EMKT503 Unit 14 Promotion Decisions Continued Subjective Questions with Answers

EMKT503 Unit 14 Subjective Questions with Answers - Promotion Decisions Continued

Q. Explain Integrated Marketing Communication.

Answer: IMC coordinates all promotional tools to deliver a consistent message. This concept helps marketers take better decisions related to customers, markets and strategy. In examination, explain it with meaning, features and example.

Q. Explain Direct Marketing.

Answer: Direct marketing communicates with selected customers for response or transaction. This concept helps marketers take better decisions related to customers, markets and strategy. In examination, explain it with meaning, features and example.

Q. Explain Digital Promotion.

Answer: Digital promotion uses SEO, ads, email, content and social platforms. This concept helps marketers take better decisions related to customers, markets and strategy. In examination, explain it with meaning, features and example.

Q. Why is Promotion Decisions Continued important?

Answer: Promotion Decisions Continued is important because it helps managers understand customers, competitors and strategic market decisions. It improves planning, implementation and customer satisfaction.