EMKT503 Unit 13 Promotion Decisions Quick Revision

EMKT503 Unit 13 Quick Revision - Promotion Decisions

• Promotion Mix: Promotion mix combines communication tools to inform, persuade and remind customers.
• Advertising: Advertising is paid non-personal communication through media.
• Sales Promotion: Sales promotion uses short-term incentives to encourage purchase.
• Personal Selling: Personal selling uses direct interaction to persuade and build relationships.
• Public Relations: PR builds favourable image and manages stakeholder communication.

Last Minute Tip

Revise definitions, differences, diagrams, examples and short notes before the exam.