EMKT503 Unit 12 Trends in Marketing Summary

EMKT503 Unit 12: Trends in Marketing Summary

This chapter explains the major concepts of Trends in Marketing in Marketing Management for LPU MBA short-time revision, subjective answers, MCQs and theory-based preparation.

Core Concepts Covered

• Digital Marketing: Digital marketing uses websites, search, social media, email and online ads.
• Green Marketing: Green marketing promotes eco-friendly products and sustainable practices.
• Relationship Marketing: Relationship marketing builds long-term profitable customer relationships.
• Customer Experience Marketing: Customer experience marketing designs consistent positive touchpoints.
• Social Media Marketing: Social media marketing builds awareness, engagement, community and conversion.

Exam Recap

Revise definitions, differences, applications, examples and short notes. Important theory areas include Digital Marketing, Green Marketing, Relationship Marketing, Customer Experience Marketing, Social Media Marketing.