QID #1273
AIIMS LPU MBA – EMKT503 (Marketing Management) Test Series LPU MBA EMKT503 Unit 1: Introduction Chapterwise Test Easy
Customer satisfaction depends on:
A
Performance compared with expectation
B
Company size
C
Packaging only
D
Retailer only
Correct Answer: A. Performance compared with expectation
Satisfaction depends on expectation and performance.
Question: Customer satisfaction depends on:
A. Performance compared with expectation
B. Company size
C. Packaging only
D. Retailer only
Correct Answer: A. Performance compared with expectation
Explanation: Satisfaction depends on expectation and performance.
QID #1272
AIIMS LPU MBA – EMKT503 (Marketing Management) Test Series LPU MBA EMKT503 Unit 1: Introduction Chapterwise Test Easy
Customer value means:
A
Benefits minus cost
B
Only price
C
Only quality
D
Only brand name
Correct Answer: A. Benefits minus cost
Customer value compares benefit with cost.
Question: Customer value means:
A. Benefits minus cost
B. Only price
C. Only quality
D. Only brand name
Correct Answer: A. Benefits minus cost
Explanation: Customer value compares benefit with cost.
QID #1271
AIIMS LPU MBA – EMKT503 (Marketing Management) Test Series LPU MBA EMKT503 Unit 1: Introduction Chapterwise Test Easy
A transaction is:
A
Completed exchange
B
Advertisement
C
Market research
D
Product feature
Correct Answer: A. Completed exchange
Transaction is exchange of value between parties.
Question: A transaction is:
A. Completed exchange
B. Advertisement
C. Market research
D. Product feature
Correct Answer: A. Completed exchange
Explanation: Transaction is exchange of value between parties.
QID #1270
AIIMS LPU MBA – EMKT503 (Marketing Management) Test Series LPU MBA EMKT503 Unit 1: Introduction Chapterwise Test Easy
Exchange means:
A
Getting desired product by offering something
B
Only promotion
C
Only pricing
D
Only branding
Correct Answer: A. Getting desired product by offering something
Exchange is the core concept of marketing.
Question: Exchange means:
A. Getting desired product by offering something
B. Only promotion
C. Only pricing
D. Only branding
Correct Answer: A. Getting desired product by offering something
Explanation: Exchange is the core concept of marketing.
QID #1269
AIIMS LPU MBA – EMKT503 (Marketing Management) Test Series LPU MBA EMKT503 Unit 1: Introduction Chapterwise Test Easy
A market consists of:
A
Only sellers
B
Actual and potential buyers
C
Only shops
D
Only wholesalers
Correct Answer: B. Actual and potential buyers
Market includes actual and potential buyers.
Question: A market consists of:
A. Only sellers
B. Actual and potential buyers
C. Only shops
D. Only wholesalers
Correct Answer: B. Actual and potential buyers
Explanation: Market includes actual and potential buyers.
QID #1268
AIIMS LPU MBA – EMKT503 (Marketing Management) Test Series LPU MBA EMKT503 Unit 1: Introduction Chapterwise Test Easy
Core objective of marketing is:
A
Customer value and satisfaction
B
Only profit
C
Only selling
D
Only storage
Correct Answer: A. Customer value and satisfaction
Modern marketing focuses on value and satisfaction.
Question: Core objective of marketing is:
A. Customer value and satisfaction
B. Only profit
C. Only selling
D. Only storage
Correct Answer: A. Customer value and satisfaction
Explanation: Modern marketing focuses on value and satisfaction.
QID #1267
AIIMS LPU MBA – EMKT503 (Marketing Management) Test Series LPU MBA EMKT503 Unit 1: Introduction Chapterwise Test Easy
Demand means:
A
Want backed by buying power
B
Only desire
C
Only advertisement
D
Only production
Correct Answer: A. Want backed by buying power
Demand is want supported by buying ability.
Question: Demand means:
A. Want backed by buying power
B. Only desire
C. Only advertisement
D. Only production
Correct Answer: A. Want backed by buying power
Explanation: Demand is want supported by buying ability.
QID #1266
AIIMS LPU MBA – EMKT503 (Marketing Management) Test Series LPU MBA EMKT503 Unit 1: Introduction Chapterwise Test Easy
When need is shaped by culture, it becomes:
A
Demand
B
Want
C
Market
D
Transaction
Correct Answer: B. Want
Wants are culturally shaped needs.
Question: When need is shaped by culture, it becomes:
A. Demand
B. Want
C. Market
D. Transaction
Correct Answer: B. Want
Explanation: Wants are culturally shaped needs.
QID #1265
AIIMS LPU MBA – EMKT503 (Marketing Management) Test Series LPU MBA EMKT503 Unit 1: Introduction Chapterwise Test Easy
A human need refers to:
A
A branded product
B
A state of felt deprivation
C
A discount offer
D
A product package
Correct Answer: B. A state of felt deprivation
Need is a basic state of felt deprivation.
Question: A human need refers to:
A. A branded product
B. A state of felt deprivation
C. A discount offer
D. A product package
Correct Answer: B. A state of felt deprivation
Explanation: Need is a basic state of felt deprivation.
QID #1212
MNS MNS Full Mock Test 2026-12th Entry MNS Full Mock Test 1 Easy
The headquarters of ISRO is located in which city?
A
New Delhi
B
Bengaluru
C
Hyderabad
D
Mumbai
Correct Answer: B. Bengaluru
Goods, services, events, experiences, people and properties can be marketed.
Question: The headquarters of ISRO is located in which city?
A. New Delhi
B. Bengaluru
C. Hyderabad
D. Mumbai
Correct Answer: B. Bengaluru
Explanation: Goods, services, events, experiences, people and properties can be marketed.
QID #1210
MNS MNS Full Mock Test 2026-12th Entry MNS Full Mock Test 1 Medium
Which is the largest planet in the Solar System?
A
Earth
B
Mars
C
Jupiter
D
Venus
Correct Answer: C. Jupiter
Marketing concept is suitable in competitive markets because it focuses on customers.
Question: Which is the largest planet in the Solar System?
A. Earth
B. Mars
C. Jupiter
D. Venus
Correct Answer: C. Jupiter
Explanation: Marketing concept is suitable in competitive markets because it focuses on customers.
QID #1207
MNS MNS Full Mock Test 2026-12th Entry MNS Full Mock Test 1 Medium
Who is known as the Iron Man of India?
A
Mahatma Gandhi
B
Sardar Vallabhbhai Patel
C
Jawaharlal Nehru
D
Subhas Chandra Bose
Correct Answer: B. Sardar Vallabhbhai Patel
Selling concept is commonly used for unsought goods.
Question: Who is known as the Iron Man of India?
A. Mahatma Gandhi
B. Sardar Vallabhbhai Patel
C. Jawaharlal Nehru
D. Subhas Chandra Bose
Correct Answer: B. Sardar Vallabhbhai Patel
Explanation: Selling concept is commonly used for unsought goods.
QID #1203
MNS MNS Full Mock Test 2026-12th Entry MNS Full Mock Test 1 Easy
Find the odd one out: Apple, Mango, Potato, Banana
A
Apple
B
Mango
C
Potato
D
Banana
Correct Answer: C. Potato
A fast-food restaurant markets both food goods and service experience.
Question: Find the odd one out: Apple, Mango, Potato, Banana
A. Apple
B. Mango
C. Potato
D. Banana
Correct Answer: C. Potato
Explanation: A fast-food restaurant markets both food goods and service experience.
QID #1202
MNS MNS Full Mock Test 2026-12th Entry MNS Full Mock Test 1 Easy
If A = 1, B = 2, C = 3, then Z = ?
A
24
B
25
C
26
D
27
Correct Answer: C. 26
Marketing applies to goods, services, ideas, places, persons and experiences.
Question: If A = 1, B = 2, C = 3, then Z = ?
Correct Answer: C. 26
Explanation: Marketing applies to goods, services, ideas, places, persons and experiences.
QID #1199
MNS MNS Full Mock Test 2026-12th Entry MNS Full Mock Test 1 Medium
Complete the series: 2, 4, 8, 16, ?
A
20
B
24
C
32
D
36
Correct Answer: C. 32
Targeting means selecting the segment to serve.
Question: Complete the series: 2, 4, 8, 16, ?
Correct Answer: C. 32
Explanation: Targeting means selecting the segment to serve.
QID #1197
MNS MNS Full Mock Test 2026-12th Entry MNS Full Mock Test 1 Easy
Choose the correct antonym of “Victory”.
A
Success
B
Defeat
C
Achievement
D
Winner
Correct Answer: B. Defeat
Warehousing stores goods and maintains smooth supply.
Question: Choose the correct antonym of “Victory”.
A. Success
B. Defeat
C. Achievement
D. Winner
Correct Answer: B. Defeat
Explanation: Warehousing stores goods and maintains smooth supply.
QID #1193
MNS MNS Full Mock Test 2026-12th Entry MNS Full Mock Test 1 Medium
Choose the correct synonym of “Courageous”.
A
Brave
B
Weak
C
Lazy
D
Afraid
Correct Answer: A. Brave
Standardization ensures uniform quality and design.
Question: Choose the correct synonym of “Courageous”.
A. Brave
B. Weak
C. Lazy
D. Afraid
Correct Answer: A. Brave
Explanation: Standardization ensures uniform quality and design.
QID #1192
MNS MNS Full Mock Test 2026-12th Entry MNS Full Mock Test 1 Medium
ISRO headquarters is located in?
A
Delhi
B
Bengaluru
C
Hyderabad
D
Mumbai
Correct Answer: B. Bengaluru
Marketing research collects and analyses market information.
Question: ISRO headquarters is located in?
A. Delhi
B. Bengaluru
C. Hyderabad
D. Mumbai
Correct Answer: B. Bengaluru
Explanation: Marketing research collects and analyses market information.
QID #1185
MNS MNS Full Mock Test 2026-12th Entry MNS Full Mock Test 1 Medium
Who wrote the National Anthem of India?
A
Bankim Chandra
B
Rabindranath Tagore
C
Premchand
D
Mahatma Gandhi
Correct Answer: B. Rabindranath Tagore
Product concept emphasizes quality and innovation.
Question: Who wrote the National Anthem of India?
A. Bankim Chandra
B. Rabindranath Tagore
C. Premchand
D. Mahatma Gandhi
Correct Answer: B. Rabindranath Tagore
Explanation: Product concept emphasizes quality and innovation.
QID #1183
MNS MNS Full Mock Test 2026-12th Entry MNS Full Mock Test 1 Easy
The capital of Rajasthan is?
A
Jaipur
B
Bhopal
C
Lucknow
D
Patna
Correct Answer: A. Jaipur
Food is a basic physiological need.
Question: The capital of Rajasthan is?
A. Jaipur
B. Bhopal
C. Lucknow
D. Patna
Correct Answer: A. Jaipur
Explanation: Food is a basic physiological need.
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