EMKT503 Unit 6 Segmentation Decisions Quick Revision

EMKT503 Unit 6 Quick Revision - Segmentation Decisions

• Market Segmentation: Segmentation divides a broad market into smaller groups with similar needs.
• Geographic Segmentation: Customers are grouped by region, climate, city, rural and urban location.
• Demographic Segmentation: Customers are grouped by age, gender, income, education, occupation and family size.
• Psychographic Segmentation: Customers are grouped by lifestyle, personality, social class and values.
• Behavioral Segmentation: Customers are grouped by benefits, usage rate, loyalty and readiness to buy.

Last Minute Tip

Revise definitions, differences, diagrams, examples and short notes before the exam.