Psychological Factors Theory - EMKT503 Unit 5
Psychological Factors Theory - EMKT503 Unit 5
Psychological Factors is an important concept from Consumer Behavior in EMKT503 Marketing Management.
Meaning
Motivation, perception, learning, beliefs and attitudes affect consumer behaviour.
Key Features
- It supports marketing decision-making.
- It connects theory with practical business examples.
- It is useful for short notes and long subjective answers.
Marketing Example
A business can apply this concept while planning product, price, promotion, distribution, customer relationship or competitive strategy.
Exam Answer Format
Write meaning, features, example, application and conclusion.
Important Keywords
Psychological Factors, EMKT503 Unit 5, Consumer Behavior, marketing theory