EMKT503 Unit 14 Promotion Decisions Continued Quick Revision

EMKT503 Unit 14 Quick Revision - Promotion Decisions Continued

• Integrated Marketing Communication: IMC coordinates all promotional tools to deliver a consistent message.
• Direct Marketing: Direct marketing communicates with selected customers for response or transaction.
• Digital Promotion: Digital promotion uses SEO, ads, email, content and social platforms.
• AIDA Model: AIDA explains Attention, Interest, Desire and Action in communication.
• Promotion Budgeting: Budgeting sets promotion expenditure using affordable, percentage, parity or objective-task methods.

Last Minute Tip

Revise definitions, differences, diagrams, examples and short notes before the exam.