EMKT503 Unit 14 Promotion Decisions Continued Summary

EMKT503 Unit 14: Promotion Decisions Continued Summary

This chapter explains the major concepts of Promotion Decisions Continued in Marketing Management for LPU MBA short-time revision, subjective answers, MCQs and theory-based preparation.

Core Concepts Covered

• Integrated Marketing Communication: IMC coordinates all promotional tools to deliver a consistent message.
• Direct Marketing: Direct marketing communicates with selected customers for response or transaction.
• Digital Promotion: Digital promotion uses SEO, ads, email, content and social platforms.
• AIDA Model: AIDA explains Attention, Interest, Desire and Action in communication.
• Promotion Budgeting: Budgeting sets promotion expenditure using affordable, percentage, parity or objective-task methods.

Exam Recap

Revise definitions, differences, applications, examples and short notes. Important theory areas include Integrated Marketing Communication, Direct Marketing, Digital Promotion, AIDA Model, Promotion Budgeting.