EMKT503 Unit 3 Marketing Mix Quick Revision

EMKT503 Unit 3 Quick Revision - Marketing Mix

• Marketing Mix: Marketing mix is the set of controllable tools used by a firm to influence target customers.
• Product Decision: Product includes features, quality, design, brand, packaging and services.
• Price Decision: Price communicates value and affects demand, profitability and positioning.
• Place Decision: Place covers distribution channels, logistics and product availability.
• Promotion Decision: Promotion communicates value through advertising, sales promotion, personal selling, PR and digital media.

Last Minute Tip

Revise definitions, differences, diagrams, examples and short notes before the exam.