EMKT503 Unit 2 Marketing Orientation Subjective Questions with Answers

EMKT503 Unit 2 Subjective Questions with Answers - Marketing Orientation

Q. Explain SMART Marketing Goals.

Answer: Marketing goals should be Specific, Measurable, Achievable, Relevant and Time-bound. This concept helps marketers take better decisions related to customers, markets and strategy. In examination, explain it with meaning, features and example.

Q. Explain Evolution of Marketing Concept.

Answer: Marketing evolved from production and product orientation to selling, marketing, societal and holistic marketing orientation. This concept helps marketers take better decisions related to customers, markets and strategy. In examination, explain it with meaning, features and example.

Q. Explain What Can Be Marketed.

Answer: Goods, services, events, experiences, persons, places, properties, organizations, information and ideas can be marketed. This concept helps marketers take better decisions related to customers, markets and strategy. In examination, explain it with meaning, features and example.

Q. Why is Marketing Orientation important?

Answer: Marketing Orientation is important because it helps managers understand customers, competitors and strategic market decisions. It improves planning, implementation and customer satisfaction.