: For rural marketing...................pricing is more suitable.
A. Penetration
B. skimming
C. going rate
D. none of these
Correct Answer: A. Penetration
Explanation: The correct answer is A: Penetration.
QID #2503
AIIMS LPU MBA – EMKT503 (Marketing Management) Test Series LPU MBA EMKT503 Marketing Management Basic 200 MCQs Medium
Many companies are now turning their attention to ________. markets.
A
Urban
B
Rural
C
world
D
none of these
Correct Answer: B. Rural
Question: Many companies are now turning their attention to ________. markets.
A. Urban
B. Rural
C. world
D. none of these
Correct Answer: B. Rural
Explanation: The correct answer is B: Rural.
QID #2502
AIIMS LPU MBA – EMKT503 (Marketing Management) Test Series LPU MBA EMKT503 Marketing Management Basic 200 MCQs Medium
A major portion of the rural population consists of________.......income groups.
A
Low
B
high
C
medium
D
all of these
Correct Answer: A. Low
Question: A major portion of the rural population consists of________.......income groups.
A. Low
B. high
C. medium
D. all of these
Correct Answer: A. Low
Explanation: The correct answer is A: Low.
QID #2501
AIIMS LPU MBA – EMKT503 (Marketing Management) Test Series LPU MBA EMKT503 Marketing Management Basic 200 MCQs Medium
Which of the following is a major advantage of personal selling ?
A
targeted message
B
reach and frequency
C
more sales
D
none of these
Correct Answer: A. targeted message
Question: Which of the following is a major advantage of personal selling ?
A. targeted message
B. reach and frequency
C. more sales
D. none of these
Correct Answer: A. targeted message
Explanation: The correct answer is A: targeted message.
QID #2500
AIIMS LPU MBA – EMKT503 (Marketing Management) Test Series LPU MBA EMKT503 Marketing Management Basic 200 MCQs Medium
Which of the following is not a main objective of personal selling ?
A
generate sales
B
build awareness and appreciation for the product
C
create personal contact
D
none of these
Correct Answer: D. none of these
Question: Which of the following is not a main objective of personal selling ?
A. generate sales
B. build awareness and appreciation for the product
C. create personal contact
D. none of these
Correct Answer: D. none of these
Explanation: The correct answer is D: none of these.
QID #2499
AIIMS LPU MBA – EMKT503 (Marketing Management) Test Series LPU MBA EMKT503 Marketing Management Basic 200 MCQs Medium
means placement of company product or products in the minds of target consumers relative to the competitive products.
A
Product positioning
B
Product display
C
Product expression
D
None of these
Correct Answer: A. Product positioning
Question: means placement of company product or products in the minds of target consumers relative to the competitive products.
A. Product positioning
B. Product display
C. Product expression
D. None of these
Correct Answer: A. Product positioning
Explanation: The correct answer is A: Product positioning.
QID #2498
AIIMS LPU MBA – EMKT503 (Marketing Management) Test Series LPU MBA EMKT503 Marketing Management Basic 200 MCQs Medium
is all the written or spoken matter in an advertisement expressed in words or sentences and figures designed to convey the message.
A
Matter
B
ad medium
C
ad copy
D
none of these
Correct Answer: C. ad copy
Question: is all the written or spoken matter in an advertisement expressed in words or sentences and figures designed to convey the message.
A. Matter
B. ad medium
C. ad copy
D. none of these
Correct Answer: C. ad copy
Explanation: The correct answer is C: ad copy.
QID #2497
AIIMS LPU MBA – EMKT503 (Marketing Management) Test Series LPU MBA EMKT503 Marketing Management Basic 200 MCQs Medium
is not a feature of advertising
A
It helps in stimulating sales
B
It may be oral or written
C
It reduces sales
D
None
Correct Answer: C. It reduces sales
Question: is not a feature of advertising
A. It helps in stimulating sales
B. It may be oral or written
C. It reduces sales
D. None
Correct Answer: C. It reduces sales
Explanation: The correct answer is C: It reduces sales.
QID #2496
AIIMS LPU MBA – EMKT503 (Marketing Management) Test Series LPU MBA EMKT503 Marketing Management Basic 200 MCQs Medium
Any paid form of non –personal presentation of ideas, goods, or services by an identified sponsor is known as ------
A
Advertisement
B
Marketing
C
Selling
D
None of these
Correct Answer: A. Advertisement
Question: Any paid form of non –personal presentation of ideas, goods, or services by an identified sponsor is known as ------
A. Advertisement
B. Marketing
C. Selling
D. None of these
Correct Answer: A. Advertisement
Explanation: The correct answer is A: Advertisement.
QID #2495
AIIMS LPU MBA – EMKT503 (Marketing Management) Test Series LPU MBA EMKT503 Marketing Management Basic 200 MCQs Medium
AIDAS stands for
A
Attention, Interest, Desire, Action, Satisfaction
B
Action, Interest, Decision , Attention, Service
C
Attention, Interest, Attitude, Action, Satisfaction
D
None of these
Correct Answer: A. Attention, Interest, Desire, Action, Satisfaction
Question: AIDAS stands for
A. Attention, Interest, Desire, Action, Satisfaction
B. Action, Interest, Decision , Attention, Service
C. Attention, Interest, Attitude, Action, Satisfaction
D. None of these
Correct Answer: A. Attention, Interest, Desire, Action, Satisfaction
Explanation: The correct answer is A: Attention, Interest, Desire, Action, Satisfaction.
QID #2494
AIIMS LPU MBA – EMKT503 (Marketing Management) Test Series LPU MBA EMKT503 Marketing Management Basic 200 MCQs Medium
In marketing, MPR stands for
A
Managing public relation
B
Marketing public relation
C
Monitoring public relation
D
none of these
Correct Answer: B. Marketing public relation
Question: In marketing, MPR stands for
A. Managing public relation
B. Marketing public relation
C. Monitoring public relation
D. none of these
Correct Answer: B. Marketing public relation
Explanation: The correct answer is B: Marketing public relation.
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