Positioning Theory - EMKT503 Unit 7
Positioning Theory - EMKT503 Unit 7
Positioning is an important concept from Targeting and Positioning in EMKT503 Marketing Management.
Meaning
Positioning creates a distinct image of a product in the customer mind.
Key Features
- It supports marketing decision-making.
- It connects theory with practical business examples.
- It is useful for short notes and long subjective answers.
Marketing Example
A business can apply this concept while planning product, price, promotion, distribution, customer relationship or competitive strategy.
Exam Answer Format
Write meaning, features, example, application and conclusion.
Important Keywords
Positioning, EMKT503 Unit 7, Targeting and Positioning, marketing theory