EMKT503 Unit 6 Segmentation Decisions Summary

EMKT503 Unit 6: Segmentation Decisions Summary

This chapter explains the major concepts of Segmentation Decisions in Marketing Management for LPU MBA short-time revision, subjective answers, MCQs and theory-based preparation.

Core Concepts Covered

• Market Segmentation: Segmentation divides a broad market into smaller groups with similar needs.
• Geographic Segmentation: Customers are grouped by region, climate, city, rural and urban location.
• Demographic Segmentation: Customers are grouped by age, gender, income, education, occupation and family size.
• Psychographic Segmentation: Customers are grouped by lifestyle, personality, social class and values.
• Behavioral Segmentation: Customers are grouped by benefits, usage rate, loyalty and readiness to buy.

Exam Recap

Revise definitions, differences, applications, examples and short notes. Important theory areas include Market Segmentation, Geographic Segmentation, Demographic Segmentation, Psychographic Segmentation, Behavioral Segmentation.