Digital Marketing Theory - EMKT503 Unit 12

Digital Marketing Theory - EMKT503 Unit 12

Digital Marketing is an important concept from Trends in Marketing in EMKT503 Marketing Management.

Meaning

Digital marketing uses websites, search, social media, email and online ads.

Key Features

• It supports marketing decision-making.
• It connects theory with practical business examples.
• It is useful for short notes and long subjective answers.

Marketing Example

A business can apply this concept while planning product, price, promotion, distribution, customer relationship or competitive strategy.

Exam Answer Format

Write meaning, features, example, application and conclusion.