EMKT503 Unit 12 Trends in Marketing Quick Revision

EMKT503 Unit 12 Quick Revision - Trends in Marketing

• Digital Marketing: Digital marketing uses websites, search, social media, email and online ads.
• Green Marketing: Green marketing promotes eco-friendly products and sustainable practices.
• Relationship Marketing: Relationship marketing builds long-term profitable customer relationships.
• Customer Experience Marketing: Customer experience marketing designs consistent positive touchpoints.
• Social Media Marketing: Social media marketing builds awareness, engagement, community and conversion.

Last Minute Tip

Revise definitions, differences, diagrams, examples and short notes before the exam.