EMKT503 Unit 7 Targeting and Positioning Subjective Questions with Answers

EMKT503 Unit 7 Subjective Questions with Answers - Targeting and Positioning

Q. Explain Targeting.

Answer: Targeting selects attractive market segments to serve profitably. This concept helps marketers take better decisions related to customers, markets and strategy. In examination, explain it with meaning, features and example.

Q. Explain Targeting Strategies.

Answer: Strategies include undifferentiated, differentiated, concentrated and micromarketing. This concept helps marketers take better decisions related to customers, markets and strategy. In examination, explain it with meaning, features and example.

Q. Explain Positioning.

Answer: Positioning creates a distinct image of a product in the customer mind. This concept helps marketers take better decisions related to customers, markets and strategy. In examination, explain it with meaning, features and example.

Q. Why is Targeting and Positioning important?

Answer: Targeting and Positioning is important because it helps managers understand customers, competitors and strategic market decisions. It improves planning, implementation and customer satisfaction.