EMKT503 Unit 6 Segmentation Decisions Subjective Questions with Answers

EMKT503 Unit 6 Subjective Questions with Answers - Segmentation Decisions

Q. Explain Market Segmentation.

Answer: Segmentation divides a broad market into smaller groups with similar needs. This concept helps marketers take better decisions related to customers, markets and strategy. In examination, explain it with meaning, features and example.

Q. Explain Geographic Segmentation.

Answer: Customers are grouped by region, climate, city, rural and urban location. This concept helps marketers take better decisions related to customers, markets and strategy. In examination, explain it with meaning, features and example.

Q. Explain Demographic Segmentation.

Answer: Customers are grouped by age, gender, income, education, occupation and family size. This concept helps marketers take better decisions related to customers, markets and strategy. In examination, explain it with meaning, features and example.

Q. Why is Segmentation Decisions important?

Answer: Segmentation Decisions is important because it helps managers understand customers, competitors and strategic market decisions. It improves planning, implementation and customer satisfaction.