EMKT503 Unit 11 Distribution Decisions Quick Revision

EMKT503 Unit 11 Quick Revision - Distribution Decisions

• Retailing: Retailing sells goods or services directly to final consumers.
• Wholesaling: Wholesaling sells goods in bulk to retailers, institutions or business users.
• Channel Conflict: Channel conflict is disagreement among channel members over goals, roles or rewards.
• Logistics Management: Logistics manages movement and storage of goods efficiently.
• E-commerce Distribution: Online platforms and digital channels deliver products and services to customers.

Last Minute Tip

Revise definitions, differences, diagrams, examples and short notes before the exam.