EMKT503 Unit 7 Targeting and Positioning Quick Revision

EMKT503 Unit 7 Quick Revision - Targeting and Positioning

• Targeting: Targeting selects attractive market segments to serve profitably.
• Targeting Strategies: Strategies include undifferentiated, differentiated, concentrated and micromarketing.
• Positioning: Positioning creates a distinct image of a product in the customer mind.
• Value Proposition: Value proposition is the promise of benefit delivered to the target customer.
• Differentiation: Differentiation creates uniqueness through product, service, people, channel or image.

Last Minute Tip

Revise definitions, differences, diagrams, examples and short notes before the exam.