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QID #1273 AIIMS LPU MBA – EMKT503 (Marketing Management) Test Series LPU MBA EMKT503 Unit 1: Introduction Chapterwise Test Easy

Customer satisfaction depends on:

Correct Answer: A. Performance compared with expectation
Satisfaction depends on expectation and performance.
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QID #1272 AIIMS LPU MBA – EMKT503 (Marketing Management) Test Series LPU MBA EMKT503 Unit 1: Introduction Chapterwise Test Easy

Customer value means:

Correct Answer: A. Benefits minus cost
Customer value compares benefit with cost.
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QID #1271 AIIMS LPU MBA – EMKT503 (Marketing Management) Test Series LPU MBA EMKT503 Unit 1: Introduction Chapterwise Test Easy

A transaction is:

Correct Answer: A. Completed exchange
Transaction is exchange of value between parties.
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QID #1270 AIIMS LPU MBA – EMKT503 (Marketing Management) Test Series LPU MBA EMKT503 Unit 1: Introduction Chapterwise Test Easy

Exchange means:

Correct Answer: A. Getting desired product by offering something
Exchange is the core concept of marketing.
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QID #1269 AIIMS LPU MBA – EMKT503 (Marketing Management) Test Series LPU MBA EMKT503 Unit 1: Introduction Chapterwise Test Easy

A market consists of:

Correct Answer: B. Actual and potential buyers
Market includes actual and potential buyers.
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QID #1268 AIIMS LPU MBA – EMKT503 (Marketing Management) Test Series LPU MBA EMKT503 Unit 1: Introduction Chapterwise Test Easy

Core objective of marketing is:

Correct Answer: A. Customer value and satisfaction
Modern marketing focuses on value and satisfaction.
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QID #1267 AIIMS LPU MBA – EMKT503 (Marketing Management) Test Series LPU MBA EMKT503 Unit 1: Introduction Chapterwise Test Easy

Demand means:

Correct Answer: A. Want backed by buying power
Demand is want supported by buying ability.
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QID #1266 AIIMS LPU MBA – EMKT503 (Marketing Management) Test Series LPU MBA EMKT503 Unit 1: Introduction Chapterwise Test Easy

When need is shaped by culture, it becomes:

Correct Answer: B. Want
Wants are culturally shaped needs.
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QID #1265 AIIMS LPU MBA – EMKT503 (Marketing Management) Test Series LPU MBA EMKT503 Unit 1: Introduction Chapterwise Test Easy

A human need refers to:

Correct Answer: B. A state of felt deprivation
Need is a basic state of felt deprivation.
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QID #1212 MNS MNS Full Mock Test 2026-12th Entry MNS Full Mock Test 1 Easy

The headquarters of ISRO is located in which city?

Correct Answer: B. Bengaluru
Goods, services, events, experiences, people and properties can be marketed.
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QID #1210 MNS MNS Full Mock Test 2026-12th Entry MNS Full Mock Test 1 Medium

Which is the largest planet in the Solar System?

Correct Answer: C. Jupiter
Marketing concept is suitable in competitive markets because it focuses on customers.
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QID #1207 MNS MNS Full Mock Test 2026-12th Entry MNS Full Mock Test 1 Medium

Who is known as the Iron Man of India?

Correct Answer: B. Sardar Vallabhbhai Patel
Selling concept is commonly used for unsought goods.
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QID #1203 MNS MNS Full Mock Test 2026-12th Entry MNS Full Mock Test 1 Easy

Find the odd one out: Apple, Mango, Potato, Banana

Correct Answer: C. Potato
A fast-food restaurant markets both food goods and service experience.
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QID #1202 MNS MNS Full Mock Test 2026-12th Entry MNS Full Mock Test 1 Easy

If A = 1, B = 2, C = 3, then Z = ?

Correct Answer: C. 26
Marketing applies to goods, services, ideas, places, persons and experiences.
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QID #1199 MNS MNS Full Mock Test 2026-12th Entry MNS Full Mock Test 1 Medium

Complete the series: 2, 4, 8, 16, ?

Correct Answer: C. 32
Targeting means selecting the segment to serve.
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QID #1197 MNS MNS Full Mock Test 2026-12th Entry MNS Full Mock Test 1 Easy

Choose the correct antonym of “Victory”.

Correct Answer: B. Defeat
Warehousing stores goods and maintains smooth supply.
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QID #1193 MNS MNS Full Mock Test 2026-12th Entry MNS Full Mock Test 1 Medium

Choose the correct synonym of “Courageous”.

Correct Answer: A. Brave
Standardization ensures uniform quality and design.
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QID #1192 MNS MNS Full Mock Test 2026-12th Entry MNS Full Mock Test 1 Medium

ISRO headquarters is located in?

Correct Answer: B. Bengaluru
Marketing research collects and analyses market information.
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QID #1185 MNS MNS Full Mock Test 2026-12th Entry MNS Full Mock Test 1 Medium

Who wrote the National Anthem of India?

Correct Answer: B. Rabindranath Tagore
Product concept emphasizes quality and innovation.
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QID #1183 MNS MNS Full Mock Test 2026-12th Entry MNS Full Mock Test 1 Easy

The capital of Rajasthan is?

Correct Answer: A. Jaipur
Food is a basic physiological need.
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