EMKT503 Unit 2 Marketing Orientation Quick Revision

EMKT503 Unit 2 Quick Revision - Marketing Orientation

• SMART Marketing Goals: Marketing goals should be Specific, Measurable, Achievable, Relevant and Time-bound.
• Evolution of Marketing Concept: Marketing evolved from production and product orientation to selling, marketing, societal and holistic marketing orientation.
• What Can Be Marketed: Goods, services, events, experiences, persons, places, properties, organizations, information and ideas can be marketed.
• Holistic Marketing: Holistic marketing integrates relationship marketing, internal marketing, integrated marketing and performance marketing.
• Marketing vs Selling Orientation: Marketing orientation focuses on customer value; selling orientation focuses on pushing products.

Last Minute Tip

Revise definitions, differences, diagrams, examples and short notes before the exam.