EMKT503 Unit 5 Consumer Behavior Quick Revision

EMKT503 Unit 5 Quick Revision - Consumer Behavior

• Consumer Behavior: Consumer behavior studies how people select, buy, use and evaluate products.
• Buying Decision Process: Buying process includes need recognition, information search, evaluation, purchase and post-purchase behaviour.
• Cultural Factors: Culture, subculture and social class strongly affect consumer choice.
• Social and Personal Factors: Family, reference groups, roles, age, occupation, income and lifestyle influence buying.
• Psychological Factors: Motivation, perception, learning, beliefs and attitudes affect consumer behaviour.

Last Minute Tip

Revise definitions, differences, diagrams, examples and short notes before the exam.