QID #1343
AIIMS LPU MBA – EMKT503 (Marketing Management) Test Series LPU MBA EMKT503 Unit 3: Marketing Mix Chapterwise Test Medium
The extended marketing mix for services includes:
A
People, Process and Physical Evidence
B
Profit, Planning and Policy
C
Price, Product and Profit
D
Packaging, Profit and People
Correct Answer: A. People, Process and Physical Evidence
Question: The extended marketing mix for services includes:
A. People, Process and Physical Evidence
B. Profit, Planning and Policy
C. Price, Product and Profit
D. Packaging, Profit and People
Correct Answer: A. People, Process and Physical Evidence
Explanation: Services marketing commonly adds People, Process and Physical Evidence.
QID #1342
AIIMS LPU MBA – EMKT503 (Marketing Management) Test Series LPU MBA EMKT503 Unit 3: Marketing Mix Chapterwise Test Easy
Public relations is used to:
A
Build favorable image and relations
B
Set product price
C
Select raw material
D
Control stock level
Correct Answer: A. Build favorable image and relations
Question: Public relations is used to:
A. Build favorable image and relations
B. Set product price
C. Select raw material
D. Control stock level
Correct Answer: A. Build favorable image and relations
Explanation: PR helps build goodwill and favorable public image.
QID #1341
AIIMS LPU MBA – EMKT503 (Marketing Management) Test Series LPU MBA EMKT503 Unit 3: Marketing Mix Chapterwise Test Easy
Sales promotion includes:
A
Coupons, discounts and contests
B
Product design only
C
Factory layout
D
Warehouse rent
Correct Answer: A. Coupons, discounts and contests
Question: Sales promotion includes:
A. Coupons, discounts and contests
B. Product design only
C. Factory layout
D. Warehouse rent
Correct Answer: A. Coupons, discounts and contests
Explanation: Sales promotion includes short-term incentives to encourage purchase.
QID #1340
AIIMS LPU MBA – EMKT503 (Marketing Management) Test Series LPU MBA EMKT503 Unit 3: Marketing Mix Chapterwise Test Easy
Personal selling is a part of:
A
Promotion mix
B
Product mix
C
Price mix
D
Distribution mix
Correct Answer: A. Promotion mix
Question: Personal selling is a part of:
A. Promotion mix
B. Product mix
C. Price mix
D. Distribution mix
Correct Answer: A. Promotion mix
Explanation: Personal selling is included in promotion mix.
QID #1339
AIIMS LPU MBA – EMKT503 (Marketing Management) Test Series LPU MBA EMKT503 Unit 3: Marketing Mix Chapterwise Test Easy
Advertising is part of:
A
Promotion decisions
B
Place decisions
C
Production decisions
D
Purchasing decisions
Correct Answer: A. Promotion decisions
Question: Advertising is part of:
A. Promotion decisions
B. Place decisions
C. Production decisions
D. Purchasing decisions
Correct Answer: A. Promotion decisions
Explanation: Advertising is one of the key promotion tools.
QID #1338
AIIMS LPU MBA – EMKT503 (Marketing Management) Test Series LPU MBA EMKT503 Unit 3: Marketing Mix Chapterwise Test Easy
Channels of distribution are part of:
A
Place decisions
B
Price decisions
C
Product quality
D
Sales target only
Correct Answer: A. Place decisions
Question: Channels of distribution are part of:
A. Place decisions
B. Price decisions
C. Product quality
D. Sales target only
Correct Answer: A. Place decisions
Explanation: Distribution channels are included under Place.
QID #1337
AIIMS LPU MBA – EMKT503 (Marketing Management) Test Series LPU MBA EMKT503 Unit 3: Marketing Mix Chapterwise Test Easy
Discounts and allowances are part of:
A
Price decisions
B
Product decisions
C
Place decisions
D
Product packaging
Correct Answer: A. Price decisions
Question: Discounts and allowances are part of:
A. Price decisions
B. Product decisions
C. Place decisions
D. Product packaging
Correct Answer: A. Price decisions
Explanation: Discounts and allowances are pricing tools.
QID #1336
AIIMS LPU MBA – EMKT503 (Marketing Management) Test Series LPU MBA EMKT503 Unit 3: Marketing Mix Chapterwise Test Easy
Brand name is mainly related to:
A
Product strategy
B
Pricing only
C
Transport only
D
Warehousing only
Correct Answer: A. Product strategy
Question: Brand name is mainly related to:
A. Product strategy
B. Pricing only
C. Transport only
D. Warehousing only
Correct Answer: A. Product strategy
Explanation: Branding is a product-related decision.
QID #1335
AIIMS LPU MBA – EMKT503 (Marketing Management) Test Series LPU MBA EMKT503 Unit 3: Marketing Mix Chapterwise Test Easy
Packaging is part of:
A
Product decision
B
Price decision
C
Place decision
D
Publicity only
Correct Answer: A. Product decision
Question: Packaging is part of:
A. Product decision
B. Price decision
C. Place decision
D. Publicity only
Correct Answer: A. Product decision
Explanation: Packaging is included in product strategy.
QID #1334
AIIMS LPU MBA – EMKT503 (Marketing Management) Test Series LPU MBA EMKT503 Unit 3: Marketing Mix Chapterwise Test Easy
The product element includes:
A
Quality, features, brand and packaging
B
Only final price
C
Only advertising copy
D
Only retail location
Correct Answer: A. Quality, features, brand and packaging
Question: The product element includes:
A. Quality, features, brand and packaging
B. Only final price
C. Only advertising copy
D. Only retail location
Correct Answer: A. Quality, features, brand and packaging
Explanation: Product decisions include quality, design, brand, packaging and services.
QID #1333
AIIMS LPU MBA – EMKT503 (Marketing Management) Test Series LPU MBA EMKT503 Unit 3: Marketing Mix Chapterwise Test Easy
External environment factors are generally:
A
Uncontrollable
B
Fully controllable
C
Always fixed
D
Always internal
Correct Answer: A. Uncontrollable
Question: External environment factors are generally:
A. Uncontrollable
B. Fully controllable
C. Always fixed
D. Always internal
Correct Answer: A. Uncontrollable
Explanation: External factors such as economy, competition and law are generally uncontrollable.
QID #1332
AIIMS LPU MBA – EMKT503 (Marketing Management) Test Series LPU MBA EMKT503 Unit 3: Marketing Mix Chapterwise Test Easy
Marketing mix variables are generally:
A
Controllable variables
B
Uncontrollable variables
C
Legal variables only
D
Natural variables only
Correct Answer: A. Controllable variables
Question: Marketing mix variables are generally:
A. Controllable variables
B. Uncontrollable variables
C. Legal variables only
D. Natural variables only
Correct Answer: A. Controllable variables
Explanation: The 4Ps are controllable tools used by marketers.
QID #1331
AIIMS LPU MBA – EMKT503 (Marketing Management) Test Series LPU MBA EMKT503 Unit 3: Marketing Mix Chapterwise Test Easy
The main purpose of marketing mix is to:
A
Create a suitable offer for target customers
B
Avoid customer research
C
Reduce product quality
D
Ignore competitors
Correct Answer: A. Create a suitable offer for target customers
Question: The main purpose of marketing mix is to:
A. Create a suitable offer for target customers
B. Avoid customer research
C. Reduce product quality
D. Ignore competitors
Correct Answer: A. Create a suitable offer for target customers
Explanation: Marketing mix combines controllable variables to satisfy target customers.
QID #1330
AIIMS LPU MBA – EMKT503 (Marketing Management) Test Series LPU MBA EMKT503 Unit 3: Marketing Mix Chapterwise Test Easy
Which of the following is not a traditional 4P?
A
Product
B
Price
C
Place
D
People
Correct Answer: D. People
Question: Which of the following is not a traditional 4P?
A. Product
B. Price
C. Place
D. People
Correct Answer: D. People
Explanation: People is part of the extended services marketing mix, not the traditional 4Ps.
QID #1329
AIIMS LPU MBA – EMKT503 (Marketing Management) Test Series LPU MBA EMKT503 Unit 3: Marketing Mix Chapterwise Test Easy
Promotion refers to:
A
Communication with target customers
B
Product storage only
C
Transport only
D
Raw material purchase
Correct Answer: A. Communication with target customers
Question: Promotion refers to:
A. Communication with target customers
B. Product storage only
C. Transport only
D. Raw material purchase
Correct Answer: A. Communication with target customers
Explanation: Promotion includes advertising, sales promotion, PR and personal selling.
QID #1328
AIIMS LPU MBA – EMKT503 (Marketing Management) Test Series LPU MBA EMKT503 Unit 3: Marketing Mix Chapterwise Test Easy
Place in marketing mix is related to:
A
Distribution and availability
B
Product design
C
Advertising message
D
Brand logo
Correct Answer: A. Distribution and availability
Question: Place in marketing mix is related to:
A. Distribution and availability
B. Product design
C. Advertising message
D. Brand logo
Correct Answer: A. Distribution and availability
Explanation: Place refers to channels and distribution decisions.
QID #1327
AIIMS LPU MBA – EMKT503 (Marketing Management) Test Series LPU MBA EMKT503 Unit 3: Marketing Mix Chapterwise Test Easy
Price refers to:
A
Amount paid by customer to obtain the product
B
Only discount
C
Only production cost
D
Only advertisement cost
Correct Answer: A. Amount paid by customer to obtain the product
Question: Price refers to:
A. Amount paid by customer to obtain the product
B. Only discount
C. Only production cost
D. Only advertisement cost
Correct Answer: A. Amount paid by customer to obtain the product
Explanation: Price is the money or value exchanged for a product.
QID #1326
AIIMS LPU MBA – EMKT503 (Marketing Management) Test Series LPU MBA EMKT503 Unit 3: Marketing Mix Chapterwise Test Easy
Product in the marketing mix refers to:
A
Goods, services or ideas offered to satisfy needs
B
Only physical goods
C
Only packaging
D
Only brand name
Correct Answer: A. Goods, services or ideas offered to satisfy needs
Question: Product in the marketing mix refers to:
A. Goods, services or ideas offered to satisfy needs
B. Only physical goods
C. Only packaging
D. Only brand name
Correct Answer: A. Goods, services or ideas offered to satisfy needs
Explanation: Product includes anything offered to satisfy a need or want.
QID #1325
AIIMS LPU MBA – EMKT503 (Marketing Management) Test Series LPU MBA EMKT503 Unit 3: Marketing Mix Chapterwise Test Easy
The traditional 4Ps of marketing include:
A
Product, Price, Place and Promotion
B
People, Process, Physical evidence and Profit
C
Planning, Profit, Product and People
D
Price, Profit, Place and Packaging
Correct Answer: A. Product, Price, Place and Promotion
Question: The traditional 4Ps of marketing include:
A. Product, Price, Place and Promotion
B. People, Process, Physical evidence and Profit
C. Planning, Profit, Product and People
D. Price, Profit, Place and Packaging
Correct Answer: A. Product, Price, Place and Promotion
Explanation: The 4Ps are Product, Price, Place and Promotion.
QID #1324
AIIMS LPU MBA – EMKT503 (Marketing Management) Test Series LPU MBA EMKT503 Unit 3: Marketing Mix Chapterwise Test Easy
Marketing mix is commonly known as:
A
4Ps
B
4Cs
C
5Ms
D
7Ss
Correct Answer: A. 4Ps
Question: Marketing mix is commonly known as:
A. 4Ps
B. 4Cs
C. 5Ms
D. 7Ss
Correct Answer: A. 4Ps
Explanation: The traditional marketing mix is known as the 4Ps.
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