Free MCQs with Answers | Military Brat Defence Academy

Q: Corporate governance is concerned with the formation of which term objectives?

Correct Answer: D. Long. Corporate governance focuses on long-term direction, accountability and objectives.

Q: Ethics is mainly concerned with

Correct Answer: C. Right and Wrong. Ethics deals with principles of right and wrong conduct.

Q: The idea of combining efforts across different customer channels is called

Correct Answer: A. Channel integration. Channel integration combines different channels for consistent customer experience.

Q: Which strategy ensures a seamless customer experience across various channels?

Correct Answer: A. Omnichannel marketing. Omnichannel marketing integrates channels to provide a seamless experience.

Q: Logistics means having

Correct Answer: D. All the above. Logistics ensures the right product at the right place and right time.

Q: An integrative process that optimizes the flow of materials and supplies through the organization to the customer is called

Correct Answer: A. Logistic Management. Logistics management manages flow of materials, goods and information.

Q: Which pricing method adds a fixed percentage to the cost of the product?

Correct Answer: A. Mark-up Pricing. Mark-up pricing adds a profit margin over cost.

Q: The point at which total revenue equals total cost is called

Correct Answer: A. Break-even point. Break-even point is where total revenue equals total cost.

Q: Pricing based on variable costs of producing a product, not total costs, is called

Correct Answer: C. Marginal Cost Pricing. Marginal cost pricing considers variable or additional cost.

Q: An agreement between people on the same side of a market to buy or sell at a fixed price is called

Correct Answer: A. Price Fixing. Price fixing is an agreement to control the price of goods or services.

Question 1

QID #1703 AIIMS LPU MBA – EMKT503 (Marketing Management) Test Series LPU MBA EMKT503 Marketing Management Full Mock Test 1 Easy

Corporate governance is concerned with the formation of which term objectives?

Question: Corporate governance is concerned with the formation of which term objectives?

A. Very short

B. Short

C. Medium

D. Long

Correct Answer: D. LongExplanation: Corporate governance focuses on long-term direction, accountability and objectives.

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Answer

Correct Answer: D. Long
Corporate governance focuses on long-term direction, accountability and objectives.

Question 2

QID #1702 AIIMS LPU MBA – EMKT503 (Marketing Management) Test Series LPU MBA EMKT503 Marketing Management Full Mock Test 1 Easy

Ethics is mainly concerned with

Question: Ethics is mainly concerned with

A. The Wider Community

B. Business

C. Right and Wrong

D. Nothing

Correct Answer: C. Right and WrongExplanation: Ethics deals with principles of right and wrong conduct.

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Answer

Correct Answer: C. Right and Wrong
Ethics deals with principles of right and wrong conduct.

Question 3

QID #1701 AIIMS LPU MBA – EMKT503 (Marketing Management) Test Series LPU MBA EMKT503 Marketing Management Full Mock Test 1 Easy

The idea of combining efforts across different customer channels is called

Question: The idea of combining efforts across different customer channels is called

A. Channel integration

B. Channel Connection

C. Channel attachment

D. Channel interaction

Correct Answer: A. Channel integrationExplanation: Channel integration combines different channels for consistent customer experience.

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Answer

Correct Answer: A. Channel integration
Channel integration combines different channels for consistent customer experience.

Question 4

QID #1700 AIIMS LPU MBA – EMKT503 (Marketing Management) Test Series LPU MBA EMKT503 Marketing Management Full Mock Test 1 Easy

Which strategy ensures a seamless customer experience across various channels?

Question: Which strategy ensures a seamless customer experience across various channels?

A. Omnichannel marketing

B. Multichannel marketing

C. Single-channel marketing

D. Direct marketing

Correct Answer: A. Omnichannel marketingExplanation: Omnichannel marketing integrates channels to provide a seamless experience.

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Answer

Correct Answer: A. Omnichannel marketing
Omnichannel marketing integrates channels to provide a seamless experience.

Question 5

QID #1699 AIIMS LPU MBA – EMKT503 (Marketing Management) Test Series LPU MBA EMKT503 Marketing Management Full Mock Test 1 Easy

Logistics means having

Question: Logistics means having

A. The right thing

B. At right place

C. At right time

D. All the above

Correct Answer: D. All the aboveExplanation: Logistics ensures the right product at the right place and right time.

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Answer

Correct Answer: D. All the above
Logistics ensures the right product at the right place and right time.

Question 6

QID #1698 AIIMS LPU MBA – EMKT503 (Marketing Management) Test Series LPU MBA EMKT503 Marketing Management Full Mock Test 1 Easy

An integrative process that optimizes the flow of materials and supplies through the organization to the customer is called

Question: An integrative process that optimizes the flow of materials and supplies through the organization to the customer is called

A. Logistic Management

B. Inventory Management

C. Management

D. Programming

Correct Answer: A. Logistic ManagementExplanation: Logistics management manages flow of materials, goods and information.

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Answer

Correct Answer: A. Logistic Management
Logistics management manages flow of materials, goods and information.

Question 7

QID #1697 AIIMS LPU MBA – EMKT503 (Marketing Management) Test Series LPU MBA EMKT503 Marketing Management Full Mock Test 1 Easy

Which pricing method adds a fixed percentage to the cost of the product?

Question: Which pricing method adds a fixed percentage to the cost of the product?

A. Mark-up Pricing

B. Bid Rigging

C. Price Fixing

D. Penetration Control

Correct Answer: A. Mark-up PricingExplanation: Mark-up pricing adds a profit margin over cost.

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Answer

Correct Answer: A. Mark-up Pricing
Mark-up pricing adds a profit margin over cost.

Question 8

QID #1696 AIIMS LPU MBA – EMKT503 (Marketing Management) Test Series LPU MBA EMKT503 Marketing Management Full Mock Test 1 Easy

The point at which total revenue equals total cost is called

Question: The point at which total revenue equals total cost is called

A. Break-even point

B. Skimming point

C. Demand point

D. Promotion point

Correct Answer: A. Break-even pointExplanation: Break-even point is where total revenue equals total cost.

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Answer

Correct Answer: A. Break-even point
Break-even point is where total revenue equals total cost.

Question 9

QID #1695 AIIMS LPU MBA – EMKT503 (Marketing Management) Test Series LPU MBA EMKT503 Marketing Management Full Mock Test 1 Medium

Pricing based on variable costs of producing a product, not total costs, is called

Question: Pricing based on variable costs of producing a product, not total costs, is called

A. Mark-up Pricing

B. Full Cost Pricing

C. Marginal Cost Pricing

D. Break-Even Concept

Correct Answer: C. Marginal Cost PricingExplanation: Marginal cost pricing considers variable or additional cost.

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Answer

Correct Answer: C. Marginal Cost Pricing
Marginal cost pricing considers variable or additional cost.

Question 10

QID #1694 AIIMS LPU MBA – EMKT503 (Marketing Management) Test Series LPU MBA EMKT503 Marketing Management Full Mock Test 1 Easy

An agreement between people on the same side of a market to buy or sell at a fixed price is called

Question: An agreement between people on the same side of a market to buy or sell at a fixed price is called

A. Price Fixing

B. Bid Rigging

C. Price Discrimination

D. Price Skimming

Correct Answer: A. Price FixingExplanation: Price fixing is an agreement to control the price of goods or services.

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Answer

Correct Answer: A. Price Fixing
Price fixing is an agreement to control the price of goods or services.

Question 11

QID #1693 AIIMS LPU MBA – EMKT503 (Marketing Management) Test Series LPU MBA EMKT503 Marketing Management Full Mock Test 1 Easy

When a product is first sold at a very high price and then gradually lowered, it is called

Question: When a product is first sold at a very high price and then gradually lowered, it is called

A. Price Fixing

B. Bid Rigging

C. Price Discrimination

D. Price Skimming

Correct Answer: D. Price SkimmingExplanation: Price skimming starts with a high price and reduces it gradually.

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Answer

Correct Answer: D. Price Skimming
Price skimming starts with a high price and reduces it gradually.

Question 12

QID #1692 AIIMS LPU MBA – EMKT503 (Marketing Management) Test Series LPU MBA EMKT503 Marketing Management Full Mock Test 1 Easy

In consumer behavior, culture, social class and reference group influences are related to purchase and

Question: In consumer behavior, culture, social class and reference group influences are related to purchase and

A. Economic situations

B. Situational influences

C. Consumption decisions

D. Physiological influence

Correct Answer: C. Consumption decisionsExplanation: These factors influence purchase and consumption decisions.

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Answer

Correct Answer: C. Consumption decisions
These factors influence purchase and consumption decisions.

Question 13

QID #1691 AIIMS LPU MBA – EMKT503 (Marketing Management) Test Series LPU MBA EMKT503 Marketing Management Full Mock Test 1 Easy

A person’s groups that have direct or indirect influence on attitudes or behavior are called

Question: A person’s groups that have direct or indirect influence on attitudes or behavior are called

A. Subculture

B. Family

C. Social class

D. Reference groups

Correct Answer: D. Reference groupsExplanation: Reference groups influence attitudes, values and buying behavior.

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Answer

Correct Answer: D. Reference groups
Reference groups influence attitudes, values and buying behavior.

Question 14

QID #1690 AIIMS LPU MBA – EMKT503 (Marketing Management) Test Series LPU MBA EMKT503 Marketing Management Full Mock Test 1 Medium

Factors particular to a time and place that affect current consumer behavior are known as

Question: Factors particular to a time and place that affect current consumer behavior are known as

A. Situational influence

B. Motivators

C. Consumption triggers

D. Consumption influencers

Correct Answer: A. Situational influenceExplanation: Situational influences are time-and-place specific factors affecting behavior.

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Answer

Correct Answer: A. Situational influence
Situational influences are time-and-place specific factors affecting behavior.

Question 15

QID #1689 AIIMS LPU MBA – EMKT503 (Marketing Management) Test Series LPU MBA EMKT503 Marketing Management Full Mock Test 1 Medium

Total customer value includes customer benefits such as economic, functional and _ benefits, minus customer costs including cost of evaluation, _, cost of using and cost of disposing.

Question: Total customer value includes customer benefits such as economic, functional and _____ benefits, minus customer costs including cost of evaluation, _____, cost of using and cost of disposing.

A. Psychological and cost of obtaining

B. Demographic and cost of product

C. Demographic and cost of replacing

D. Economic and cost of owing

Correct Answer: A. Psychological and cost of obtainingExplanation: Customer benefits include psychological benefits and customer costs include cost of obtaining.

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Answer

Correct Answer: A. Psychological and cost of obtaining
Customer benefits include psychological benefits and customer costs include cost of obtaining.

Question 16

QID #1688 AIIMS LPU MBA – EMKT503 (Marketing Management) Test Series LPU MBA EMKT503 Marketing Management Full Mock Test 1 Easy

Customers’ evaluation of the difference between all benefits and all costs of a product is called

Question: Customers’ evaluation of the difference between all benefits and all costs of a product is called

A. Customer perceived value

B. Value

C. Price

D. Demand

Correct Answer: A. Customer perceived valueExplanation: Customer perceived value compares total benefits with total costs.

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Answer

Correct Answer: A. Customer perceived value
Customer perceived value compares total benefits with total costs.

Question 17

QID #1687 AIIMS LPU MBA – EMKT503 (Marketing Management) Test Series LPU MBA EMKT503 Marketing Management Full Mock Test 1 Easy

Out of all 7 Ps, which element represents the business through staff and service interaction?

Question: Out of all 7 Ps, which element represents the business through staff and service interaction?

A. Price

B. People

C. Product

D. Promotion

Correct Answer: B. PeopleExplanation: People represent employees, service providers and customer-contact persons in the 7 Ps.

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Answer

Correct Answer: B. People
People represent employees, service providers and customer-contact persons in the 7 Ps.

Question 18

QID #1686 AIIMS LPU MBA – EMKT503 (Marketing Management) Test Series LPU MBA EMKT503 Marketing Management Full Mock Test 1 Easy

Many people desire to own a BMW, but only a few can afford it. This is an example of

Question: Many people desire to own a BMW, but only a few can afford it. This is an example of

A. Need

B. Want

C. Demand

D. Status

Correct Answer: C. DemandExplanation: Demand means want backed by purchasing power.

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Answer

Correct Answer: C. Demand
Demand means want backed by purchasing power.

Question 19

QID #1685 AIIMS LPU MBA – EMKT503 (Marketing Management) Test Series LPU MBA EMKT503 Marketing Management Full Mock Test 1 Easy

A person who purchases any product or service is known as

Question: A person who purchases any product or service is known as

A. Customer

B. Consumer

C. Marketing staff

D. Salesperson

Correct Answer: A. CustomerExplanation: A customer is the person who buys a product or service.

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Answer

Correct Answer: A. Customer
A customer is the person who buys a product or service.

Question 20

QID #1684 AIIMS LPU MBA – EMKT503 (Marketing Management) Test Series LPU MBA EMKT503 Marketing Management Full Mock Test 1 Easy

When a customer continues to engage with the same organization over a long period, it is called

Question: When a customer continues to engage with the same organization over a long period, it is called

A. Customization

B. Customer Equity

C. Customers Need

D. Customer Retention

Correct Answer: D. Customer RetentionExplanation: Customer retention means keeping customers connected with the same organization for a long period.

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Answer

Correct Answer: D. Customer Retention
Customer retention means keeping customers connected with the same organization for a long period.

Free MCQs with Answers | Military Brat Defence Academy

Corporate governance is concerned with the formation of which term objectives?

Ethics is mainly concerned with

The idea of combining efforts across different customer channels is called

Which strategy ensures a seamless customer experience across various channels?

Logistics means having

An integrative process that optimizes the flow of materials and supplies through the organization to the customer is called

Which pricing method adds a fixed percentage to the cost of the product?

The point at which total revenue equals total cost is called

Pricing based on variable costs of producing a product, not total costs, is called

An agreement between people on the same side of a market to buy or sell at a fixed price is called

When a product is first sold at a very high price and then gradually lowered, it is called

In consumer behavior, culture, social class and reference group influences are related to purchase and

A person’s groups that have direct or indirect influence on attitudes or behavior are called

Factors particular to a time and place that affect current consumer behavior are known as

Total customer value includes customer benefits such as economic, functional and _____ benefits, minus customer costs including cost of evaluation, _____, cost of using and cost of disposing.

Customers’ evaluation of the difference between all benefits and all costs of a product is called

Out of all 7 Ps, which element represents the business through staff and service interaction?

Many people desire to own a BMW, but only a few can afford it. This is an example of

A person who purchases any product or service is known as

When a customer continues to engage with the same organization over a long period, it is called

Free MCQs with Answers and Explanations

Total customer value includes customer benefits such as economic, functional and _ benefits, minus customer costs including cost of evaluation, _, cost of using and cost of disposing.