Evolution of Marketing Concept Theory - EMKT503 Unit 2

Evolution of Marketing Concept Theory - EMKT503 Unit 2

Evolution of Marketing Concept is an important concept from Marketing Orientation in EMKT503 Marketing Management.

Meaning

Marketing evolved from production and product orientation to selling, marketing, societal and holistic marketing orientation.

Key Features

• It supports marketing decision-making.
• It connects theory with practical business examples.
• It is useful for short notes and long subjective answers.

Marketing Example

A business can apply this concept while planning product, price, promotion, distribution, customer relationship or competitive strategy.

Exam Answer Format

Write meaning, features, example, application and conclusion.