EMKT503 Unit 13 Promotion Decisions Summary

EMKT503 Unit 13: Promotion Decisions Summary

This chapter explains the major concepts of Promotion Decisions in Marketing Management for LPU MBA short-time revision, subjective answers, MCQs and theory-based preparation.

Core Concepts Covered

• Promotion Mix: Promotion mix combines communication tools to inform, persuade and remind customers.
• Advertising: Advertising is paid non-personal communication through media.
• Sales Promotion: Sales promotion uses short-term incentives to encourage purchase.
• Personal Selling: Personal selling uses direct interaction to persuade and build relationships.
• Public Relations: PR builds favourable image and manages stakeholder communication.

Exam Recap

Revise definitions, differences, applications, examples and short notes. Important theory areas include Promotion Mix, Advertising, Sales Promotion, Personal Selling, Public Relations.