EMKT503 Unit 2 Marketing Orientation Summary

EMKT503 Unit 2: Marketing Orientation Summary

This chapter explains the major concepts of Marketing Orientation in Marketing Management for LPU MBA short-time revision, subjective answers, MCQs and theory-based preparation.

Core Concepts Covered

• SMART Marketing Goals: Marketing goals should be Specific, Measurable, Achievable, Relevant and Time-bound.
• Evolution of Marketing Concept: Marketing evolved from production and product orientation to selling, marketing, societal and holistic marketing orientation.
• What Can Be Marketed: Goods, services, events, experiences, persons, places, properties, organizations, information and ideas can be marketed.
• Holistic Marketing: Holistic marketing integrates relationship marketing, internal marketing, integrated marketing and performance marketing.
• Marketing vs Selling Orientation: Marketing orientation focuses on customer value; selling orientation focuses on pushing products.

Exam Recap

Revise definitions, differences, applications, examples and short notes. Important theory areas include SMART Marketing Goals, Evolution of Marketing Concept, What Can Be Marketed, Holistic Marketing, Marketing vs Selling Orientation.