QID #2543
AIIMS LPU MBA – EMKT503 (Marketing Management) Test Series LPU MBA EMKT503 Marketing Management Basic 200 MCQs Medium
Which term refers to marketing products that are regarded as safe for the environment?
A
Green marketing
B
Social marketing
C
Galimatias marketing
D
none of these
Correct Answer: A. Green marketing
Question: Which term refers to marketing products that are regarded as safe for the environment?
A. Green marketing
B. Social marketing
C. Galimatias marketing
D. none of these
Correct Answer: A. Green marketing
Explanation: The correct answer is A: Green marketing.
QID #2542
AIIMS LPU MBA – EMKT503 (Marketing Management) Test Series LPU MBA EMKT503 Marketing Management Basic 200 MCQs Medium
Marketing to babies in the womb is called which marketing?
A
Galimatias
B
viral
C
guerilla
D
morph
Correct Answer: A. Galimatias
Question: Marketing to babies in the womb is called which marketing?
A. Galimatias
B. viral
C. guerilla
D. morph
Correct Answer: A. Galimatias
Explanation: The correct answer is A: Galimatias.
QID #2541
AIIMS LPU MBA – EMKT503 (Marketing Management) Test Series LPU MBA EMKT503 Marketing Management Basic 200 MCQs Medium
An airline working with a tour operator or a hotel group is an example of which marketing?
A
Partnership
B
viral
C
guerilla
D
morph
Correct Answer: A. Partnership
Question: An airline working with a tour operator or a hotel group is an example of which marketing?
A. Partnership
B. viral
C. guerilla
D. morph
Correct Answer: A. Partnership
Explanation: The correct answer is A: Partnership.
QID #2540
AIIMS LPU MBA – EMKT503 (Marketing Management) Test Series LPU MBA EMKT503 Marketing Management Basic 200 MCQs Medium
Under which marketing concept is every customer treated as unique?
A
Word of mouth
B
viral
C
guerilla
D
one-on-one
Correct Answer: D. one-on-one
Question: Under which marketing concept is every customer treated as unique?
A. Word of mouth
B. viral
C. guerilla
D. one-on-one
Correct Answer: D. one-on-one
Explanation: The correct answer is D: one-on-one.
QID #2539
AIIMS LPU MBA – EMKT503 (Marketing Management) Test Series LPU MBA EMKT503 Marketing Management Basic 200 MCQs Medium
The term ________ marketing was coined by Steven Jurvetson in 1997.
A
Word of mouth
B
viral
C
guerilla
D
morph
Correct Answer: B. viral
Question: The term ________ marketing was coined by Steven Jurvetson in 1997.
A. Word of mouth
B. viral
C. guerilla
D. morph
Correct Answer: B. viral
Explanation: The correct answer is B: viral.
QID #2538
AIIMS LPU MBA – EMKT503 (Marketing Management) Test Series LPU MBA EMKT503 Marketing Management Basic 200 MCQs Medium
In Japan, which marketing is known as Kuchikomi?
A
Word of mouth
B
viral
C
guerilla
D
morph
Correct Answer: A. Word of mouth
Question: In Japan, which marketing is known as Kuchikomi?
A. Word of mouth
B. viral
C. guerilla
D. morph
Correct Answer: A. Word of mouth
Explanation: The correct answer is A: Word of mouth.
QID #2537
AIIMS LPU MBA – EMKT503 (Marketing Management) Test Series LPU MBA EMKT503 Marketing Management Basic 200 MCQs Medium
Which marketing concept is also known as buzz marketing?
A
Word of mouth marketing
B
viral marketing
C
guerilla marketing
D
morph marketing
Correct Answer: A. Word of mouth marketing
Question: Which marketing concept is also known as buzz marketing?
A. Word of mouth marketing
B. viral marketing
C. guerilla marketing
D. morph marketing
Correct Answer: A. Word of mouth marketing
Explanation: The correct answer is A: Word of mouth marketing.
QID #2536
AIIMS LPU MBA – EMKT503 (Marketing Management) Test Series LPU MBA EMKT503 Marketing Management Basic 200 MCQs Medium
The basic objective behind which marketing concept is to add significant value to the product for winning customer loyalty?
A
Event marketing
B
morph marketing
C
guerilla marketing
D
none of these
Correct Answer: B. morph marketing
Question: The basic objective behind which marketing concept is to add significant value to the product for winning customer loyalty?
A. Event marketing
B. morph marketing
C. guerilla marketing
D. none of these
Correct Answer: B. morph marketing
Explanation: The correct answer is B: morph marketing.
QID #2535
AIIMS LPU MBA – EMKT503 (Marketing Management) Test Series LPU MBA EMKT503 Marketing Management Basic 200 MCQs Medium
Which marketing concept is also called ambush marketing?
A
Event marketing
B
morph marketing
C
guerilla marketing
D
none of these
Correct Answer: A. Event marketing
Question: Which marketing concept is also called ambush marketing?
A. Event marketing
B. morph marketing
C. guerilla marketing
D. none of these
Correct Answer: A. Event marketing
Explanation: The correct answer is A: Event marketing.
QID #2534
AIIMS LPU MBA – EMKT503 (Marketing Management) Test Series LPU MBA EMKT503 Marketing Management Basic 200 MCQs Medium
Which marketing strategy enters an unreceptive or blocked country by using economic, psychological, political and public relation skills?
A
De marketing
B
meta marketing
C
mass marketing
D
mega marketing
Correct Answer: D. mega marketing
Question: Which marketing strategy enters an unreceptive or blocked country by using economic, psychological, political and public relation skills?
A. De marketing
B. meta marketing
C. mass marketing
D. mega marketing
Correct Answer: D. mega marketing
Explanation: The correct answer is D: mega marketing.
QID #2533
AIIMS LPU MBA – EMKT503 (Marketing Management) Test Series LPU MBA EMKT503 Marketing Management Basic 200 MCQs Medium
Which of the following is not responsible for the emergence of relationship marketing?
A
Growth of service economy
B
rapid technological advancement
C
an increase in the level of customer awareness and education
D
changing role of woman
Correct Answer: D. changing role of woman
Question: Which of the following is not responsible for the emergence of relationship marketing?
A. Growth of service economy
B. rapid technological advancement
C. an increase in the level of customer awareness and education
D. changing role of woman
Correct Answer: D. changing role of woman
Explanation: The correct answer is D: changing role of woman.
QID #2532
AIIMS LPU MBA – EMKT503 (Marketing Management) Test Series LPU MBA EMKT503 Marketing Management Basic 200 MCQs Medium
Which of the following involves targeting bulk purchasers and offering them special benefits and privileges?
A
Frequency marketing
B
event marketing
C
viral marketing
D
none of these
Correct Answer: A. Frequency marketing
Question: Which of the following involves targeting bulk purchasers and offering them special benefits and privileges?
A. Frequency marketing
B. event marketing
C. viral marketing
D. none of these
Correct Answer: A. Frequency marketing
Explanation: The correct answer is A: Frequency marketing.
QID #2531
AIIMS LPU MBA – EMKT503 (Marketing Management) Test Series LPU MBA EMKT503 Marketing Management Basic 200 MCQs Medium
Which of the following is known as market aggregation?
A
Demarketing
B
meta marketing
C
mass marketing
D
mega marketing
Correct Answer: C. mass marketing
Question: Which of the following is known as market aggregation?
A. Demarketing
B. meta marketing
C. mass marketing
D. mega marketing
Correct Answer: C. mass marketing
Explanation: The correct answer is C: mass marketing.
QID #2530
AIIMS LPU MBA – EMKT503 (Marketing Management) Test Series LPU MBA EMKT503 Marketing Management Basic 200 MCQs Medium
Which of the following is against marketing concept ?
A
Demarketing
B
meta marketing
C
mass marketing
D
mega marketing
Correct Answer: A. Demarketing
Question: Which of the following is against marketing concept ?
A. Demarketing
B. meta marketing
C. mass marketing
D. mega marketing
Correct Answer: A. Demarketing
Explanation: The correct answer is A: Demarketing.
QID #2529
AIIMS LPU MBA – EMKT503 (Marketing Management) Test Series LPU MBA EMKT503 Marketing Management Basic 200 MCQs Medium
Which term was first used by Eugene J. Kelly?
A
Demarketing
B
meta marketing
C
mass marketing
D
mega marketing
Correct Answer: B. meta marketing
Question: Which term was first used by Eugene J. Kelly?
A. Demarketing
B. meta marketing
C. mass marketing
D. mega marketing
Correct Answer: B. meta marketing
Explanation: The correct answer is B: meta marketing.
QID #2528
AIIMS LPU MBA – EMKT503 (Marketing Management) Test Series LPU MBA EMKT503 Marketing Management Basic 200 MCQs Medium
Which marketing concept is concerned with finding ways to reduce demand temporarily or permanently?
A
Demarketing
B
meta marketing
C
mass marketing
D
mega marketing
Correct Answer: A. Demarketing
Question: Which marketing concept is concerned with finding ways to reduce demand temporarily or permanently?
A. Demarketing
B. meta marketing
C. mass marketing
D. mega marketing
Correct Answer: A. Demarketing
Explanation: The correct answer is A: Demarketing.
QID #2527
AIIMS LPU MBA – EMKT503 (Marketing Management) Test Series LPU MBA EMKT503 Marketing Management Basic 200 MCQs Medium
Which of the following is not an element of service marketing mix?
A
People
B
packaging
C
process
D
physical evidence
Correct Answer: A. People
Question: Which of the following is not an element of service marketing mix?
A. People
B. packaging
C. process
D. physical evidence
Correct Answer: A. People
Explanation: The correct answer is A: People.
QID #2526
AIIMS LPU MBA – EMKT503 (Marketing Management) Test Series LPU MBA EMKT503 Marketing Management Basic 200 MCQs Medium
Which of the following is not a services?
A
Hospital
B
banking
C
insurance
D
none of these
Correct Answer: D. none of these
Question: Which of the following is not a services?
A. Hospital
B. banking
C. insurance
D. none of these
Correct Answer: D. none of these
Explanation: The correct answer is D: none of these.
QID #2525
AIIMS LPU MBA – EMKT503 (Marketing Management) Test Series LPU MBA EMKT503 Marketing Management Basic 200 MCQs Medium
Medical treatment with ayurvedic massage is an example of
A
Pure tangible good
B
hybrid
C
pure service
D
none of these
Correct Answer: C. pure service
Question: Medical treatment with ayurvedic massage is an example of
A. Pure tangible good
B. hybrid
C. pure service
D. none of these
Correct Answer: C. pure service
Explanation: The correct answer is C: pure service.
QID #2524
AIIMS LPU MBA – EMKT503 (Marketing Management) Test Series LPU MBA EMKT503 Marketing Management Basic 200 MCQs Medium
Which of the following is not a characteristic of service marketing?
A
Intangibility
B
separability
C
Heterogeneity
D
perishability
Correct Answer: B. separability
Question: Which of the following is not a characteristic of service marketing?
A. Intangibility
B. separability
C. Heterogeneity
D. perishability
Correct Answer: B. separability
Explanation: The correct answer is B: separability.
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