EMKT503 Unit 13 Promotion Decisions Subjective Questions with Answers

EMKT503 Unit 13 Subjective Questions with Answers - Promotion Decisions

Q. Explain Promotion Mix.

Answer: Promotion mix combines communication tools to inform, persuade and remind customers. This concept helps marketers take better decisions related to customers, markets and strategy. In examination, explain it with meaning, features and example.

Q. Explain Advertising.

Answer: Advertising is paid non-personal communication through media. This concept helps marketers take better decisions related to customers, markets and strategy. In examination, explain it with meaning, features and example.

Q. Explain Sales Promotion.

Answer: Sales promotion uses short-term incentives to encourage purchase. This concept helps marketers take better decisions related to customers, markets and strategy. In examination, explain it with meaning, features and example.

Q. Why is Promotion Decisions important?

Answer: Promotion Decisions is important because it helps managers understand customers, competitors and strategic market decisions. It improves planning, implementation and customer satisfaction.