EMKT503 Unit 8 Product Decisions Quick Revision

EMKT503 Unit 8 Quick Revision - Product Decisions

• Product Levels: Product levels include core benefit, basic, expected, augmented and potential product.
• Product Mix: Product mix is the complete set of product lines and items offered by a company.
• Branding: Branding creates identity, trust, recognition and differentiation.
• Packaging and Labelling: Packaging protects and promotes; labelling identifies and informs.
• Product Life Cycle: PLC includes introduction, growth, maturity and decline stages.

Last Minute Tip

Revise definitions, differences, diagrams, examples and short notes before the exam.