QID #1363
AIIMS LPU MBA – EMKT503 (Marketing Management) Test Series LPU MBA EMKT503 Unit 4: Marketing Environment Chapterwise Test Easy
Cultural environment refers to:
A
Values, beliefs and customs of society
B
Natural resources
C
Technology
D
Distribution channels
Correct Answer: A. Values, beliefs and customs of society
Question: Cultural environment refers to:
A. Values, beliefs and customs of society
B. Natural resources
C. Technology
D. Distribution channels
Correct Answer: A. Values, beliefs and customs of society
Explanation: Culture influences consumer behavior and preferences.
QID #1362
AIIMS LPU MBA – EMKT503 (Marketing Management) Test Series LPU MBA EMKT503 Unit 4: Marketing Environment Chapterwise Test Easy
Political environment consists of:
A
Laws, government agencies and pressure groups
B
Climate conditions
C
Income levels
D
Cultural beliefs
Correct Answer: A. Laws, government agencies and pressure groups
Question: Political environment consists of:
A. Laws, government agencies and pressure groups
B. Climate conditions
C. Income levels
D. Cultural beliefs
Correct Answer: A. Laws, government agencies and pressure groups
Explanation: Political environment includes laws and regulations affecting businesses.
QID #1361
AIIMS LPU MBA – EMKT503 (Marketing Management) Test Series LPU MBA EMKT503 Unit 4: Marketing Environment Chapterwise Test Easy
Technological environment includes:
A
Innovations and technological changes
B
Population growth
C
Laws only
D
Customer attitudes
Correct Answer: A. Innovations and technological changes
Question: Technological environment includes:
A. Innovations and technological changes
B. Population growth
C. Laws only
D. Customer attitudes
Correct Answer: A. Innovations and technological changes
Explanation: Technological changes create opportunities and threats for marketers.
QID #1360
AIIMS LPU MBA – EMKT503 (Marketing Management) Test Series LPU MBA EMKT503 Unit 4: Marketing Environment Chapterwise Test Easy
The natural environment refers to:
A
Natural resources and ecological concerns
B
Customer preferences
C
Government rules
D
Social values
Correct Answer: A. Natural resources and ecological concerns
Question: The natural environment refers to:
A. Natural resources and ecological concerns
B. Customer preferences
C. Government rules
D. Social values
Correct Answer: A. Natural resources and ecological concerns
Explanation: Natural environment includes natural resources and environmental issues.
QID #1359
AIIMS LPU MBA – EMKT503 (Marketing Management) Test Series LPU MBA EMKT503 Unit 4: Marketing Environment Chapterwise Test Easy
The economic environment includes:
A
Income and purchasing power
B
Climate conditions
C
Culture only
D
Technology only
Correct Answer: A. Income and purchasing power
Question: The economic environment includes:
A. Income and purchasing power
B. Climate conditions
C. Culture only
D. Technology only
Correct Answer: A. Income and purchasing power
Explanation: Economic factors affect purchasing power and spending patterns.
QID #1358
AIIMS LPU MBA – EMKT503 (Marketing Management) Test Series LPU MBA EMKT503 Unit 4: Marketing Environment Chapterwise Test Easy
The demographic environment deals with:
A
Population characteristics
B
Natural resources
C
Technology
D
Government policies
Correct Answer: A. Population characteristics
Question: The demographic environment deals with:
A. Population characteristics
B. Natural resources
C. Technology
D. Government policies
Correct Answer: A. Population characteristics
Explanation: Demography studies population size, age, gender and distribution.
QID #1357
AIIMS LPU MBA – EMKT503 (Marketing Management) Test Series LPU MBA EMKT503 Unit 4: Marketing Environment Chapterwise Test Easy
Which of the following is a part of macro environment?
A
Demographic environment
B
Suppliers
C
Intermediaries
D
Customers
Correct Answer: A. Demographic environment
Question: Which of the following is a part of macro environment?
A. Demographic environment
B. Suppliers
C. Intermediaries
D. Customers
Correct Answer: A. Demographic environment
Explanation: Demographic forces are part of macro environment.
QID #1356
AIIMS LPU MBA – EMKT503 (Marketing Management) Test Series LPU MBA EMKT503 Unit 4: Marketing Environment Chapterwise Test Easy
Which of the following is a part of micro environment?
A
Suppliers
B
Political forces
C
Demographic forces
D
Natural environment
Correct Answer: A. Suppliers
Question: Which of the following is a part of micro environment?
A. Suppliers
B. Political forces
C. Demographic forces
D. Natural environment
Correct Answer: A. Suppliers
Explanation: Suppliers directly affect a company’s ability to serve customers.
QID #1355
AIIMS LPU MBA – EMKT503 (Marketing Management) Test Series LPU MBA EMKT503 Unit 4: Marketing Environment Chapterwise Test Easy
The marketing environment can be broadly classified into:
A
Micro and Macro environment
B
Local and Global environment
C
Internal and External environment only
D
National and International environment
Correct Answer: A. Micro and Macro environment
Question: The marketing environment can be broadly classified into:
A. Micro and Macro environment
B. Local and Global environment
C. Internal and External environment only
D. National and International environment
Correct Answer: A. Micro and Macro environment
Explanation: Marketing environment is broadly divided into micro and macro environment.
QID #1354
AIIMS LPU MBA – EMKT503 (Marketing Management) Test Series LPU MBA EMKT503 Unit 4: Marketing Environment Chapterwise Test Easy
Marketing environment refers to:
A
Internal and external factors affecting marketing decisions
B
Only economic conditions
C
Only competitors
D
Only customers
Correct Answer: A. Internal and external factors affecting marketing decisions
Question: Marketing environment refers to:
A. Internal and external factors affecting marketing decisions
B. Only economic conditions
C. Only competitors
D. Only customers
Correct Answer: A. Internal and external factors affecting marketing decisions
Explanation: Marketing environment consists of internal and external forces influencing marketing activities.
QID #1353
AIIMS LPU MBA – EMKT503 (Marketing Management) Test Series LPU MBA EMKT503 Unit 3: Marketing Mix Chapterwise Test Easy
Marketing mix decisions should support:
A
Positioning strategy
B
Only accounting rules
C
Only warehouse design
D
Only staff attendance
Correct Answer: A. Positioning strategy
Question: Marketing mix decisions should support:
A. Positioning strategy
B. Only accounting rules
C. Only warehouse design
D. Only staff attendance
Correct Answer: A. Positioning strategy
Explanation: Marketing mix must support the selected positioning strategy.
QID #1352
AIIMS LPU MBA – EMKT503 (Marketing Management) Test Series LPU MBA EMKT503 Unit 3: Marketing Mix Chapterwise Test Easy
A good marketing mix should be:
A
Consistent with target market needs
B
Based only on company preference
C
Independent of customer needs
D
Same for every market
Correct Answer: A. Consistent with target market needs
Question: A good marketing mix should be:
A. Consistent with target market needs
B. Based only on company preference
C. Independent of customer needs
D. Same for every market
Correct Answer: A. Consistent with target market needs
Explanation: Marketing mix should fit target market needs and positioning.
QID #1351
AIIMS LPU MBA – EMKT503 (Marketing Management) Test Series LPU MBA EMKT503 Unit 3: Marketing Mix Chapterwise Test Medium
Communication corresponds to which 4P?
A
Promotion
B
Product
C
Place
D
Price
Correct Answer: A. Promotion
Question: Communication corresponds to which 4P?
A. Promotion
B. Product
C. Place
D. Price
Correct Answer: A. Promotion
Explanation: Communication is the customer-oriented view of Promotion.
QID #1350
AIIMS LPU MBA – EMKT503 (Marketing Management) Test Series LPU MBA EMKT503 Unit 3: Marketing Mix Chapterwise Test Medium
Convenience corresponds to which 4P?
A
Place
B
Product
C
Price
D
Promotion
Correct Answer: A. Place
Question: Convenience corresponds to which 4P?
A. Place
B. Product
C. Price
D. Promotion
Correct Answer: A. Place
Explanation: Convenience is the customer-oriented view of Place.
QID #1349
AIIMS LPU MBA – EMKT503 (Marketing Management) Test Series LPU MBA EMKT503 Unit 3: Marketing Mix Chapterwise Test Medium
Customer cost corresponds to which 4P?
A
Price
B
Product
C
Place
D
Promotion
Correct Answer: A. Price
Question: Customer cost corresponds to which 4P?
A. Price
B. Product
C. Place
D. Promotion
Correct Answer: A. Price
Explanation: Customer cost is the customer-oriented view of Price.
QID #1348
AIIMS LPU MBA – EMKT503 (Marketing Management) Test Series LPU MBA EMKT503 Unit 3: Marketing Mix Chapterwise Test Medium
Customer solution corresponds to which 4P?
A
Product
B
Price
C
Place
D
Promotion
Correct Answer: A. Product
Question: Customer solution corresponds to which 4P?
A. Product
B. Price
C. Place
D. Promotion
Correct Answer: A. Product
Explanation: Customer solution is the customer-oriented view of Product.
QID #1347
AIIMS LPU MBA – EMKT503 (Marketing Management) Test Series LPU MBA EMKT503 Unit 3: Marketing Mix Chapterwise Test Medium
The 4Cs are customer-oriented version of:
A
4Ps
B
5Ms
C
7Ss
D
BCG Matrix
Correct Answer: A. 4Ps
Question: The 4Cs are customer-oriented version of:
A. 4Ps
B. 5Ms
C. 7Ss
D. BCG Matrix
Correct Answer: A. 4Ps
Explanation: The 4Cs reinterpret the 4Ps from customer perspective.
QID #1346
AIIMS LPU MBA – EMKT503 (Marketing Management) Test Series LPU MBA EMKT503 Unit 3: Marketing Mix Chapterwise Test Medium
Physical evidence means:
A
Tangible cues of service quality
B
Only cash payment
C
Only discount rate
D
Only brand slogan
Correct Answer: A. Tangible cues of service quality
Question: Physical evidence means:
A. Tangible cues of service quality
B. Only cash payment
C. Only discount rate
D. Only brand slogan
Correct Answer: A. Tangible cues of service quality
Explanation: Physical evidence includes ambience, layout, documents and other tangible cues.
QID #1345
AIIMS LPU MBA – EMKT503 (Marketing Management) Test Series LPU MBA EMKT503 Unit 3: Marketing Mix Chapterwise Test Medium
Process in services marketing means:
A
Procedures and flow of service delivery
B
Only product design
C
Only price list
D
Only packaging
Correct Answer: A. Procedures and flow of service delivery
Question: Process in services marketing means:
A. Procedures and flow of service delivery
B. Only product design
C. Only price list
D. Only packaging
Correct Answer: A. Procedures and flow of service delivery
Explanation: Process means methods, systems and procedures used to deliver service.
QID #1344
AIIMS LPU MBA – EMKT503 (Marketing Management) Test Series LPU MBA EMKT503 Unit 3: Marketing Mix Chapterwise Test Medium
In services marketing, People refers to:
A
Employees and customers involved in service delivery
B
Only shareholders
C
Only suppliers
D
Only machines
Correct Answer: A. Employees and customers involved in service delivery
Question: In services marketing, People refers to:
A. Employees and customers involved in service delivery
B. Only shareholders
C. Only suppliers
D. Only machines
Correct Answer: A. Employees and customers involved in service delivery
Explanation: People includes service employees and customers who influence delivery.
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